At an expo I attended a few months ago, I visited many booths that sold services for advertising, marketing, and public relations. I found in my pile a really good piece summarizing different social media platforms and how to use them as a business from the David James Group, and wanted to share for those who set social media as a goal for branding and communicating in 2016. Here are some ideas for sites that I thought would work well for independent recruitment firms.
First and foremost, let’s cover the main information on any site where you are visible as a company. Make sure the profile photo matches across all platforms and is a clear, professional photo of the brand logo or your face. On the cover photo, also have it match across all platforms, and having it be a representation of your brand is best. A good idea is the city you are located in or where you recruit in, or a recent event. Having a fully developed profile is a necessity, so if you have a hanging twitter or Facebook out there you never completed or did anything with, delete it or fix accordingly. On any of these pages, make sure your website and contact information is up to date as well, so if people do find you, they can reach you as well.
Facebook:
- Company and recruiter updates
- Publishing content in relation to mission; shared articles and original blog posts
- Special campaigns
- Initiatives- themes that run throughout the year
- Milestones
- Shared photographs from things like events and company happenings
IDEAL AUDIENCE: adults; broad yet engaged audience
FREQUENCY: 1-2 per day or 1-2 per week depending on company size
IMAGE SIZING: 160×160 for profile photo, 851×315 for cover photo
Twitter:
- Quick updates and announcements
- News-worthy photos
- Share photos, graphics, and video related to your initiative
- Shared interests
- Relationship builders
- Relationship development
- Making a splash
IDEAL AUDIENCE: information seekers age up to 65
FREQUENCY: 5-7 tweets per day, at least 5 days per week
IMAGE SIZING: 400×4000 for profile photo, 1500×1500 for cover photo
LinkedIN:
- Advertising
- Business page (campaigns, initiatives, business/organizational happenings)
- Group pages (updates, news, networking)
IDEAL AUDIENCE: Professional adults
FREQUENCY: 2-5 times per week
IMAGE SIZING: Company page profile photo 100×60, company page cover photo 646×220, LinkedIn group page profile picture 200×200