Today’s guest blogger is Anne Downing with Demetrio & Associates, LLC located in greater Phoenix, Arizona. Demetrio & Associates is a boutique recruitment firm that has clients across the US as well as in international locations. The firm places candidates in sales & marketing, advertising, wireless and software positions. Anne is currently serving on NPA’s Board of Directors.
If you are not using video interviews to interview your candidates, or if your clients are not using video interviews, now is the time to start. Video is EVERYWHERE. YouTube has over 1 billion unique visitors EVERY MONTH. People are using video for more reasons than just watching their favorite band perform.
Employers are attracting potential new employees with corporate branding videos and are often using video as part of their hiring process. Sarah White, an industry analyst, conducted a video interviewing usage survey that indicated 38% of the respondents said they use video at some stage of the hiring process. It is safe to assume that this number will increase rapidly over the next couple of years.
There are several reasons why video should be part of the interviewing process, and I will discuss a few below:
Globalization. As recruiters, many of us work with candidates all over the US and the world for that matter. Using video interviews can give us a much better feel for the candidates’ personality and presentation skills. In the long run, this will allow us to present the best possible candidates to our clients.
Speed. Video interviews speed up the hiring process. It is often hard to set up in-person interviews because hiring managers and other members of the interviewing team have scheduling conflicts due to their travel, meetings etc. With video, people can be located anywhere in the world and take part in the video interview. This allows a lot of flexibility on your client’s part to set up the interview. It also can save your client money because this will eliminate some of the travel costs they pay to have candidates come in for an in-person interview.
Remote workers. Many candidates in today’s market work remotely, travel on a regular basis or work from their home offices. Having access to video on their mobile devices allows them to do a video interview from anywhere. One can slip away from “work” and do an interview on their laptop, iPad or mobile phone.
Employers, recruiters and candidates are all ready to engage with each other via the video platform. If you are not using video, now is the time to start!
Image courtesy of renjith krishnan / FreeDigitalPhotos.net