I happened to catch a couple of different conversations on LinkedIn today related to job titles. The first was a post of ridiculous words to stop using in job titles and ads, while the second was a conversation about the use of creative job titles and how that may impact background checks.
Let’s recap some of the basics here:
- Stop using words like disruptor, ninja, and guru in your job titles. These are meaningless words that are often off-putting to the candidates you seek, with some evidence saying that is especially true for women. Also, for the love of Pete, *no one* uses these words in their job search. No one. Just stop. You are wasting marketing dollars using words that are not helping get your job advertisement in front of more eyeballs OR leading to more applications.
- Stop using creative, cutesy titles. Again, *no one* is searching for a “Digital Overlord” job. If you’re hiring a website manager, say it. If there are multiple variants of a job title (using normal, easy-to-understand words), use a keyword tool to help you figure out which one generates more searches.
- Think about how candidates need to use their titles on resumes and in other professional situations. Silly titles make candidates look juvenile or inexperienced. If they use an accurate title on their resume, and someone does a reference check that says their title was something else, it may look like the candidate was being dishonest. None of these are good options.
While the job market has shifted somewhat back to employers, the demographic reality is that good candidates remain in short supply. Employers who value a positive candidate experience will continue to be sought out by top candidates. Here are a few other suggestions:
I am searching for a job facilities or Housekeeping manager
Good luck in your search! These are not the kinds of jobs that our members typically have available.