• Recruiters
    • For Recruiters
    • About NPAworldwide
      • About NPAworldwide
      • International Recruiters Network
      • Practice Groups
      • Geographic Areas Facilitate Split Placements
      • Split Placement Network Return on Investment
      • Split Fee Network Leadership
      • Governance of NPAworldwide’s Recruiting Professionals Network
      • Meetings & Events
    • About Membership
      • About Membership
      • 9 Reasons to Join NPAworldwide’s Split Network
      • Group Discounts for NPAworldwide Members
      • Join Our Recruiting Professionals Network
      • Cost of Membership in our Split Fee Recruitment Network
    • Recruiting Resources
      • Recruiting Resources
      • Help
    • Find A Member
  • Employers
    • For Employers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
    • Services
      • Services
      • Recruiting Resources: Contracting Employees
      • Recruiting Resources: Background Checks
      • Recruiting Resources: Pre-Employment Testing
      • Recruiting Resources: Outplacement
    • Links for Employers
    • Find A Member
  • Job Seekers
    • For Job Seekers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
      • Practice Groups
    • Find A Member
  • Sponsorship Opportunities
  • Job Board
  • Resources
  • Blog
    • Independent Recruiting Blog
    • Press Releases
    • Video Testimonials
  • Ready to Apply?
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • —
  • —
  • —
  • —
  • Job Seeker Resources
NPAworldwide - Global Recruitment Network
  • Recruiters
  • Employers
  • Job Seekers
  • Blog
  • Member Login
NPAworldwide - Global Recruitment Network
Apply Today
  • Navigation
    • Home
    • Recruiters
    • Employers
    • Job Seekers
    • Blog
    • Member Login
    • More
      • Recruiters
        • For Recruiters
        • About NPAworldwide
          • About NPAworldwide
          • International Recruiters Network
          • Practice Groups
          • Split Placement Network Return on Investment
          • Split Fee Network Leadership
          • Governance of NPAworldwide’s Recruiting Professionals Network
          • Meetings & Events
        • About Membership
          • About Membership
          • 9 Reasons to Join NPAworldwide’s Split Network
          • Group Discounts for NPAworldwide Members
          • Join Our Recruiting Professionals Network
          • Cost of Membership in our Split Fee Recruitment Network
        • Recruiting Resources
          • Recruiting Resources
          • Help
        • Find A Member
      • Employers
        • For Employers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • Advantages of Working with NPAworldwide
        • Services
          • Services
          • Recruiting Resources: Contracting Employees
          • Recruiting Resources: Background Checks
          • Recruiting Resources: Pre-Employment Testing
          • Recruiting Resources: Outplacement
        • Links for Employers
        • Find A Member
      • Job Seekers
        • For Job Seekers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • The Benefits of Working with NPAworldwide Recruiters
          • Practice Groups
        • Find A Member
        • Job Seeker Resources
      • Sponsorship Opportunities
      • Job Board
      • Resources
      • Blog
        • Independent Recruiting Blog
        • Press Releases
        • Video Testimonials
      • Ready to Apply?
      • Contact Us
      • Social Media
        • Facebook
        • Twitter
        • LinkedIn
        • YouTube
        • Instagram
      • International
        • —
        • —
        • —
        • —

Social Media: Which Sites to Choose and How to Use

by Sarah Freiburger

45377332.thbAt an expo I attended a few months ago, I visited many booths that sold services for advertising, marketing, and public relations. I found in my pile a really good piece summarizing different social media platforms and how to use them as a business from the David James Group, and wanted to share for those who set social media as a goal for branding and communicating in 2016. Here are some ideas for sites that I thought would work well for independent recruitment firms.

First and foremost, let’s cover the main information on any site where you are visible as a company. Make sure the profile photo matches across all platforms and is a clear, professional photo of the brand logo or your face. On the cover photo, also have it match across all platforms, and having it be a representation of your brand is best. A good idea is the city you are located in or where you recruit in, or a recent event. Having a fully developed profile is a necessity, so if you have a hanging twitter or Facebook out there you never completed or did anything with, delete it or fix accordingly. On any of these pages, make sure your website and contact information is up to date as well, so if people do find you, they can reach you as well.

Facebook:

  • Company and recruiter updates
  • Publishing content in relation to mission; shared articles and original blog posts
  • Special campaigns
  • Initiatives- themes that run throughout the year
  • Milestones
  • Shared photographs from things like events and company happenings

IDEAL AUDIENCE: adults; broad yet engaged audience

FREQUENCY: 1-2 per day or 1-2 per week depending on company size

IMAGE SIZING: 160×160 for profile photo, 851×315 for cover photo

 

Twitter:

  • Quick updates and announcements
  • News-worthy photos
  • Share photos, graphics, and video related to your initiative
  • Shared interests
  • Relationship builders
  • Relationship development
  • Making a splash

IDEAL AUDIENCE: information seekers age up to 65

FREQUENCY: 5-7 tweets per day, at least 5 days per week

IMAGE SIZING: 400×4000 for profile photo, 1500×1500 for cover photo

LinkedIN:

  • Advertising
  • Business page (campaigns, initiatives, business/organizational happenings)
  • Group pages (updates, news, networking)

IDEAL AUDIENCE: Professional adults

FREQUENCY: 2-5 times per week

IMAGE SIZING: Company page profile photo 100×60, company page cover photo 646×220, LinkedIn group page profile picture 200×200

Posted in: Social Media for Recruiters

  • Explore Membership Split-Fee Sample
  • Subscribe to our Blog
  • Recent Posts

    • Mastering the Art of Employer Branding
    • Introducing NPAworldwide PowerUp Conferences
    • What Are Soft Skills and Why Are They Crucial for Career Growth?
    • Building Trust in a Recruitment Network
    • The Most In-Demand Sales and Marketing Jobs in 2025
  • Press Releases

    • Taufik Arief of People Search International Receives Prestigious 2025 NPAworldwide Chair’s Award
    • NPAworldwide Welcomes New and Returning Board Members to Drive Strategic Growth and Innovation
    • NPAworldwide Unveils Bold Brand Evolution to Reflect Global Growth
  • Blog Topics

    • Mastering the Art of Employer Branding
    • Introducing NPAworldwide PowerUp Conferences
    • What Are Soft Skills and Why Are They Crucial for Career Growth?
  • Quick Links

    • For Recruiters
    • For Employers
    • For Job Seekers
    • Apply Today
  • For more than 60 years, NPAworldwide has been connecting independent global recruiting firms to facilitate split placements. NPAworldwide is the oldest recruiting network of its kind, with an international membership of recruiting firms located throughout Europe, Asia, Australia, Africa, and the Americas.
    ©2025 • NPAworldwide
    Privacy Policy
    Please ensure Javascript is enabled for purposes of website accessibility