Backdoor Hires: We Already Knew the Candidate

by Veronica Blatt

Today’s guest blogger is Wilson Cole. He is the CEO of BackdoorHires.com and Adams, Evens & Ross, the nation’s largest credit and collection agency designed exclusively for the staffing and recruiting industry. In 2008 he was inducted into INC Magazine’s, “INC 500” for being the CEO of Adams, Evens & Ross, the 307th fastest-growing privately held company in America. Adams, Evens, & Ross has helped more than 3,000 staffing and recruiting firms recover more than $1 billion in past-due debt and is an NPAworldwide Endorsed Program.

“We already knew the candidate.”

The most common excuse we hear from debtors that do not want to pay a recruitment fee is, “We already knew the candidate.” In most cases, these types of backdoor hires are the easiest to collect. The biggest hurdle for us to jump is to help the debtor understand that knowing the candidate and knowing they are looking for a job are two very different things. We also have the backdrop that the owner of the company is MAD; they are not really angry with the recruiter, but they are mad at either themselves or their HR manager because they did not have a better pulse on what candidates were actually available. Read the rest of this entry »


Getting a Response from Passive Candidates

by Dave Nerz

Recruitment is a sales profession. Getting clients and passive candidates to respond and take the action needed to complete a placement is not for those unwilling to commit to a recruitment process. Define YOUR PROCESS and repeat it; repeat it again and again until you get a result. If it is not working, change your recruitment process.

On rare occasions, you make a call and a candidate answers. Rare. Sometime luck shines on you and the first well-crafted email hits your target and they respond. Most are very happy just to get a response, even if the response is less than favorable. The answer is a result. Most times more is needed to get a response. Any sale begins with an introduction. Make sure you have a great one.

If you are not so lucky, consider a second email that suggests a phone call and then an actual phone call. Yes, the phone. I know it scares some of the more modern recruiters using AI, social media and robots to get their work done. Meanwhile, old school headhunters are upset passive candidates and clients would rather email than pick up the phone. Somewhere in between is the truth. But certainly use the phone as one of your tools. In addition to live conversations, the phone can be used to text. Be cautious and careful about jumping into text. Make sure to look for some acceptance from candidates and clients on the use of text. One of your emails could suggest that you will be calling or texting in the next few days. If you have a process that is different and works for you, stay the course. If not, reinvent your process or consider an update.

We are not done yet. Good recruiters have the expectation that it will take more than a few contacts to get a response from truly passive candidates. Great recruiters have even more persistence. If you have exhausted email and phone messaging without a result, it may be time to go to social media. I prefer LinkedIn InMails as the next step. It comes at people differently than your typical email. Maybe your email is blocked or going to junk mail.

No response? Before you jump back to your traditional methods, find an even more creative way to move it forward. Try a fax, send a gift card from Starbucks or a letter via post. I have used post cards and the gift card method successfully in sales situations. It is a $5 coffee card and saves you $10 of time and may lead to a $30,000 fee.

Finally, you need to go back to your preferred method, voice or email, and let the passive candidate or client know you got the message. Confirm that what you offer, propose, suggest is not a fit for them AT THIS TIME. Keep the door open while reminding them of what they are missing. Wish them well and move on…I call it the “Close the File” email. Gets about a 75% response rate if you have done all the work required to earn the right to do this close.

You might be surprised by what a good process can do for your results. If you do this with every situation you will be getting more call backs and more yes or no responses. Review metrics you have. Track email open rates and click-through rates. Maybe something as simple as A/B testing of a subject line could change your results. Stay committed to your process and be persistent.


Which Recruitment Conference Should You Attend?

by Veronica Blatt

recruitment conferenceAttending a recruitment conference can be an excellent opportunity to hone your craft. There are dozens of events held every year – there is a good list on this site. It can be difficult to decide which one(s) to attend. Many 2020 events are already scheduled; for example, early registration is currently open for our Global Conference. Here are some tips to help you decide where to spend your time and money:

Start with the content

A recruitment conference is likely to have a specific purpose, mission, or theme. Learn what that is and whether it ties into specific goals you have for your desk or firm. If it’s an event about sourcing but your job is business development, it might not be the best fit for you. Some events focus more on personal networking and relationships. Others provide a classroom training experience.

Who else is attending?

Is there a specific trainer or speaker you’d like to hear? Does the event offer appointment scheduling? Does the recruitment conference include clients or job seekers you can help? Are you likely to meet a lot of new people, or reconnect with old friends? How about the event sponsors? All these groups of people offer valuable connections.

Where is it?

Conference destinations are always interesting. We spend a lot of time thinking about destinations that are intriguing, accessible, and affordable. We survey our members and keep a close eye on where other organizations are holding events. So from a business standpoint, we try to be very tuned-in to destinations that are likely to draw a healthy number of attendees. But, there are other reasons why people attend. Sometimes it’s to visit a client or do some business prospecting. Sometimes attendees piggyback on to another event that is being held nearby. Still others have an opportunity to visit friends or family or use the conference destination as a way to build a memorable vacation.

How much does it cost?

Many attendees look at the cost of a recruitment conference before they look at any other factor. It is also important to calculate value and/or return on investment (ROI). Viewing a recruitment conference as an investment instead of an expense can help you make a better decision about attending. Professional development is an investment in your career. Some investments show their ROI in a short amount of time; others take longer. If you are able to learn one or two tips that save enough money or time to recover the cost of your attendance, you’re in great shape. Investing in your skills makes you a better recruiter and makes your business a stronger competitor.

The recruitment conference landscape is rich; you’re sure to find something that meets your needs. Make 2020 the year you invest in yourself!


Recruiters, What Are Your Values?

by Veronica Blatt

Today’s guest blogger is Laura Schmieder of Premier Placement Inc., specializing in manufacturing especially engineering, operations, supply chain, sales and marketing roles globally. She currently serves on the NPAworldwide board of directors.

I recently read an article in Network Magazine titled Why Best Practices – Aren’t by Mike Myatt. An interesting premise, his thesis was: don’t copy, create. He felt to evolve and be successful, one needed to think outside the box – beyond accepted methodologies, processes, rules, concepts and theories. It was an excellent read and thought-provoking for both recruiters and other business professionals.

As I read it, I thought well that’s all fine and good; however, recruiters still need to work within a framework of standards and policies. He did say that he did NOT recommend a blatant disregard for rules and methodologies but fostered the belief that one needs to challenge the status quo.

Long ago I read Zen and the Art of Motorcycle Maintenance. It’s a philosophy/travel book that mixes discourses on Eastern and Western culture with the blessings/burdens modern technology bestows on us. It’s a quirky book but I often go back and think about the lessons I learned reading it. Repeated throughout is the conviction that you must live a life of quality but also give quality to life around you.

There are many precepts about life throughout the book. Things about not allowing technology to take over your life but using it to your advantage – to produce good work. To instill patience, care and attentiveness in my work, are to achieve peace of mind. Peace of mind produces right values that produce right thoughts (stay with me on this!). Right thoughts produce right actions that produce quality work.

Examine Your Equipment

What is emphasized is the need to examine oneself and the equipment that carries you through your life journey – where have you been and where are you going in the road of life? Is your motorcycle capable of taking you the 200 miles you want to go the next day? Do you have the tools to make the fine adjustments necessary for a smooth and efficient ride? Have you checked your tire pressure, oil level lately? How efficient is the engine that moves you? Computer and telephone systems, wireless headsets, smart phones, resume databases, social networking sites – all great technology but in the end, they are only tools…tools to help you reach out and communicate with prospective candidates, clients or split trading partners – back to basic conversation, picking up the phone.

If you don’t periodically take the time to educate yourself, stretch your mind, share your experiences and expertise, meet new people—you will find yourself in a rut with at least a flat tire (no one to send in for interviews) or worst, a blown engine (offer turned down and NO BACKUP!) Think about it…ALL major professions require continuing education credits. Where are you getting yours? ALL motor vehicles need yearly or bi-yearly inspections – when was the last time YOU inspected your placement machinery and systems?

Networking and training meetings or nowadays, the many webinars or conference calls available…are like the preventative maintenance necessary to run all systems. If you don’t tend to them, then you will be constantly fixing, as oppose to preventing, breakdowns.

Learning new technology, fine-tuning existing systems, reiterating the basics of how to develop candidates and new clients – sometimes it takes getting off the desk and phone, even out of the office completely to gain the full benefit of training and education. Find out how other recruiters are succeeding in this economy (don’t be jealous, LEARN what they are doing that YOU aren’t!). Come back to your own desk with a fresh attitude, with enthusiasm to try that new technique.

Communication Matters

Another example is how lack of communication affects the process. Look at what happens when candidates don’t tell the recruiter or the prospective employer what they really need to make a change OR when the resume is not well-thought-out or the presentation complete. When employers don’t give recruiters feedback throughout the process—for that matter when split trading partners don’t communicate—the process fragments and ultimately can break down. It leads to the breakdown of quality work: negative action instead of positive, forward-moving action.

Avoiding Breakdowns

The lack of honesty, truth and integrity corrupts the process and leads to breakdowns. When you lie about a career opportunity to a prospective candidate or hiring authority and they learn the truth, their trust in you and the entire industry is broken. When candidates pad their resumes with false accomplishments or dates of employment and are found out, the process breaks down. When a client or split partner receives a candidate’s resume from a recruiter but chooses to see if they can find them in a candidate database on their own using that original referral, the process is corrupted. When a hiring authority expects a bribe before sharing job orders —and certain recruiters provide them—the process is corrupted. Negative action instead of positive, forward moving action.

Back to that precept of quality: the conviction that you must live a life of quality, but also give quality to life around you. Are you someone that clients, candidates, your peers turn to because they respect your opinion, your knowledge, your abilities to give sage advice? Do you take the time to share your knowledge and wisdom with new recruiters or students just out of college or outplacement organizations? Sometimes the best way to learn, is to teach a lesson…we are reminded of the adage, “Do as I say, not as I do!” Teaching, or being a mentor, is one way to reinforce what we should always be doing. Have you volunteered in your professional associations or business networks? I think we can all look back in our careers to someone that took the time to teach us. Have we returned the favor and passed on the knowledge and perspectives to be successful in our profession?

Last but not least, do you have peace of mind…have you striven to be the best person you can be? What have you done to improve your mind, your physical body, your soul AND do you avoid actions, people, or situations that are detrimental? In this age of information overload, it’s easy to stray off the path. We have many distractions and it’s up to us to disregard the negative messages and focus on truth, sincerity and integrity. In the end, you only have one life to live. You will have a lot less to worry about if you try to live each day striving to be the best person you can be. It should lead to success in your profession as well. We all want to do business with someone who is not only knowledgeable, but who we respect and trust.

Remember: peace of mind produces right values that produce right thoughts. Right thoughts produce right actions that produce quality work…and ultimately a life of quality.


No More Ghoulish Videoconferences

by Veronica Blatt

It’s Halloween this week and let’s face it, we have all sat through some pretty frightening videoconferences. From run-of-the-mill technical difficulties to barking dogs and other interruptions, I think it’s fair to say everyone has had at least one not-so-great experience. While some things will always be outside your control, there *are* things you can do to improve your participation on videoconferences. Read the rest of this entry »


5 Business Development Tips for Recruitment Firms

by Liz Carey

In recruiting, the biggest piece of infrastructure that needs to stay solid and sound is your pipeline. You should always be developing new clients and candidates. Even if you have a handful of solid, longtime clients that keep you busy…. things can happen, such as job orders being cancelled or put on hold indefinitely, or your client company could decide to move recruiting efforts in-house. Never take your pulse off developing new clients and building strong relationships with candidates… but that doesn’t mean you have to spend hours on end doing cold-call sales calls.

Here are 5 best practices when it comes to business development: Read the rest of this entry »


3 Website Marketing Strategies Your Firm Should Focus On

by Veronica Blatt

Today’s guest blogger is Tim Bell, President of People 2.0’s Global Search and Recruiting Support Division. People 2.0 is a leading provider of back-office solutions for staffing and recruiting organizations, nationally and globally. People 2.0 is an NPAworldwide Endorsed Program.

Marketing your staffing or recruiting firm is very different today than it was a few years ago, as we are experiencing a fundamental change in customer buying behavior. Clients no longer take cold calls or accept lunch meetings in hopes to make a connection for their next partner.

Today, since most consumers finding out about products and services by searching online, marketing has become a crucial aspect for businesses when attracting potential clients—especially when it comes to your company’s website. Not only is it important to make sure that you’re keeping your company’s website relevant and easily navigable, but that you also utilize strategies that attract viewers and keep them there!

As such, here are three website marketing strategies your firm should focus on to ensure you are attracting the right types of prospects to your firm, and helping you win new business!

Make Sure Your Website is Mobile-Enabled

In the human capital industry, it is critical that your site is mobile-friendly. Your prospective candidates are using mobile devices to search for potential positions, ask questions, register online, and upload resumes. If your firm doesn’t have a responsive mobile site, potential candidates will just give up and leave. It should be easy to find, read, and navigate on any device.

Further, you also have to ensure your email marketing messages are mobile-friendly. Everyone uses mobile devices to check their email, whether they’re at home, in the office, or on the go. Don’t turn off prospects with messages that are difficult to read on phones and tablets.

Invest in Search Engine Optimization (SEO)

Your online marketing strategy needs to incorporate an effective SEO campaign. Keep in mind that this is not a one-time thing. Google is always updating its algorithms for search since their goal is to deliver users the most relevant search results. Your firm’s ongoing success depends on improved search engine results and website traffic, so don’t neglect this key component of online marketing.

If you do not have a marketing team who knows SEO well, or do not have a lot of experience yourself, you can always call upon a third-party provider to ensure you’re meeting the mark!

Focus on Blogging Frequently

Blogging is often overlooked, as it is a time-consuming task that tends to fall low on the priority list. However, candidates and clients are online and they’re reading content, so you should create a company blog that can continually generate quality content to share online.

There are many benefits to blogging for business. Use it to educate clients and candidates, build your brand, gain trust, establish credibility, increase visibility, drive traffic, and generate leads.

Your blog should also be SEO and social-media friendly, to improve your search engine ranking and facilitate easy sharing on social media. If you can’t find the time to blog regularly, consider delegating the task to your staff or outsourcing the content creation.

For more strategies on how to enhance your staffing and recruiting firm’s marketing strategies, check out our eBook, “A CEO’s Guide: Online Marketing for Staffing Firms” today!


How to Handle an Economic Slowdown in Your Recruitment Firm

by Veronica Blatt

Economic cycles come and go, and we have been fortunate in the US to have enjoyed a decade-long recovery following the Global Financial Crisis. Recent headlines might have you thinking a downturn is imminent. If you’ve never worked through a slow economy, or haven’t spent much time thinking it about recently, here are a few things to keep in mind for your recruitment firm.

First, don’t panic

Confidence is an important tool in handling economic uncertainty. Pundits and media outlets can dominate the news with alarmist reporting on economic signals. That reporting can impact both business and consumer confidence. In turn, businesses slow down hiring, investors delay investing, and consumers stop spending. So while it’s smart to pay attention to experts, it’s also important not to talk yourself into a downturn. In the USA, we’re experiencing our longest-ever bull market, hiring demand remains strong, and the economy continues to grow. A slowdown in growth is STILL growth. Read the rest of this entry »


How Promoting Company Culture Can Help You Find More Candidates

by Veronica Blatt

casual office company cultureHave you ever wondered how to get more candidates for job openings, or candidates more suited to the needs of your clients? It can be tough, especially in a market with very high employment, such as the one we’re currently in.

Ah, but there’s a secret weapon. It’s the company culture. Culture is what determines whether a workplace is friendly and open or a place where everyone minds their own business. It can determine the degree of flexibility in a workday. It’s reflected in whether people would rather hike on the weekends or binge-watch television. If you create a “cool” culture in the working environment, you’re way ahead of the game! Read the rest of this entry »


4 Ways to Increase Recruitment Revenue in 2020

by Sarah Freiburger

The end of the year is typically the time where annual contracts are renewing for your tools and services, you’re evaluating what you still need to close to hit financial goals, and always thinking about how to increase your bottom line. This means now is the perfect time to reflect on what happened in 2019 and create your plan to increase recruiter revenue in 2020.This article focuses on four ways that recruiters may increase recruitment revenue in 2020. 

  1. Engaged Recruitment

While different versions of this type of recruitment exist, typically a recruiter will receive $1,500 to $2,000 before the search begins. Of course, this upfront fee amount will vary depending upon the salary range of the open position. This portion of the fee is non-refundable and subtracted from the final fee payment after a candidate is hired.

With this option, the recruiter changes the scope of the services provided to the employer. It is a great start to add retainer elements to a contingency model. It positions the recruiter as a professional service provider for an employer,  similar to the relationship an employer has with an accountant or attorney.

A recruiter with this type of fee arrangement will invest more time in the research phase of recruiting than recruiters with a contingency recruitment agreement. Independent recruiters with their own firm, either where they work alone or have a small staff, do not have the time to invest in research for a candidate if an employer isn’t willing to make a commitment to the candidate search by paying a partial fee upfront.

  1. Split Fee Placements

Are you currently making split fee placements?  If not, you may want to consider this option as a way to better serve your clients and candidates.  Isn’t 50% of a fee better than no fee? When you are working in a high level network such as NPAworldwide, many recruiters have 25-30% fees they are splitting, which is a better certainty than hoping a brand new  contingent client you signed will agree to a 12-15% fee. Independent recruiters who make split fee placements serve their clients better than those who don’t by being able to increase the pool of candidates in their niche by working with other recruiters. In addition, they ask for and fill positions located in other geographies because they are confident their trading partners will be able to assist them.  On the candidate side, a recruiter making split fee placements is able to provide more opportunities to candidates.

Independent recruiters can increase their revenue by developing informal networks of other independent recruiters interested in splitting fees. Another option is for a recruiter or recruiting firm to consider joining a formal split fee placement network.

All of a recruiter’s business doesn’t have to result from split fee placements.  Decide on a target percent of your revenue and create actions steps to meet your target.

  1. Contract Placements

If you are not currently making contract placements, 2020 might be the year to add them to the mix! Many recruiters offer contract placement services to their usually direct clients, helping them to fill their temporary assignments. With contract placements, a recruiter usually receives a small fee on a weekly or bi-weekly basis, earning money for every hour the contractor works. While this seems complicated to keep track of, there are now so many back office support companies that are affordable and manage all of that for you.

Let’s say in addition to one permanent placement, a recruiter also places a contract employee at his client’s company for a short term assignment of lets say 8 months. During that time, the recruiter earns $16,000 in placement fees. That’s a steady income of $2,000 per month that you know will cover some tools/services, etc your firm is using monthly while the direct placements become more like bonuses on top of any contract placements that slowly start to add up. 

  1. No Guarantee

Yes, I said no guarantee! One of NPAworldwide’s new members explained how she has not had a guarantee for more than 10 years. Instead, she charges a fee of 30% of the candidate’s annual salary which is paid in three equal payments on the date of hire, 30 days after hire, and 60 days after hire.  In addition, she offers the client a discount off the 30% fee if the client pays sooner than agreed; 25% if the fee is paid within 10 days and 27% if paid within 30 days.

The reasoning behind not giving a guarantee is that the independent recruiter supplying the candidate to the client has no control over what happens after the candidate is hired. The client must accept responsibility if the candidate does not work out. Other professionals – accountants, attorneys, etc. – do not return fees.  Why should you? This is a paradigm shift worth implementing in 2020.

Do you have any other suggestions as to how independent recruiters may increase recruiter revenue in 2020?


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