A few weeks ago I was getting ready to leave for the Fordyce Forum 2012 and wrote about how to prepare for such an event. This week, my post will focus more on some of the great content I retained while I was there – especially from Greg Doersching, Owner, The Griffin Search Group. He is such a dynamic speaker and not only kept me interested in what he was saying the entire presentation, but also gave me some great information that I thought I should pass on to our readers. The “meat” of his presentation was very detailed and descriptive but for our purposes, I’ll just summarize some of key things.

The first thing Greg talked about was the 5 prime motivators for candidates. Keep these in mind when you think about how you want to present the position to a candidate.

1. Quality of life at and outside of work
2. Major responsibilities and challenges of the position
3. Career growth and marketability
4. Geography
5. Money

Also, a great piece of advice he gave the audience was that you NEVER want to call your best candidates first. Give yourself several calls to get the presentation down correctly before you pitch the position to them.

Another significant thing he mentioned has to do with client details that are kept from the candidate. As a millennial that was in the job market not so long ago, I would have been very skeptical if a recruiter called me and wouldn’t tell me the name of the client. In Greg’s words “we are so paranoid, that we lose business trying to protect business.”

One of the last things he said is that it’s important to close a candidate conversation with either “fact based selling” or “story-telling.” Fact based selling uses numbers to present a thought, and story-telling gives a candidate before and after pictures or success stories. You want to allow your candidate to create a visual of what he/she could be a part of.

Have you ever heard Greg speak? What are your thoughts on these topics?