Social Media for Recruiters

Using Social Media to Recruit Candidates and Develop Clients

by Veronica Blatt

social-networks-2I had an opportunity recently to listen to a webinar by Tony Restell with Social Hire, called How to Acquire Candidates & Clients with the Right Social Media Strategy. If you aren’t familiar with Tony and the team at Social Hire, it’s worth following them on social media. We hear from our members regularly that they aren’t sure that using social media to recruit candidates can be effective. Here are some of the tips I picked up from the webinar.

Using social media to recruit candidates and develop clients will contribute directly to business results. An effective social media strategy will build up a regular stream of inquiries and interactions from potential clients, increase the inbound flow of candidates, help build brand awareness, and improve SEO results. Social media can also be a major source of web traffic. Read the rest of this entry »


Why Recruiters Struggle with Digital Marketing

by Veronica Blatt

Rick-Mare-JXTToday’s guest blogger is Rick Mare, the founder and CEO of JXT, the number one provider of cloud-based digital marketing solutions for recruiters and corporate recruiters. Rick has coached thousands of recruiters, empowering them to take their businesses and careers to the next level. Connect with Rick on LinkedIn.

Ever heard of Moore’s Law?

I’m fortunate to meet with and coach some of the very best recruiters in the world today. I love my career and I count myself fortunate to be a partner in the success of some amazing recruiting organisations. But I’ve noticed a trend. After I build a relationship with a client, after they’ve come to trust me, there is a moment where they confide in me something that almost seems embarrassing to them. It’s a strange thing and I can’t always predict when it’s coming. But I now anticipate this moment as I foster relationships with clients. Read the rest of this entry »


3 Ways to Use Snapchat for Recruitment

by Veronica Blatt

buzzrecruiter-snapchat-img-875x547Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com

Snapchat is a recruiting gold mine, yet recruiters still have been slow to recognize it as a valuable tool. With over 200 million monthly users sending 700 million images (or “stories”) per day, it churns out more image traffic than even Facebook. If you want to recruit the current largest employee pool—Millennials—Snapchat is the place to do it. Unsure of how to get started? Try using Snapchat these ways for maximum return for little effort. Read the rest of this entry »


3 Cool Recruiting Tools to Check Out

by Veronica Blatt

hammer-nails-300Recently I heard about a great iPhone app to help schedule appointments / meetings / calls across multiple time zones. That got me to wondering what other cool recruiting tools are out there that I haven’t heard about, so I did a little research. I’m happy to say I’ve found 3 that I’m excited to share with you: Read the rest of this entry »


Are You Using Facebook for Recruiting?

by Veronica Blatt

facebook logoI’m amazed by the number of people I know who still say, “LinkedIn is for business and Facebook is personal.” This includes quite a few people in the recruiting sphere, who seem reluctant at best to toe-dip into using Facebook for recruiting. Considering the engagement level of Facebook’s enormous user base, it seems to me like there should be a whole lot more recruiting activity taking place there.

Consider the following: Read the rest of this entry »


Tips for Engaging Passive Candidates

by Liz Carey

HHZ5NPNR1TGood recruiters know it’s insufficient to just post a job and blast candidates on social media.  They know there’s much more to recruitment, including finding passive candidates – those that are currently employed and not necessarily looking to change jobs.

How do you approach passive candidates? It’s important to really cater your initial contact with a passive candidate to sound both professional and genuine. You want to capture the candidate’s attention, but not in a spammy way. Read the rest of this entry »


Social Media: Which Sites to Choose and How to Use

by Sarah Freiburger

45377332.thbAt an expo I attended a few months ago, I visited many booths that sold services for advertising, marketing, and public relations. I found in my pile a really good piece summarizing different social media platforms and how to use them as a business from the David James Group, and wanted to share for those who set social media as a goal for branding and communicating in 2016. Here are some ideas for sites that I thought would work well for independent recruitment firms. Read the rest of this entry »


Are Your Job Descriptions Search Engine-Friendly?

by Veronica Blatt

There are a lot of things to consider when writing job descriptions. They need to be interesting and compelling, something that will attract the right candidates AND get them to click the ad/apply to the job. They need to be well-written, not just a copy-and-paste of what the client sends you. And they need to be search-engine friendly. What does that mean? Well, it means that the spiders and crawlers that scour the web can find your job description, figure out what it’s all about, and return it in a job seeker’s search engine results. All of this is more art than science. Read the rest of this entry »


Who are the employee activists in your company?

by Veronica Blatt

social-media-scrabble-tiles-300Today’s post is courtesy of Joshua Ro with People Consulting Group in Seoul, Korea. People Consulting Group places senior executives in manufacturing, information technology, consumer products, banking and finance, telecommunications, logistics and distribution, professional services, entertainment, and fashion. Joshua serves as a member of the NPAworldwide Board of Directors.

Ever since social media was introduced, it has taken off like a wildfire spreading on the dry forest. There is no doubt that social media has become an important tool for many industries, including recruitment, and many believe it hasn’t even unlocked its fullest potential yet. Many employees at work these days are quite exposed to social media opportunities from desktop to mobile handsets. And, many companies are also encouraging company activists to use social media not only for a marketing tool, but also for employee engagement purposes. Read the rest of this entry »


Take your recruiting strategies to the next level

by Veronica Blatt

Eric-Winegardner-MonsterToday’s guest blogger is Eric Winegardner, Senior Vice President of Client Adoption, Monster. Monster is a worldwide leader in successfully connecting people to job opportunities. In his role at Monster, Eric and his team focus on helping clients be more successful with Monster’s tools.

Monster’s Power Recruiter Workshops will help you deliver real results for your organization—as a recruiter and a businessperson.

Aren’t you sick of buzzwords? You know the ones I mean: Applicant, candidate, prospect, audience, passive seeker, active seeker, engagement—the list goes on and on.

I don’t need to remind you of all of them. You hear them every day. In fact, these buzzwords are your every day. Read the rest of this entry »


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