Piquing Passive Candidates’ Interest

by Liz Carey

monkey sculpture with lit lightbulbIn a time where top talent is in demand and candidates are tough to come by, it’s important that recruiters work to really engage candidates.  Good recruiters know it’s not enough to just blast job postings on social media…  candidates will just blow by those like any other automated posting.  There’s much more to recruitment, including finding passive candidates – those that are currently employed and not necessarily looking to change jobs.

So, how do you approach and engage these passive candidates? It’s important to cater your initial contact with a passive candidate to sound both professional and genuine. You want to capture the candidate’s attention, but not in a spammy way. One of the best ways of doing that is with a personalized email. Focus on the candidate: Do your homework – dig into their background and find out their interests, and see if you can work that into your description about what makes the role/your client perfect for them. A simple but personalized message shows that you aren’t just sending out automated responses to everyone on LinkedIn.

Make sure you explain who you are, who you’re with/what you do, and that you’re clear about the role. Sometimes recruiters try to make emails too brief so as to not overwhelm the candidate in the initial outreach, but it’s important you include enough information and detail to be informative and transparent about the role and your mission.

It’s essential to stress the ‘perks’ – after all, the candidate is likely comfortable in his or her current role, so you have to “sell” the reason they should change. Sometimes, it’s not all about the money. Really customize your email or message to draw in their attention with benefits like opportunity for growth, relocation package, or a really unique or flexible work environment/culture. If you notice that the candidate posts a lot of hiking pictures to their Instagram, mention the company’s great location near mountains. If the candidate ‘likes’ a lot of nonprofits or contribute to charities on their Facebook, mention how your client is involved in the community.

Always include a “call to action” of a date and time you’re available to chat – even better, use a free email scheduler like calendly to allow candidates to choose the time that works best for them.

How do you engage passive candidates? What have you found that works or doesn’t work? Do you have a specific template that you use?

In Recruiting, MPCs are the MVPs

by Liz Carey

As a recruiter, are you putting your best foot forward by marketing and sharing your Most Placeable Candidate(s)?

From Wikipedia, the free encyclopedia:

Most placeable candidate (MPC) is a term used by the recruiting industry to describe a candidate that the recruiter is willing to represent into a market because the recruiter believes they can place the candidate with a company.

So, are you sharing your MPC’s? Or are you sharing candidates you just happen across in your daily searching?

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Trends in Job Tenure for Recruiters to Consider

by Dave Nerz

The days of engraved gold watches for 25 years of service and job loyalty are long gone. Many of you may not even know of these old practices to celebrate career milestones and job tenure. The perception today is that everyone is quitting their job and the newer generations are job-hopping every year. The facts show neither is true. Read the rest of this entry »

What To Do With Runner-Up Candidates

by Liz Carey

When you recruit a MPC (Most Placeable Candidate) who has great skills, presents well, and just hits all those check-marks, it can be frustrating when they are not the candidate given the job offer. So what do you do with them then?

If you are part of a recruiting network, you can share the candidate with your trading partners or post the candidate to your network’s internal database for other recruiters to find and possibly place – after all, half a fee is better than no fee at all.

Or, you can utilize a MPC presentation, which is calling up a potential or existing client and telling them about a “Most Placeable Candidate” who would succeed and have a great impact on your client. Clients don’t want to lose out on difference-makers who can make an immediate, positive impact on their team. And they especially don’t want their competitors to get that top talent. Read the rest of this entry »

Recruiting Active Candidates vs. Passive Candidates

by Veronica Blatt

It’s commonly accepted that passive candidates are more desirable to recruiters and employers than active job seekers. Why is that? Why are active candidates looked upon as lower caliber? First, it might help to explain the difference between the two.

Active Candidates

Active candidates are those who are intentionally seeking a new role. These are the people who apply to your openings. They may be unemployed. They may dislike their employer, boss, or job. They may like their job, but don’t see a career path if they stay. The organization may be struggling, so an active candidate wants to make a move before becoming unemployed. It is incorrect to assume that all active candidates are unemployed. Read the rest of this entry »

Getting a Response from Passive Candidates

by Dave Nerz

Recruitment is a sales profession. Getting clients and passive candidates to respond and take the action needed to complete a placement is not for those unwilling to commit to a recruitment process. Define YOUR PROCESS and repeat it; repeat it again and again until you get a result. If it is not working, change your recruitment process.

On rare occasions, you make a call and a candidate answers. Rare. Sometime luck shines on you and the first well-crafted email hits your target and they respond. Most are very happy just to get a response, even if the response is less than favorable. The answer is a result. Most times more is needed to get a response. Any sale begins with an introduction. Make sure you have a great one.

If you are not so lucky, consider a second email that suggests a phone call and then an actual phone call. Yes, the phone. I know it scares some of the more modern recruiters using AI, social media and robots to get their work done. Meanwhile, old school headhunters are upset passive candidates and clients would rather email than pick up the phone. Somewhere in between is the truth. But certainly use the phone as one of your tools. In addition to live conversations, the phone can be used to text. Be cautious and careful about jumping into text. Make sure to look for some acceptance from candidates and clients on the use of text. One of your emails could suggest that you will be calling or texting in the next few days. If you have a process that is different and works for you, stay the course. If not, reinvent your process or consider an update.

We are not done yet. Good recruiters have the expectation that it will take more than a few contacts to get a response from truly passive candidates. Great recruiters have even more persistence. If you have exhausted email and phone messaging without a result, it may be time to go to social media. I prefer LinkedIn InMails as the next step. It comes at people differently than your typical email. Maybe your email is blocked or going to junk mail.

No response? Before you jump back to your traditional methods, find an even more creative way to move it forward. Try a fax, send a gift card from Starbucks or a letter via post. I have used post cards and the gift card method successfully in sales situations. It is a $5 coffee card and saves you $10 of time and may lead to a $30,000 fee.

Finally, you need to go back to your preferred method, voice or email, and let the passive candidate or client know you got the message. Confirm that what you offer, propose, suggest is not a fit for them AT THIS TIME. Keep the door open while reminding them of what they are missing. Wish them well and move on…I call it the “Close the File” email. Gets about a 75% response rate if you have done all the work required to earn the right to do this close.

You might be surprised by what a good process can do for your results. If you do this with every situation you will be getting more call backs and more yes or no responses. Review metrics you have. Track email open rates and click-through rates. Maybe something as simple as A/B testing of a subject line could change your results. Stay committed to your process and be persistent.

Tools For Uncovering Passive Candidates

by Liz Carey

When you’ve exhausted your candidate pool and need to find top talent for a job req, what’s your go-to for uncovering passive candidates? On a recent NPAworldwide trading group conference call, participants discussed tools used to uncover passive candidates. Here are a few popular with our cybersecurity recruiters:

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Tips for Engaging Passive Candidates

by Liz Carey

HHZ5NPNR1TGood recruiters know it’s insufficient to just post a job and blast candidates on social media.  They know there’s much more to recruitment, including finding passive candidates – those that are currently employed and not necessarily looking to change jobs.

How do you approach passive candidates? It’s important to really cater your initial contact with a passive candidate to sound both professional and genuine. You want to capture the candidate’s attention, but not in a spammy way. Read the rest of this entry »

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