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Why Recruiters Struggle with Digital Marketing

by Veronica Blatt

Rick-Mare-JXTToday’s guest blogger is Rick Mare, the founder and CEO of JXT, the number one provider of cloud-based digital marketing solutions for recruiters and corporate recruiters. Rick has coached thousands of recruiters, empowering them to take their businesses and careers to the next level. Connect with Rick on LinkedIn.

Ever heard of Moore’s Law?

I’m fortunate to meet with and coach some of the very best recruiters in the world today. I love my career and I count myself fortunate to be a partner in the success of some amazing recruiting organisations. But I’ve noticed a trend. After I build a relationship with a client, after they’ve come to trust me, there is a moment where they confide in me something that almost seems embarrassing to them. It’s a strange thing and I can’t always predict when it’s coming. But I now anticipate this moment as I foster relationships with clients. Read the rest of this entry »

The Evolution of Recruitment and the Workplace

by Veronica Blatt

Change-before-you-have-toToday’s guest blogger is Laura Schmieder of Premier Placement Inc., specializing in manufacturing especially engineering, operations, supply chain, sales and marketing roles globally. She currently serves on the NPAworldwide board of directors.

Last week when discussing a new search with a new client’s hiring manager, I was struck by how much the workplace has changed over the past 35 years I’ve been recruiting. This search was for a team leader (used to be production supervisor) who would “own” the product line – meaning this person wouldn’t be responsible for just one shift but all three shifts that produced the product…not directly as they would work through other team leaders on each shift, but in reality they would have to be available 24/7. They wanted someone who could listen, be authentic, coach, mentor, persuade, a critical thinker, high energy, drive, enthusiasm – it used to be that everyone wanted someone who had been a military junior officer and knew how to command respect! Read the rest of this entry »

Alternative Revenue Sources for Recruiters

by Dave Nerz

stockvault-calculator142127-300The recruitment business has always been somewhat cyclical. Like the stock market, there are bull markets for recruitment and bear markets for recruitment. Based on demographics, it looks to be a bull market well into the future, but certainly there will bumps in the road ahead.

Many small and mid-sized recruitment firms achieve nearly 100% of revenue from recruiting operations exclusively. While the market is hot now based on the sheer demand for recruitment, some firms are beginning to look for ways to smooth the peaks and valleys of a hot-then-cold market for recruitment. They are looking for alternative revenue sources for recruiters. Here are some ideas of services to offer that do not cycle directly with the need for talent and create an alternative revenue source. Read the rest of this entry »

What’s Hot in Recruitment News?

by Veronica Blatt

business section recruitment newsI don’t know what your feeds have been looking like this week, but mine have been chock-full of recruitment news. Below are five of the most interesting stories I’ve seen this week:

Massachusetts Bans Salary History

The governor of Massachusetts signed a law on Monday that prohibits employers from asking candidates to supply salary histories. The intent of the law is to reduce pay gaps between men  and women. The new law also requires employers to determine the value of a job when setting salaries. Furthermore, employers will no longer be able to stop employees from discussing their salaries. Read the rest of this entry »

The Recruiter’s Daily Mantra

by Veronica Blatt

pexels-photo-122748-300Today’s guest blogger is Scott Love, a performance coach for recruiters.  He shortens the learning curve for rookies and helps experienced recruiters finally reach their full potential. Over 4,500 staffing and recruiting firms from over 35 countries have invested in his training and performance systems.  Visit his free training site to access his blog, his podcast, and download ten free tools that will help you bill more: www.GreatRecruiterTraining.com.

What I am going to share with you will help you open up more doors with people. It will make everything seem a lot easier when it comes to getting people to bring down their walls. It seems like your whole job as a sales person or recruiter is to get people to trust you and bring their walls down. This will make it a lot easier for you. Read the rest of this entry »

How Small Recruitment Agencies Can Beat Larger Firms

by Dave Nerz

boerboel-672749_1280-300Big recruitment agencies have some real advantages. But with size come some traits and characteristics that are not always as positive as they may seem. Small recruitment agencies have some distinct advantages also, but a strategy must be put in place to exercise these strengths in order to outposition the big firms. Here are some thoughts on how small can beat big… Read the rest of this entry »

Five great quotes for recruiters

by Liz Carey

IMG_9872I recently read a blog about the five best quotes for recruiters. It included thoughts from Apple founder Steve Jobs to Chinese philosopher Confucius that could be applied to the recruiting world. It inspired me to create my own list of five of my favorite quotes, and how they can be applied to the recruiting world.

1. The harder you work, the Luckier you get. – Plato
Recruitment is a tough business, and it takes a lot more work than just posting a job order and crossing your fingers. Success takes time, effort and perseverance – not only in getting job orders from clients by building a solid relationship over time, but gaining trust and a good reputation among candidates by providing them with timely feedback and coaching. Read the rest of this entry »

3 Ways to Use Snapchat for Recruitment

by Veronica Blatt

buzzrecruiter-snapchat-img-875x547Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com

Snapchat is a recruiting gold mine, yet recruiters still have been slow to recognize it as a valuable tool. With over 200 million monthly users sending 700 million images (or “stories”) per day, it churns out more image traffic than even Facebook. If you want to recruit the current largest employee pool—Millennials—Snapchat is the place to do it. Unsure of how to get started? Try using Snapchat these ways for maximum return for little effort. Read the rest of this entry »

Can Recruitment Agencies be Inclusive?

by Veronica Blatt

Scott-King-2016This post is from guest blogger Scott King of Kings Resources in Brisbane, Queensland, Australia. Scott is a longtime member of NPAworldwide and is currently serving on our board of directors. Kings Resources specializes in the placement of contract and direct-hire information technology professionals.

I am a 24-year agency recruitment veteran. I have held sales and management roles within my industry, and I have always found this work challenging and rewarding. Having worked for recruitment agencies of all sizes, I can never remember a period where our differentiator in the market can be to work with – not against – each other. Why do I think now that this is more relevant than say 10 years ago? Read the rest of this entry »

Recruiting Resources: Expense or Investment?

by Veronica Blatt

plant-seedling-300There are plenty of recruiting resources that firm owners can purchase. As business owners, it’s smart to pay attention to expenses, but sometimes that can be a short-sighted strategy when it comes to growing your business. While it’s true that everything that requires you to spend money qualifies as an expense, all expenses may not be equal. The key is for recruitment firm owners to understand the difference between an expense and an investment. Here are a few areas to consider: Read the rest of this entry »

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