Social Media for Recruiters

Making the Most of Your LinkedIn Profile

by Veronica Blatt

It’s rare to encounter a recruiter who doesn’t have a LinkedIn profile, but some users are definitely more skilled and savvy than others. Earlier this week I had the pleasure of attending a LinkedIn training session with Karen Hollenbach from Think Bespoke. Karen is a firm believer in experimenting with new LinkedIn features as they roll out, and she shared a few that are newer or not well-known. Here are a few features I will be playing around with in the coming days: Read the rest of this entry »


Social Recruiting Best Practices

by Liz Carey

Social media platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.

In an article by TalentLyft, it was noted that: Read the rest of this entry »


Recruiters: Especially Now, Be the Adult in the Room

by Dave Nerz

Stress can affect the office or workplace, even when it is virtual, as well as influence relationships with co-workers, subordinates, clients and contacts. Something as far-reaching and serious as Covid-19 has raised the stakes to new levels. So now is the time to consider the seriousness of your role in keeping things positive. I like to say, be the adult in the room! As recruiters, you have an influence on both clients and candidates. They need you to help reflect what can be, rather than fear and worry.

Make some commitments to yourself and perhaps then you can ask others to join you in this effort. Read the rest of this entry »


Need More Reviews? How to request (and receive) them with every email…

by Veronica Blatt

Today’s guest blogger is Jack Shanes, U.S. Channel Sales Manager of Rocketseed, the first-choice, for over a decade, in email signature marketing and management software. Loved by thousands of marketers and IT professionals across the globe. Rocketseed helps your emails to come to life and allows you to engage with clients, partners, and potential candidates with a more targeted approach to marketing, helping you meet your recruiting goals.

Having the option to update and schedule banners quickly and efficiently allows you to change strategies as often as the trends in the staffing industry change. Reaching the right person, with the right message, at the right time.

Reviews matter. They build customer trust, enhance your brand’s reputation, and boost your business’s ranking online. From purchase decisions to search results, reviews bring their own rewards.

Of course, you could just ask outright, in a dedicated email or a customer service phone call. But while it’s direct, doesn’t it seem a bit….pushy? Read the rest of this entry »


Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

by Veronica Blatt

Today’s guest contribution is from Amanda Davies, a marketing consultant and business coach with Green Umbrella Marketing – a recognized brand known within the recruitment industry for providing social media management services, coaching, design and online marketing strategies.

We are suddenly sprinting towards the end of 2019. As usual it seems, we’re commenting ‘where has this year gone.’ Well, in the blink of an eye it will be 2020. A new year and a new decade. Where will this take your recruitment business? Read the rest of this entry »


Marketing Strategies for Recruiting Firms

by Sarah Freiburger

Today’s guest blogger is Colin Smith from Loxo. 

Recruiting firms offer a vital service and are constantly in demand, but with so many recruitment companies out there, it’s easy to get lost in the crowd. A good practice to have for your firm is a well thought out marketing strategy for client acquisition. Whether you’re running marketing ops yourself, or have a team, it’s good to have an idea of the work involved in building a great marketing strategy for your firm. Marketing agencies can be used to achieve a number of goals such as getting more traffic on your website or getting an article published in a nationwide outlet, but there are plenty of marketing ideas for recruitment firms that you can implement on your own that we cover in this post. Read the rest of this entry »


How to Create Your Personal Brand in 2019

by Veronica Blatt

Today’s guest blogger is StemX CEO Dominic Chapman. StemX is a video interviewing platform to make recruiting more efficient, user-friendly and far more convenient, allowing employers to be able to choose from a larger pool of candidates in much less time.

I’ve recently been doing a lot of research on marketing and how recruiters can turn themselves into a personal brand to enable them to be seen by more people, improve trust and ultimately grow their business. I am still finding that a lot of recruiters still take the old school approach to recruitment by picking up the phone and utilising their network. This still works great, but these things aren’t going to disappear. Read the rest of this entry »


How and Why Recruiters Should Optimize Their Websites for Voice Search

by Veronica Blatt

Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated members. To learn more, please visit www.buzzrecruiter.com

Optimizing a Website for Voice Search

More web surfers than ever are choosing mobile search, making voice search more important than ever. Here’s why recruiters need it, and how to get started. Read the rest of this entry »


Building Your Online Recruiting Presence

by Veronica Blatt

In recent years, we’ve seen a plethora of brick-and-mortar stores go extinct as more and more shoppers venture online. Toys R Us, J.C. Penney and Brookstone are all recent victims. Even Mattress Firm is considering filing for bankruptcy, according to Reuters. Online mattress startups have people opting for free shipping and no-hassle returns from over going to a physical store and testing mattresses out. Staying competitive requires companies to ramp up their online presence, from the retailer’s website to it’s social media platforms. This is not only true for retailers, but for recruiters too. Just like you research clients and candidates, they will be scouting out your online recruiting presence, as well.

Many recruiters consider themselves “old school” – still doing things as they did them 10, 20, 30 years ago. And while nothing can ever replace meeting a candidate face-to-face, or weekly phone calls with your clients, it’s important to keep up with the times and trends… especially when it comes to you and your firm’s online presence. Read the rest of this entry »


3 Benefits to Social Media for Recruiters

by Veronica Blatt

I recently read an article pondering whether social media for recruiters actually works. (Full disclosure: the author is an NPAworldwide member.) The premise is that perhaps the “social” aspect of social media has been lost, with many people focused more on “likes” than on meaningful personal interactions. I don’t disagree with that, but I do feel strongly that social media is an important tool for recruiters. A long time ago, I recall a webinar about social media that said simple/low-cost transactions are much easier to convert online than complex/expensive transactions. Read the rest of this entry »