Today’s guest blogger is Julie Parsons, owner of Premium Consulting. The firm provides recruitment solutions across industries such as transport, distribution, supply chain, engineering, manufacturing, food industry and operations/technical roles. Although Brisbane based, most recruitment involves regional and national roles, with some international work in Indonesia, Asia and Europe. Julie formerly served on the NPAworldwide Board of Directors.

Starting and running a small business takes guts. It also takes a lot of hard work and long hours.

In the beginning, small business owners wear a lot of hats and put in very long days. Are you now caught in an endless cycle of long hours and moving from one project and task to the next with limited time off? Does switching off and taking a holiday seem like an impossible dream, you may think, “I don’t have time?” Read the rest of this entry »

Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated members. To learn more, please visit www.buzzrecruiter.com

Does having a small business mean you can’t attract top talent to your company? Or that you have to struggle with replacing talent that leaves your business for another?

As a small business owner, there are extra steps you have to take to ensure you always have great talent on your roster. Read the rest of this entry »

Everything is moving forward with the economy as we reach the end of the first quarter in this likely-to-be boom year of 2018! Look back on placement requests you have received so far and consider if you have been able to successfully satisfy your client’s needs. If the answer is no, you may need to consider other actions to help improve your success ratio. Even if the answer is yes, you can always improve!

If your client has hesitated to hire a candidate on a direct-hire basis, offer the option of a temp or contract placement to enable the client to move forward with a minimum of risk. If the placement is a success, the client can move the person to a direct position and compensate you with a conversion fee. This can be beneficial for all parties and can serve to keep things moving forward. If the client is not totally satisfied with the placement, another candidate may be sought. Read the rest of this entry »

I wrote a post a few years ago about digital sharecropping – the practice of creating content on a platform you don’t own. I was inspired to write it because of a phrase I’d heard which resonated with me as much then as it does today: “Never build on rented land.” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. Sharecropping, if you’re unfamiliar with the term, is a tenant farming practice that developed in the southern United States during the Civil War / Reconstruction era. It was also practiced in other parts of the world. Farmers who had no land of their own used some of the land that belonged to a wealthy landowner in exchange for a portion of the crops produced on that land. The practice was often exploitative, with sharecroppers indebted on a year-over-year basis with no real ability to ever earn enough money to purchase their own land (or even negotiate more favorable terms with the landowner). Landowners benefited from the arrangement because their fields did not lie fallow, they were not paying anyone to farm the land, and they were keeping a portion of the harvest for themselves. Read the rest of this entry »