Tips for a Great Webcam Interview

by Veronica Blatt

Today’s guest blogger is Anthony McCormack, founding consultant, managing director and entrepreneur behind Macstaff with offices in Bristol and Abergavenny, United Kingdom. Macstaff is a high impact recruitment consultancy majoring on right-fit permanent placements in construction, property, manufacturing and engineering sectors in UK & Internationally. Macstaff joined NPAworldwide in 2019. Anthony offers tips for a successful webcam interview in the post below, which originally appeared here.

Being interviewed on a webcam or video conference may save you traveling costs but there are still plenty of things that you need to get right to give yourself the very best chance of being successful on the day.

So you have secured an interview, presumably for a company and job role you find attractive.

Then you discover the interview is going to be in a video conference or webcam format. Read the rest of this entry »


Global Payroll Growth Expected in Q2

by Veronica Blatt

global payroll outlookEach quarter, Manpower Group undertakes a comprehensive survey that asks more than 59,000 employers around the world to answer a single question: How do they anticipate total employment at their location to change in the next three months compared to the current quarter? The survey has been running for more than 55 years and is one of the comprehensive and trusted studies of global payroll. For the second quarter 2019, employers in 40 of the 44 surveyed countries are expecting to add headcount. Some highlights below: Read the rest of this entry »


Is working as we know it unhealthy?

by Veronica Blatt

Today’s guest blogger is John Francis, info@theonera.com, president and senior managing partner of Theonera, Inc. in Waterloo, Ontario (Canada). Theonera is a boutique recruitment firm specializing in engineering and software professionals and sought-after senior managers. Theonera has been a member of NPAworldwide since 2011. John shares his thoughts on a flexible work schedule below.

More CEOs need to look at introducing a 4-day work week

Throughout my 25-year career as a recruitment and retention professional I have known people who are constantly stressed at work. The stress they feel filters down through their life and embeds itself into every aspect of it. There are many stressors today — information overload, work demands, family care, finances, fear of missing out, career stagnation — each one piles unto the other to cause excess stress. Read the rest of this entry »


How to Be Your Clients’ No. 1 Resource

by Liz Carey

Recruiters spend a lot of time and money on new business development and marketing to try and win new clients, but have you tried getting more work from your existing clients? Think about it… you already have a relationship with this client, and they know you can deliver. So, it might be time to teach them that through your membership in a recruitment network, you can help them with all of their staffing needs — whether it is outside your niche or your hiring contact’s department.

For example, maybe your client, an accounting firm, doesn’t need any more tax people right now… but you might be able to get work from a different division of the same company and help them fill roles outside of your typical niche. For example, they might need IT people or lawyers.

You can also try getting more work from your clients if they are an international company, or if they are expanding overseas. Yes, you might be their resource to fill all their roles at their NYC headquarters, but if they have an office in Spain, you can let them know that you have a trusted network partner right in that region that can help with unfilled requirements there.

An international network partner has the expertise and knowledge of that local market, and can help you make your clients happy.

Here is a great example of how to leverage your membership in a recruitment network to get international work:

An Australian NPAworldwide member had a Technical Manager role for a client based in Melbourne, which was given to them after their client had tried for 6 months to fill the role themselves.

“We were asked to assist because we are industry experts in their field,” he said. “We explained to the CEO that there are no Australians willing to relocate to Melbourne to fulfill this role (most live in Sydney). I informed him that he needed to go global. He said that he had thought of this but did not know how. NPA and our expertise were his answer.”

He posted the role onto NPA’s internal job board for members, and a number of recruiters responded with candidates. The best of them came from a firm based in Romania, and they placed the candidate, an Italian citizen living in Italy.

“A truly global effort!” the Australian member said.

NPAworldwide membership gives independent recruiters and small firms a way to compete in a global marketplace, be more effective and efficient to clients, and enhance revenue-generating opportunities.

 


Top Occupations for Recruitment. Time to Change Your Niche?

by Dave Nerz

In 2018, Manpower Group published the results of what they defined as in-demand occupations over the last 10 years. The summary was recently republished in the Spring 2019 edition of HR Magazine as an infographic.

Here are the results shared:

 

 

 

Read the rest of this entry »


How I Found Success in a Split Placement Network

by Liz Carey

NPAworldwide recently held a Topical Call where some of NPAworldwide’s most successful members gave quick tips on growing your business and how to find success in a split placement network network.

The following tips were provided by NPAworldwide’s Hall of Fame members, which represents lifetime achievement in NPAworldwide split placement activity, achieving cumulative salaries of at least US$10 million of placed candidates. Read the rest of this entry »


Three Reasons Why You’re Not Getting Interviews: How to Create an ATS-Friendly Resume

by Veronica Blatt

ats-friendly resumeToday’s guest blogger is Keith Grafman, Founder and Principal of Creative Content Consulting. CCC positions digital identity for your Career, Dating, and Business, with a consistent presence across your digital footprint. For more information, visit: www.CreativeContentConsulting.com

While software automation has simplified the recruitment process for recruiters, staffing specialists, human resources professionals and employers, it has made the hiring process much more challenging for job seekers, applicants and candidates. Nowadays, Application Tracking Systems (ATS) are becoming continuously more sophisticated each day, and as a consequence, a resume won’t get selected to move forward and be reviewed by a human unless it satisfies a custom-programed, specific set of keywords and criteria for a particular position. The ATS-selection process can include, but is not necessarily limited to: experience, expertise, skills, competencies, awards, certifications, training, education, accomplishments, personality, demeanor and ambition(s). To further complicate this process, the ATS’ keywords(s) and criteria requirements can range from specific to very specific. For example, your resume’s usage of keywords, grammar, punctuation, etc. may potentially not be recognized by the ATS due to wording variation, such as either including or not including a word such as “specialist,” or even hyphenation of a phrase or terminology. Read the rest of this entry »


Marketing Strategies for Recruiting Firms

by Sarah Freiburger

Today’s guest blogger is Colin Smith from Loxo. 

Recruiting firms offer a vital service and are constantly in demand, but with so many recruitment companies out there, it’s easy to get lost in the crowd. A good practice to have for your firm is a well thought out marketing strategy for client acquisition. Whether you’re running marketing ops yourself, or have a team, it’s good to have an idea of the work involved in building a great marketing strategy for your firm. Marketing agencies can be used to achieve a number of goals such as getting more traffic on your website or getting an article published in a nationwide outlet, but there are plenty of marketing ideas for recruitment firms that you can implement on your own that we cover in this post.

Incremental Client Acquisition

Everyone wants to hire agencies that have worked with big names in your industry of focus, and getting some big names on your client roster can be a huge boost to your agency’s stature. The tricky part, is getting your foot in the door.

To land a contract with a serious player in the industry or industries you serve, you need to follow an incremental client acquisition plan, wherein you leverage client relationships to elevate your stature to a level where best in class companies feel comfortable contracting you.

It can take a while to achieve this goal, so create a long-term plan for landing a big fish and you’ll be on your way, step by step, to reeling them in.

  1. List the most prestigious companies in the industry you serve and the major partners, vendors, contractors and service providers they do business with.
  2. Then, make a list of the runners up (fairly prestigious companies but not top tier) and their major partners, vendors, contractors and service providers.
  3. Finally, make a list of the most prestigious companies companies remaining in the industry you serve and their major partners, vendors, contractors and service providers.

Now that you’ve identified the big fish you want to land, start working your way towards them by leveraging the work you’ve already done in your industry. Even if you’re starting from below the runners up category, there’s no reason that you can’t make your way to the top!

Here are some strategies for marketing staffing companies to increase the prestige of the clients you serve:

  • Explore LinkedIn and other social networks to see if:
    • Your company has worked for companies that provides services to or does business with a target top tier or runner-up company.
    • You, a partners or an employees has a connection to a decision maker within a top tier or runner up company.
  • Leverage past work with clients in the industry you serve in the form of customer satisfaction surveys, case studies and company/recruiter satisfaction ratings, all of which can be used in your pitch to more prestigious companies.
  • Focus on securing the business of companies that are just above the level you are used to working with, not the top companies you want to reach eventually.
  • Prioritize contracts with companies of a similar size/focus as your target companies, to build up a portfolio you can present to target top-tier companies.
  • Work your way up slowly, focus on your ultimate goal and build your stature organically as you take on more prestigious companies and complete more challenging recruitment projects.

Creating Content for your Target Audience

Creating content is a great way to provide value to potential, new and existing clients alike.

Here are some examples of content your recruitment agency can create to make your clients happy and impress potential clients.

Resources

The baseline content you create should be resources targeting the industry you serve.

For example, if you primarily hire for companies in the healthcare industry, you could create a white paper like “How to Create Job Descriptions for Nurses” or “How to Assess and Interview Visiting Physicians.”

Even if you don’t have a huge following online, creating resources can be quite helpful to your clients and can be shared through word of mouth if it saves time for them or otherwise provides them with some value.

Sponsored Content

Sponsoring a study, an info-graphic or another valuable asset can be a great way to increase stature in your industry. If you can provide statistics or a study that make it into a major publication or becomes the month’s top shared piece of content, then your agency can be front of mind for the exact companies you want to be in touch with.

For example, if a tech recruitment company was able to publish a study on the growing number of business models that rely on data scientists, companies relying on analytics are likely to see this article and contact them in hopes of connecting with data science talent.

Social Media Marketing

Social media is a great (and free) marketing tool you can use for marketing staffing firms and

increasing awareness of your agency in the industries you serve.

Through posting, following and engaging, you can build your brand on social media and make your profiles a powerful attractive force for new clients considering your agency.

Brand Building

Social media platforms are a great place to build your brand as a skilled recruitment firm. The following are all great brand building activities that you can conduct on various social platforms.

  • Posting pictures of recruiters hard at work in your office, having fun during team building activities/outings, attending industry meetups, etc.
  • Posting video interviews with your recruiters discussing their favorite part of serving clients in your industry or videos of your recruiters talking with executives about the finer points of hiring in their industry.
  • Sharing relevant content that is on-message with your firm’s focus, and adding your company’s voice to the conversation with the caption or introduction of your post.

Audience Engagement

Unlike other advertising channels, social media gives your audience a platform to interact with your brand and the content you post, so don’t miss your chance to engage with your audience.

  • Replying to comments, mentions, etc. as quickly as possible (social media time is measured in seconds and minutes, not hours and days).
  • Tagging clients and candidates in relevant posts or in pictures taken at industry meetups.
  • Sharing content that’s put out by your clients and give them a shout out.

Content Distribution

Your social media profiles are excellent platforms for marketing for recruitment companies through the content you distribute, allowing you to engage, inform, assist and even entertain potential clients.

  • Posting thought leadership posts on LinkedIn.
  • Sharing newly released industry studies on Facebook.
  • Sharing a video interview with a popular executive or thought leader in your industry on Instagram.
  • Linking to content your agency has co-authored while Live Tweeting a conference where your co-author is speaking.

By marketing your recruitment company using these strategies, you can increase awareness of your agency to start getting more and better clients.


Are You Getting the Most Out of Your Digital Property?

by Veronica Blatt

digital propertyToday’s guest blogger is Adam Appleton, copywriter and content creator for Recruiters Websites. Adam and the rest of the team at Recruiters Websites help recruiting firms and staffing agencies create dynamic digital ecosystems, offering everything from website design to organic marketing.

When discussing the value of property, it usually doesn’t take long before someone brings up the quote often attributed to Mark Twain: “Buy land; they’re not making it anymore.” I’m a big fan of Mr. Clemens, and, in a lot of ways, this quote holds true. However, this quote was born from a time long before the internet. The World Wide Web was invented in 1989, and from that point forward, new property has been constructed daily. Now, almost three decades later, most people are not recognizing their own websites for what they really are: digital property and cyber real estate. For a quick reference to the value of this property, consider the fact that in 2010 the domain name CarInsurance.com sold for just under $50 million. If you don’t think your digital property has value, think again. Read the rest of this entry »


What Recruiters Need to Know About Inbound Marketing

by Veronica Blatt

image of cell phone with inbound marketing conceptsTraditional marketing methods – print ads, billboards, flyers, brochures, TV or radio spots – were wildly successful for many years. It’s no surprise that as there have been disruptions to print and electronic media, those methods are not as effective as they used to be. Inbound marketing is a new methodology that can be highly effective, although it is much different from traditional marketing efforts. What is inbound marketing? It’s a strategy that helps draw customers to you through a variety of attraction and nurturing tactics including content marketing, social media marketing, search engine optimization, and more. Read the rest of this entry »