Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.
At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.
BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com
Snapchat is a recruiting gold mine, yet recruiters still have been slow to recognize it as a valuable tool. With over 200 million monthly users sending 700 million images (or “stories”) per day, it churns out more image traffic than even Facebook. If you want to recruit the current largest employee pool—Millennials—Snapchat is the place to do it. Unsure of how to get started? Try using Snapchat these ways for maximum return for little effort.
Tell a (Snapchat) Story
We all know that storytelling is a key aspect of any successful marketing campaign. Why should attracting employees be any different? You are marketing your company to prospects, after all. Create a Snapchat story, which is a series of videos and photos that are visible to followers for 24 hours. Use your story to showcase what makes your company unique, from your company’s softball team to break time activities. Show your followers why you love working there (and chances are they will, too).
Feature an Employee Takeover
Are you on the hunt for a perfect marketing manager? Have a current member of your marketing team hijack your Snapchat account for the day. Give prospects a chance to see what it would really be like to be a member of the team by posting daily work tasks—even the best places around to stop for lunch. This is a win-win situation: it makes current members of your team feel valued and showcases your company as an attractive place to work.
Think Beyond Recruiting (and onto Onboarding)
Snapchat provides a valuable opportunity to illustrate your company culture. Go beyond the initial recruitment process and send snapchats to interviewees after the interview is over. Whether it is a video thanking them for their time or an image of decision makers poring over resumes, the extra gesture sets the tone that your company is a fun place to work.
Have you been using Snapchat for recruitment? What are your favorite methods for engaging recruits?