I’ve written previously about the concept of digital sharecropping, which means creating content on platforms you don’t own. My favorite way to say it is “building on rented land.” In much the same way that you wouldn’t build a house or plant crops on land that someone else owns, it’s just not a good idea to create content on platforms that other people or entities own. In light of the recent TikTok drama in the US, and all the digital creators who will be impacted if the ban actually goes into effect, I thought it would be worth revisiting this topic. Boutique recruitment firms, particularly start-ups, are often attracted to digital platforms due to their accessbility, ease of use, and low-to-no costs. But there are risks. Here are some examples of building on rented land: Read the rest of this entry »
Social Media for Recruiters
When You Haven’t Done Much Marketing, Where Do You Start?
by Veronica Blatt
Today’s guest blogger is Sharon Newey. She is the MD of Superfast Recruitment, a recruitment marketing consultancy that also provides campaigns and content to support recruiters and search companies globally to stand out to clients and candidates and win more business. Since 2008 they have worked with over 300 companies helping them to grow their marketing results. Superfast Recruitment is an NPAworldwide Endorsed Program partner. Read her post below if you want to know where to start with your marketing this year.
In a recent email, we shared a handy marketing checklist to identify your starting point for this year, which I know many of you found useful.
Logically, the next question is, where should I start considering my gaps?
Today’s post will answer that question for you and is especially relevant if you haven’t done much marketing before. Read the rest of this entry »
Leveraging Social Media for Recruitment
by Liz Carey
Recruiters cannot deny the significance of social media when it comes to finding the right candidates for their clients. Social media is a platform that can help recruiters identify talented and skilled individuals that may not appear in their traditional search. In addition, social media can help recruiters create a powerful employer brand and deliver a personalized experience to candidates. This blog post will share some interesting tips and tricks for recruiters who want to leverage social media platforms for recruitment and make the best of their social media strategy. Read the rest of this entry »
LinkedIn Account Hacking on the Rise
by Veronica Blatt
If, like most recruiters, you rely heavily on a certain networking platform, you should be aware that there has been a huge increase in LinkedIn account hacking over the past 90 days. A colleague of mine experienced this in the past couple of weeks and it is still not resolved. It started when his Facebook account was hacked, with the hacker actively sending messages to his connections. Unfortunately, this led to the hackers accessing his LinkedIn account and effectively locking him out of it. Reporting it to LinkedIn has been a slog, with no real answers and his case being moved among multiple departments. Unfortunately, this activity is on the rise with some users reportedly even having to pay the hackers a small ransom in order to regain control of their account. And in some cases, this appears to be permanent, leaving a user with no ability to ever regain access to their account, followers, content, etc. Read the rest of this entry »
Is Jasper or ChatGPT Better for Recruitment Marketing?
by Veronica Blatt
ChatGPT has exploded onto the AI scene in recent weeks, leaving many recruiters wondering how, and if, they should be using this tool for recruitment marketing. I’ve been using an AI tool called Jasper for about 2 years and think it’s a really smart choice for recruiters. Both platforms use natural language processing to perform a variety of tasks and employ OpenAI, and both platforms are able to perform some of the same types of tasks. Here are a few things I have learned: Read the rest of this entry »
What Does Business Interruption Insurance Cover?
by Veronica Blatt
Today’s guest blogger is Ed McConnell with HUB International, discussing best practices for organizational resilience. HUB International provides a wide range of business and personal insurance options including liability, health, life, and more.
Whether it’s a hurricane, forest fire, COVID-19 or civil unrest, U.S. businesses have experienced extended periods of interruption the last few years. Business Interruption (BI) insurance is designed to help organizations sustain operations through these interruptions.
But what does business interruption insurance cover? Read the rest of this entry »
Building Your Recruitment Brand Online
by Veronica Blatt
Yesterday I was fortunate to participate in a webinar presented by Nicole Clarke from Shazamme about successfully building a recruitment brand online. Some of the items covered included: Read the rest of this entry »
Lead Generation Tips for Recruiters
by Veronica Blatt
Over the past year, I’ve heard an increasing number of recruiters comment on the need for business development. Not only that, the things they *used* to do to find new clients don’t work as well now. And, business has been good for a number of years, so recruiters haven’t had to keep this skill too sharp. So if you’re finding that it’s tougher to find new clients, here are some lead generation tips for recruiters. Read the rest of this entry »
Making the Most of Your LinkedIn Profile
by Veronica Blatt
It’s rare to encounter a recruiter who doesn’t have a LinkedIn profile, but some users are definitely more skilled and savvy than others. Earlier this week I had the pleasure of attending a LinkedIn training session with Karen Hollenbach from Think Bespoke. Karen is a firm believer in experimenting with new LinkedIn features as they roll out, and she shared a few that are newer or not well-known. Here are a few features I will be playing around with in the coming days: Read the rest of this entry »
Social Recruiting Best Practices
by Liz Carey
Social media platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.
In an article by TalentLyft, it was noted that: Read the rest of this entry »