Relationship Recruiting vs. Transactional Recruiting

by Veronica Blatt

image of relationship recruitingWe often describe NPA as a “relationship-based” versus a “transactional” network. It leads to some great conversations with recruiters who are exploring membership in a split placement network. The differences between a relationship recruiting style and a transactional recruiting style aren’t always apparent. Today I’d like to discuss some of the differences as I see them.

Relationship recruiting, to me, means:

Recruiters who take a long-term view. They realize that today’s candidate is tomorrow’s hiring manager. They value repeat business from loyal clients. They understand that cooperation (and sometimes compromise) now can pay huge dividends down the road. They work cooperatively to ensure that all parties achieve their objectives.

Recruiters who spend a lot of their time on the phone. Relationships still need to be cultivated (in my view) through telephone and in-person conversations. Email is a great tool and automated services can save a lot of time, but they really aren’t designed for you to get to know another person.

Recruiters who receive lots of referrals from their contacts, and those contacts’ networks. Relationship recruiting requires a significant investment of time and effort into truly cultivating personal connections.

Generally, NPA recruiters value deep relationships with their trading partners as well as with clients and candidates. Our most successful members treat their trading partners the same way they treat their clients. Each side is an important part of the process, with mutual goals. Business relationships often evolve into true friendships. They have run each others’ businesses and attended funerals for other NPA members. As is true in so many business contexts, it’s easier (and more fun!) to do business with people you know and like.

Transactional recruiting, on the other hand, tends to focus on the ‘here and now,’ with more emphasis on speed. Transactional recruiters may devote more of their time and effort to internet searches, email, or high-volume cold-calling. They may spend less time talking to clients, candidates, or trading partners. There is nothing inherently wrong with this model; in fact, for certain types of recruiting needs it may be preferable.

What other differences do you see between relationship recruiting and transactional recruiting? Do you prefer one style over the other?

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Building a High-Performing Recruitment Team

by Veronica Blatt

image of a recruitment teamToday’s post is courtesy of Joshua Ro with People Consulting Group in Seoul, Korea. People Consulting Group places senior executives in manufacturing, information technology, consumer products, banking and finance, telecommunications, logistics and distribution, professional services, entertainment, and fashion. Joshua serves as a member of the NPA Board of Directors.

I recently read an interesting article about increasing productivity where different qualities are needed in the workplace. The same traits can help build a high-performing recruitment team.

According to the article, it is human nature to hire someone who has abilities and skill sets similar to your own; however, it is believed that hiring someone totally opposite could increase the productivity. It described three different (and diversified) elements and areas that a productive team should possess such as different gender, different thinking styles and personalities (intro and extroversion).

The first point was that the best teams have both men and women. A survey done by Credit Suisse over 2,400 global companies recalls that any company with more than one female board of director has performed better than those without. Companies with diversified gender roles in leadership positions resulted in better performance and were well balanced.

Another survey in 2011 showed venture corporations with 5:5 gender ratio resulted in the highest performance compared to others, possibly through monitoring and checking upon each other’s performance. What does the gender balance look like on your recruitment team?

Secondly, you need introverts and extroverts in your team to create better performance. Those with the loudest voices aren’t necessarily the ones with the brilliant ideas. UCLA researchers came up with similar results. For 10 weeks, they put together a team of staffs containing a mixture of introverts and extroverts. As many anticipated in the beginning, extroverts, who voiced their ideas louder and more aggressively, seemed to gain respect by constantly inputting ideas. However, toward the 10th week of the project, introverts earned higher respect and eventually the status of both was well balanced. How can you help the introverts on your recruitment team be heard?

Finally, you need one analytical thinker (maybe more) on your recruitment team. Many of us are familiar with open-minded business approaches like ‘brainstorming;’ however, some scientists suggested there should be at least one analytic thinker on the team. The Tepper School of Business researched that a team with at least one analytical thinker performed better in executing a given task than those without. Focusing more on small details in a process aroused creative conflict amongst teams with both ‘big picture’ and analytical thinkers.

If you are running a search firm and want to put a recruitment team together for a given task or even running your own firm with a small number of consultants and researchers, it isn’t necessarily a good idea to select only those who seem to have the same qualities as your own in terms of skill sets, experience, attitude or characteristics, etc. Diversify your choices to bring a broad spectrum of different thinkers to create better performance and provide opportunities for everyone to participate. Have them get involved to make contributions with well-deserved benefits. This will build a better performing recruitment team or firm of your own.

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Changing Times Demand New Approaches: Part I

by Veronica Blatt

Ramer Training 2Mike Ramer, CPC, CSP, is a highly-rated recruiting industry trainer, known for his innovative techniques and interactive, hands-on style. He has 20+ years in recruiting and managing his firm, Ramer Search Consultants (www.RamerGroup.com), in the New York/New Jersey area. He has trained 2,500+ recruiting professionals at 60+ industry events and conferences including NAPS, ASA, Fordyce and IPA. Mike will be a featured speaker at NPA’s Global Conference in New Orleans, March 6-8, 2014.

A few weeks ago I moderated a panel for a recruiting/networking event. This was a national quality panel with three seasoned recruiting professionals: A retained search consultant, a contingency firm owner and a corporate recruiter. There was excellent back and forth about the current job market and what candidates should do today to get interviews and job offers. Read the rest of this entry »


Executive Recruiters Optimistic About Long-Term Hiring

by Veronica Blatt

image of world flags representing how to make international placementsAccording to the latest edition of the Boyden Executive Outlook, companies are ready to hire. The improved outlook is due to better economic stability in developed markets along with increasing competition across multiple industries globally. Among the findings, grouped by sector, I found the following points particularly interesting:

Energy

There is a VERY limited candidate pool in the US for clients in the oil production arena. With Baby Boomers retiring in large numbers, there is a considerable lack of experienced managers to fill the pipeline. Leadership demands across Europe, the Middle East and Africa have remained strong as well.

Industrial

With the conclusion of the recent elections in Australia, hiring strengthened almost immediately and looks to improve even more throughout the fourth quarter. European companies are investing in regional development throughout Singapore and Southeast Asia. Executive recruiters can expect strong demand for CFOs, supply chain, business development, and sales professionals. Hiring is vigorous in India as well, particularly in manufacturing, mining and construction, finance, insurance, and real estate.

Healthcare

Growth in Central and Eastern Europe is outpacing Western Europe, particularly for experienced sales, marketing, and regulatory professionals. In the US, growth remains strong in both the biotechnology and pharmaceutical markets. Executive recruiters in the UK note that the healthcare sector is beginning to see room for expansion, particularly in the private sector.

Consumer/Retail

Growth projections are huge for e-commerce and mobile businesses and will continue into 2014. There is an emerging trend for technology and marketing roles to become intertwined; executive recruiters would do well to cultivate a pipeline of talent in this area. Expansion from South Africa into Africa will require professionals with deep understanding of the vastly diverse consumer base throughout Africa. High-level supply chain, manufacturing, and operations skills are also in demand. In Latin America, there is increased demand for chief operating officers, country managers, and regional VPs. China has seen a recent increase in senior-level roles in both the consumer goods and retail sectors.

Financial Services

Most of the financial services industry is forecasting growth into 2014 as companies seek to hire compliance, regulatory, and risk professionals. Salary increases in some areas have risen 35-40% recently as a direct result of the “talent war” in this space. A new free trade zone in Shanghai is expected to impact the financial services sector as well as the broader economy. Regional banks in the Middle East report plans to strengthen their senior management teams.

Human Resources

CEOs across all industry sectors are looking for experienced and highly strategic HR leaders to help transition large companies into flexible global businesses. HR professionals with global experience are particularly in demand to help manage the huge workforce changes that are predicted. Executive recruiters should be on the lookout for HR leaders who can help implement enterprise-wide technology shifts.

Technology

Technology is no longer just a cost-saving tool; it’s also a way to create a competitive market edge. IT professionals with strong ‘soft’ skills are becoming highly-sought, and are difficult to find. Enterprise sales is a strong sector in Singapore. Executive recruiters in Central and Eastern Europe should see an uptick in hiring of senior supply chain and logistics professionals among distribution companies.

The optimism that executive recruiters shared in the Boyden report aligns closely with a business barometer survey that NPA recently conducted among member firms. More than 86% of NPA members expect improved business conditions over the next 180 days. Is your recruitment firm ready to take advantage of the coming hiring boom?

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Increasing Sales in an International Recruitment Agency

by Dave Nerz

trend-lineThe June 2013 Staffing Industry Review survey asked what the top priorities were in staffing firms. The top 3 were:

  • 53%  – Grow Recruitment Revenue
  • 40%  – Expand/Diversify Clients
  • 35%  – Grow Recruitment Market Share

Since it seems to be all about sales, let’s take a look at how buyers became aware of suppliers. When buyers were asked how they typically heard about new suppliers/recruitment agencies, the survey showed that 74% of all introductions were a result of referrals. If you do not have a referral plan in place, evidence says that having a plan would help your international recruitment agency grow.

The second most common way buyers learned of new recruitment agencies was more surprising to me. Hold on, because your sales and marketing team may not like the results of this one. The “cold call” was cited by 63% of all buyers! The cold call…a salesperson called or dropped by. Today’s marketers and sales leaders may not see cold calling as a viable strategy. We all dream of “inbound marketing campaigns” that drive buyers to our door. Guess what? The evidence shows that the cold call still works.

The complete list looked like this:

  1. Referral – 74%
  2. Cold call – 63%
  3. Conference – 44%
  4. Published List – 27%
  5. Through VMS – 25%
  6. Internet Search – 24%
  7. Email Ad/Newsletter – 20%

What is working for your recruitment business? If you run an international recruitment agency, I would like to hear your experience. Do the results detailed here match what happens in your international recruitment agency?

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Recruiting Resources: 5 Great Sites for Job Seekers

by Veronica Blatt

image of woman viewing recruiting resources on a laptopToday’s post offers a collection of recruiting resources, in no particular order, that you can share with job seekers via your website or social media channels.

Monster Career Advice Blog – In addition to accessing Monster’s job board, this blog offers tons of career advice for job seekers. I particularly like the section on interview questions and preparation. Read the rest of this entry »


6 Steps to Social Media Recruitment Success (Steps 1 and 2)

by Veronica Blatt

social media for recruitersToday’s installment is courtesy of guest blogger Mariah Gillespie. Mariah is the founder of Social Media Superstar and worked for 2 years as Social Media Manager of JXT Consulting, an agency specializing in online marketing strategies for recruiters (Sydney, Australia). Mariah has helped some of the largest recruitment companies in Australia utilize social media platforms in the recruitment space (Chandler Macleod, Adecco, Drake) and has spoken at dozens of conferences on social media recruitment. Contact her at mariah@socialmediasuperstar.net.  

Hashtags, check-ins, tagging and tweeting. Social media recruitment can be daunting for those unfamiliar with the dozens of social media platforms, industry jargon, and digital trends – not to mention the ever-changing rules and regulations of networks such as Facebook. It’s 2013, and by now most recruiters have established or at least poked their head inside the world of social media.

Let’s pause for a moment to acknowledge a particular word I used in that last sentence. Most recruiters have begun to use social media. Yes, I’m onto you, recruiter who has been avoiding eye contact with hashtags and quickly scrolling through Facebook page updates in your newsfeed. Have no fear; your secret is safe with me, and I’m here to help! Read the rest of this entry »


5 Reasons You Should Use Video Interviews

by Veronica Blatt

image of recruiter conducting a video interviewI’ll admit I’ve been skeptical about the use of video interviews. Webcam technology isn’t always reliable and services like Skype have their limitations as well. One thing I hadn’t considered though, is the use of pre-recorded video “interviews” as an alternative to phone screening. I recently listened to a webinar on this topic, and I’ve changed my way of thinking.

Here are 5 reasons every recruiter should be using pre-recorded video interviews:

Save time.  With a pre-recorded option, you’ll record a single outbound video message that is sent to all candidates. Some reports indicate that recruiters can conduct up to ten video interviews in the same time as a single phone screen.

Level the playing field. By using video technology, you’ll ensure that all candidates are asked the same questions, in the same way. Pre-recorded video interviews can make the process much more objective based on how each person answers a question. You’ll have better data based on answers as opposed to instinct or a personal connection with the candidate.

Eliminate scheduling nightmares. Candidates record their answers on their own time and return them to you. No more phone tag, no more scheduling phone screens at night or on the weekend. No more candidates using up sick time or vacation time.

Better collaboration. Video responses can be shared all at once with the entire hiring team. Since everyone has the benefit of the same objective data (the video interviews), you’ll get better feedback from other stakeholders.

Weed out candidates who are “shopping.” Casual candidates who are aren’t seriously looking for a career opportunity won’t respond. This means you won’t waste time talking to those candidates, or worse, present them to your client.

Are you using pre-recorded video interviews in your recruiting firm? Why or why not?

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Recruitment Yoga

by Veronica Blatt

image of woman in yoga poseToday’s post is from Nerissa Reyes from AVANTI People Partnership International in Manila, Philippines. Nerissa is currently serving as secretary/treasurer of NPA’s board of directors and was previously a regional director for the recruitment network. She lives and works across several countries including Jakarta, Sydney and Manila. 

AVANTI People Partnership provides executive search and staffing for various multinational companies across functions. In the fast-growing “business process outsourcing” arena, AVANTI provides cross-border recruitment solutions on a global scale.

Recruitment can be a highly stressful business! I have been in the recruitment industry for 18 years now; I used to have severe back pain due to work pressure. The doctors have done surgery to ease the back pain; it was to no avail until I discovered the POWER OF YOGA…I would like to share my remedy for stress management.

These are the daily applications of yoga practice in dealing with recruitment challenges:

  • Yoga creates FOCUS

Yoga teaches us to stay focused, keeps us balanced and centered. There are so many activities that need our attention daily; it is never-ending. But how do we prioritize? Yoga helps us work on the balancing act between business and personal matters.

In the recruitment business, we can work 24×7, especially with the global nature of business. Often, personal life suffers while trying to succeed in our business. When we practice regular yoga poses, we learn to balance and focus the body, mind and soul.

  • Yoga breathing clears the MIND

Yoga breathing releases stress; it is liberating and relaxing since it emanates from the core of our physical body.

When faced with operations problems in the office, take a deep breath to release tension; the solution may come more easily. When working with clients who are unreasonable, don’t lose control; breathe deeply then continue with the negotiation.

  • Yoga meditation is LISTENING

Yoga teaches us to stay calm and listen to the environment. Just keep still and soak in the present moment; the universe will flow through you and work itself out without pushing too hard.

Listen well to what the client is telling you and understand what will work for their culture before you react. Find out how you can help them. What is the candidate really telling you? What does he really want to do with his career? Listen and really understand his needs to determine if the role is right for him.

  • Yoga teaches ACCEPTANCE

We learn to accept things that we cannot change. There is a master plan of the universe. What was previously perceived as a hopeless situation, seemed inconsequential and quite manageable in the greater scheme of things.

I have worked so hard on this account, why can’t I make a placement? It may not happen right NOW but in time. That same client eventually may hire several candidates in their own time; be patient enough to keep working on the account.

Following yoga practice, our recruitment activity is transformed from “just” a business, to a way of sharing life’s blessings. There are no short-cuts to developing long-term relationships with clients/candidates. We have to recognize that we are in a complicated world. Keep your FOCUS and continue to expand your niche in the global world, transcending cultures.

Namaste!

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UK Job Seekers and Employers Say Interview Process Has Lengthened [INFOGRAPHIC]

by Veronica Blatt

According to data released by Randstad, both job seekers and employers in the UK say the job interview process has lengthened since 2008.

Over the past five years, survey respondents indicated: Read the rest of this entry »


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