I recently read an article pondering whether social media for recruiters actually works. (Full disclosure: the author is an NPAworldwide member.) The premise is that perhaps the “social” aspect of social media has been lost, with many people focused more on “likes” than on meaningful personal interactions. I don’t disagree with that, but I do feel strongly that social media is an important tool for recruiters. A long time ago, I recall a webinar about social media that said simple/low-cost transactions are much easier to convert online than complex/expensive transactions. Read the rest of this entry »
Social Media for Recruiters
3 Benefits to Social Media for Recruiters
by Veronica Blatt4 Tips for Connecting with Modern Candidates
by Veronica Blatt
Today’s guest blogger is Joe O’Connor, CEO and Co-Founder of Vizi. Instantly transform your text based job posts into visual experiences that can be shared anywhere with Vizi. Talent attraction should always be an authentic brand story that promotes opportunities instead of transactions.
The recruitment marketplace was once ruled by 33 characters and only a few generic lines of text. It’s amazing to think how this space has evolved since the early days of the classified ad. Companies now have personalized touchpoints with candidates that span across several mediums. Quality candidates shop around for companies that fit their values and deliver meaningful work. We have highlighted four areas to focus on for attracting modern candidates: Read the rest of this entry »
What Does Your Super Bowl Ad Look Like?
by Liz Carey
For the 2018 Super Bowl, marketers paid more than $5 million per 30-second spot to capture the attention of more than 110 million viewers, according to Sports Illustrated. Advertisers vied to win over audiences with memorable messages… similarly, recruiters do the same thing. How do you differentiate your message so yours is the one clients and candidates are talking about at the water cooler the next day?
You want to be talked about and remembered like the Budweiser Clydesdales ads, or this year’s NFL ad with New York Giants quarterback Eli Manning and wide receiver Odell Beckham Jr. performing the choreography from the movie “Dirty Dancing.” If your ad isn’t noticed, you’ve wasted your time and money.
If you’re trying to attract top talent who are already employed (passive job seekers), then it’s critical that you stand out from the crowd. Read the rest of this entry »
How Text Messaging Can Improve Your Overall Recruitment Process
by Veronica Blatt
Today’s guest blogger is Ken Rhie, CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.
The job of your HR department is multi-faceted. From managing benefits for current employees to recruiting new staff, it’s time to improve how your HR department communicates through text messaging. You will be able to recruit more efficiently with SMS, and reach a wider audience of potential job candidates. When you add text messaging to your recruitment strategy, you make collecting information easier. Read the rest of this entry »
Social Media for Recruiters Q&A
by Liz Carey
We recently held a topical call where NPAworldwide members and staff gave tips and answered questions on social media best practices for recruiters, such as when and why to use Twitter, what venues are best for finding passive candidates, the effectiveness of video communication, recruiter tools, and more. Here are some of the questions and answers from that discussion: Read the rest of this entry »
Are You Connecting With a Potential Candidate, or Just Spamming?
by Veronica Blatt
Today’s guest blogger is Laura Schmieder of Premier Placement Inc., specializing in manufacturing especially engineering, operations, supply chain, sales and marketing roles globally. She currently serves on the NPAworldwide board of directors.
Just last week, a recruiter friend of mine lamented about the connections list of a candidate she had just recruited…and “friended” on LinkedIn. She was amazed at how many other recruiters were on the list. Her comment was that candidates must get bombarded with email, InMails and phone calls. What can she do to differentiate herself? Read the rest of this entry »
3 Ways to Use AI in Marketing for Recruiters In 2018 and Beyond
by Veronica Blatt
Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.
At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.
BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com
As technology continues to advance at an exponential rate, the world and how it operates changes, as well. Read the rest of this entry »
3 Ways to Boost Recruiting on Instagram
by Veronica Blatt
Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.
At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.
BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com
There is no denying the popularity of Instagram. The statistics speak for themselves – 600 million monthly active users and 400 million daily active users. Instagram usage is now outpacing both LinkedIn and Pinterest.
It is common knowledge that your company’s image is important for sales, but it is equally important in order to recruit quality employees. Learning about the potential of Instagram and putting it to work for you will bring in talented and qualified people. Read the rest of this entry »
Mobile Recruiting: Get in the Know
by Veronica BlattToday’s guest blogger is Rick Maré with JXT. Rick is the founder and CEO of JXT, the number one provider of cloud-based digital marketing solutions for recruiters and corporate recruiters. Rick has coached thousands of recruiters, empowering them to take their businesses and careers to the next level. Connect with Rick on LinkedIn.
How we look for and explore job opportunities today have changed a lot. Mobility influenced the ways we access and exchange information in hiring to be about relevance, speed, and simplicity. Read the rest of this entry »
Yes, You Need a Recruitment Blog. Here’s Why.
by Veronica Blatt
At our recent Global Conference, I heard several members ponder the value of blogging. I believe a recruitment blog is an effective and necessary tool to have. Here are some of the reasons why: Read the rest of this entry »
