Today’s guest blogger is Tim Lane founder and director of Park Lane Recruitment based near Manchester UK. Park Lane Recruitment is a specialist recruiting firm in the technology space with niche areas of cybersecurity, fintech, space and defense IT, as well as generic IT sales, tech and managerial. Tim is also an NPAworldwide Board Director with responsibility for the EMEA region and a 30+ year veteran of the recruiting industry. Today Tim gives us a lighthearted look at the serious topic of business development.
Welcome to the wild, sometimes wacky, world of B2B business development! This isn’t your ordinary, dry-as-dust, business tutorial. Oh no, we’re about to dive headlong into a tongue-in-cheek guide that reveals the lighter side of building successful business relationships. From mastering the art of the ‘Zoom mullet’ to the delicate dance of the follow-up email, we’ll explore the top ten things you need to do for successful B2B business development. So buckle up, grab a notepad (and perhaps a cocktail), and prepare for an irreverent romp through the often-hilarious reality of B2B networking. After all, who said business had to be boring? Read the rest of this entry »