Social Media for Recruiters

Need More Reviews? How to request (and receive) them with every email…

by Veronica Blatt

Today’s guest blogger is Jack Shanes, U.S. Channel Sales Manager of Rocketseed, the first-choice, for over a decade, in email signature marketing and management software. Loved by thousands of marketers and IT professionals across the globe. Rocketseed helps your emails to come to life and allows you to engage with clients, partners, and potential candidates with a more targeted approach to marketing, helping you meet your recruiting goals.

Having the option to update and schedule banners quickly and efficiently allows you to change strategies as often as the trends in the staffing industry change. Reaching the right person, with the right message, at the right time.

Reviews matter. They build customer trust, enhance your brand’s reputation, and boost your business’s ranking online. From purchase decisions to search results, reviews bring their own rewards.

Of course, you could just ask outright, in a dedicated email or a customer service phone call. But while it’s direct, doesn’t it seem a bit….pushy? Read the rest of this entry »


Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

by Veronica Blatt

Today’s guest contribution is from Amanda Davies, a marketing consultant and business coach with Green Umbrella Marketing – a recognized brand known within the recruitment industry for providing social media management services, coaching, design and online marketing strategies.

We are suddenly sprinting towards the end of 2019. As usual it seems, we’re commenting ‘where has this year gone.’ Well, in the blink of an eye it will be 2020. A new year and a new decade. Where will this take your recruitment business? Read the rest of this entry »


Marketing Strategies for Recruiting Firms

by Sarah Freiburger

Today’s guest blogger is Colin Smith from Loxo. 

Recruiting firms offer a vital service and are constantly in demand, but with so many recruitment companies out there, it’s easy to get lost in the crowd. A good practice to have for your firm is a well thought out marketing strategy for client acquisition. Whether you’re running marketing ops yourself, or have a team, it’s good to have an idea of the work involved in building a great marketing strategy for your firm. Marketing agencies can be used to achieve a number of goals such as getting more traffic on your website or getting an article published in a nationwide outlet, but there are plenty of marketing ideas for recruitment firms that you can implement on your own that we cover in this post. Read the rest of this entry »


How to Create Your Personal Brand in 2019

by Veronica Blatt

Today’s guest blogger is StemX CEO Dominic Chapman. StemX is a video interviewing platform to make recruiting more efficient, user-friendly and far more convenient, allowing employers to be able to choose from a larger pool of candidates in much less time.

I’ve recently been doing a lot of research on marketing and how recruiters can turn themselves into a personal brand to enable them to be seen by more people, improve trust and ultimately grow their business. I am still finding that a lot of recruiters still take the old school approach to recruitment by picking up the phone and utilising their network. This still works great, but these things aren’t going to disappear. Read the rest of this entry »


How and Why Recruiters Should Optimize Their Websites for Voice Search

by Veronica Blatt

Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated members. To learn more, please visit www.buzzrecruiter.com

Optimizing a Website for Voice Search

More web surfers than ever are choosing mobile search, making voice search more important than ever. Here’s why recruiters need it, and how to get started. Read the rest of this entry »


Building Your Online Recruiting Presence

by Veronica Blatt

In recent years, we’ve seen a plethora of brick-and-mortar stores go extinct as more and more shoppers venture online. Toys R Us, J.C. Penney and Brookstone are all recent victims. Even Mattress Firm is considering filing for bankruptcy, according to Reuters. Online mattress startups have people opting for free shipping and no-hassle returns from over going to a physical store and testing mattresses out. Staying competitive requires companies to ramp up their online presence, from the retailer’s website to it’s social media platforms. This is not only true for retailers, but for recruiters too. Just like you research clients and candidates, they will be scouting out your online recruiting presence, as well.

Many recruiters consider themselves “old school” – still doing things as they did them 10, 20, 30 years ago. And while nothing can ever replace meeting a candidate face-to-face, or weekly phone calls with your clients, it’s important to keep up with the times and trends… especially when it comes to you and your firm’s online presence. Read the rest of this entry »


3 Benefits to Social Media for Recruiters

by Veronica Blatt

I recently read an article pondering whether social media for recruiters actually works. (Full disclosure: the author is an NPAworldwide member.) The premise is that perhaps the “social” aspect of social media has been lost, with many people focused more on “likes” than on meaningful personal interactions. I don’t disagree with that, but I do feel strongly that social media is an important tool for recruiters. A long time ago, I recall a webinar about social media that said simple/low-cost transactions are much easier to convert online than complex/expensive transactions. Read the rest of this entry »


4 Tips for Connecting with Modern Candidates

by Veronica Blatt

Today’s guest blogger is Joe O’Connor, CEO and Co-Founder of Vizi. Instantly transform your text based job posts into visual experiences that can be shared anywhere with Vizi. Talent attraction should always be an authentic brand story that promotes opportunities instead of transactions.

The recruitment marketplace was once ruled by 33 characters and only a few generic lines of text. It’s amazing to think how this space has evolved since the early days of the classified ad. Companies now have personalized touchpoints with candidates that span across several mediums. Quality candidates shop around for companies that fit their values and deliver meaningful work. We have highlighted four areas to focus on for attracting modern candidates: Read the rest of this entry »


What Does Your Super Bowl Ad Look Like?

by Liz Carey

For the 2018 Super Bowl, marketers paid more than $5 million per 30-second spot to capture the attention of more than 110 million viewers, according to Sports Illustrated. Advertisers vied to win over audiences with memorable messages… similarly, recruiters do the same thing. How do you differentiate your message so yours is the one clients and candidates are talking about at the water cooler the next day?

You want to be talked about and remembered like the Budweiser Clydesdales ads, or this year’s NFL ad with New York Giants quarterback Eli Manning and wide receiver Odell Beckham Jr. performing the choreography from the movie “Dirty Dancing.” If your ad isn’t noticed, you’ve wasted your time and money.

If you’re trying to attract top talent who are already employed (passive job seekers), then it’s critical that you stand out from the crowd. Read the rest of this entry »


How Text Messaging Can Improve Your Overall Recruitment Process

by Veronica Blatt

Today’s guest blogger is Ken Rhie, CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

The job of your HR department is multi-faceted. From managing benefits for current employees to recruiting new staff, it’s time to improve how your HR department communicates through text messaging. You will be able to recruit more efficiently with SMS, and reach a wider audience of potential job candidates. When you add text messaging to your recruitment strategy, you make collecting information easier. Read the rest of this entry »


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