Changing Times Demand New Approaches: Part III

by Veronica Blatt

image of recruiting trainer Mike RamerMike Ramer, CPC, CSP, is a highly-rated recruiting industry trainer, known for his innovative techniques and interactive, hands-on style. He has 20+ years in recruiting and managing his firm, Ramer Search Consultants (www.RamerGroup.com), in the New York/New Jersey area. He has trained 2,500+ recruiting professionals at 60+ industry events and conferences including NAPS, ASA, Fordyce and IPA. Mike will be a featured speaker at NPA’s Global Conference in New Orleans, March 6-8, 2014.

In Part I and Part II of this post, I wrote about the risks of contingency recruiting and gaining exclusivity from clients and candidates.

Successful recruiters know that gaining exclusivity and making placements starts with building credibility and trust with companies and candidates. After a first contact/conversation, people might look you up online. If a prospective client or candidate googles your name, what are they going to find out? Here’s the good news: You can manage what people see about you online. Read the rest of this entry »


Mobile Recruiter Websites

by Dave Nerz

image of man using mobile recruiter websitesNPA is a global recruitment network. We frequently survey our members for insight into the recruitment business from a practical perspective. This month we asked our member firms about their preparations and actions regarding mobile recruiter websites. The results reported by those responding to our survey of 400 member locations:

  • 37% currently have a mobile-compatible web presence
  • 50% of those that do not have mobile-compatible sites will have that addressed within about 12 months
  • That means in 2 years, about 30% of recruitment sites will still not be mobile-compatible

Things to note: Since NPA is a recruitment network, some members do not seek direct relationships with candidates. They have other member firms working the “candidate side” of recruiting on their behalf. Still others are what NPA calls pure “exporters” and of that collection of members, some do true “headhunting” and do not look for candidates to find them.

So, for your recruitment business, does it make a difference if your focus is on candidates versus clients? Does your audience make a difference in your approach to “mobilize” or not?

Here are some facts that point strongly toward a need to engage candidates with mobile recruiting:

Do employers want to have a mobile connection to you as a recruiter also? Do they search for new recruitment relationship via mobile services too?

Image courtesy of adamr at FreeDigitalPhotos.net

image of explore membership button


Top 5 Recruiter Blog Posts of 2013

by Veronica Blatt

fireworksNPA’s Independent Recruiter blog is going on hiatus until early January. Best wishes to all of our readers for the holiday season as well as a happy, healthy, and prosperous 2014!

In case you missed any of these, here are our five most popular recruiter blog posts of 2013:

5 Reasons Independent Recruiters Don’t Return Candidates’ Calls
Candidates are often surprised to find out that recruiters don’t work for them; recruiters work for clients. This post outlines 4 other reasons why you may not have heard back from recruiters. Read the rest of this entry »


Developing a simple marketing plan

by Veronica Blatt

Mel-Kettle-PhotoMel Kettle is a communications and social media consultant, speaker, blogger, educator, coach, bookworm, obsessive foodie and eatie, and a budding photographer. She blogs on marketing and social media at www.melkettle.com.au. Mel is passionate about working with organisations to show them how to communicate effectively so they can develop communities, share their stories and raise awareness. She particularly enjoys working with people who want to make a difference to other people’s lives. In her spare time Mel writes a food blog, The cook’s notebook.

Marketing can seem overwhelming to many business owners, but it’s actually not that hard.

Only undertaking marketing activities when business is slow catches out many small business owners. It is crucial that your marketing is regular and consistent through the good times and the bad – this way you won’t be caught out during slower times. Read the rest of this entry »


Recruiting Budgets and Hot Chocolate

by Veronica Blatt

image of hot cocoaToday’s installment was submitted by Jeff McGraw of The Callos Companies in Pittsburgh, Pennsylvania. Jeff serves as the chair-elect of NPA’s Board of Directors, and has been a member of the network since 1994. The Callos Companies provides a broad range of human resource services including recruiting & search, temporary staffing, and PEO services.

Hot chocolate or hot cocoa, whatever name you give it, is a heated beverage of melted chocolate, milk and sugar. A rich and creamy drink fit for gods, warriors and kings. A drink that was first introduced by the Mayas over 2,000 years ago. Hot cocoa was an essential part of the Aztec culture and was used medicinally to treat stomach ailments. Today, hot chocolate is consumed throughout the world and enjoyed by the young and the old…except in my office! Read the rest of this entry »


Changing Times Demand New Approaches: Part II

by Veronica Blatt

image of recruiting trainer Mike RamerMike Ramer, CPC, CSP, is a highly-rated recruiting industry trainer, known for his innovative techniques and interactive, hands-on style. He has 20+ years in recruiting and managing his firm, Ramer Search Consultants (www.RamerGroup.com), in the New York/New Jersey area. He has trained 2,500+ recruiting professionals at 60+ industry events and conferences including NAPS, ASA, Fordyce and IPA. Mike will be a featured speaker at NPA’s Global Conference in New Orleans, March 6-8, 2014.

In Part I of this post I asked:  “How can recruiters manage risks today and make more placements?” My answer was: “Control what you can control. If you don’t like the risks, then move on.” Read the rest of this entry »


Recruiting Resources: How Lowball Offers Hurt Your Clients

by Veronica Blatt

frustrated-womanI’ve written before about how lowball offers (among other things) can contribute to turndowns and what agency recruiters can do about it. I continue to be amazed by the stories I hear from NPA members about their clients who make below-market offers in today’s candidate-short recruiting environment. Today, I read another great blog about how lowball offers are harmful to clients in the long run. If you are in need of some recruiting resources to help educate your clients on why it’s a bad idea to make below-market offers, keep reading: Read the rest of this entry »


Recruiting Scripts for Cold-Calling Candidates

by Dave Nerz

businesswoman with headsetI have been reading the blogs and content on LinkedIn regarding recruiting scripts for cold-calling candidates. Sometime we can complicate the most simple things. You can and should create your own recruiting scripts, based on what is most comfortable for you. Here are some basics to consider:

  • Open the call by saying who you are and what you do…your SPECIALTY RECRUITING NICHE. You need to have a specialty that aligns with the candidate’s background. If you do not, the call may not produce value for the cold-called candidate. And why would a candidate invest time in you if they get nothing in return?
  • Explain to the candidate how you can provide value to them as an expert in the specialty area. Here are a few examples:
    • Act as a BENCHMARKING tool for them on career progression, salary, etc.
    • COACH them on career moves that might be suitable.
    • Act as a source of NEWS on what is happening with people and companies in the industry.
    • Offer VISIBLITY TO CAREER OPPORTUNITIES in their area of interest
    • Ask if they are interested and if the timing is good to discuss any of the areas you have positioned.
    • Determine a best way to stay in contact for future OPPORTUNIITIES or UPDATES. Look for a way to develop an ongoing relationship.

Anyone can create sample recruiting scripts for you, but it is better if you create your own. You need to think it through as the cold-called candidate. What would make you invest 5 minutes with someone you have never talked with? The value needs to be clear and obvious. To minimize pressure, be sure to offer options. Most candidates do not want to talk to you when they are sitting in their work stations. Don’t forget to confirm a best way to stay in touch for the future. Cold-calling is the toughest way to start a relationship.

Any tips from you as to what is working when cold-calling candidates?

Image courtesy of Ambro at FreeDigitalPhotos.net

Split Fee Placement Agreement


6 Steps to Social Media Recruitment Success (Steps 3 and 4)

by Veronica Blatt

social media for recruitersToday’s installment is courtesy of guest blogger Mariah Gillespie. Mariah is the founder of Social Media Superstar and worked for 2 years as Social Media Manager of JXT Consulting, an agency specializing in online marketing strategies for recruiters (Sydney, Australia). Mariah has helped some of the largest recruitment companies in Australia utilize social media platforms in the recruitment space (Chandler Macleod, Adecco, Drake) and has spoken at dozens of conferences on social media recruitment. Contact her at mariah@socialmediasuperstar.net.  

I’m back with the next installment of my 6 Steps to Social Media Recruitment Success, Parts 3 and 4. Click here to catch up if you missed Steps 1 and 2.

Step 1: Identify Your Objectives and Tactics for Achieving Your Objectives Read the rest of this entry »


The Evolving Landscape of Executive Search

by Dave Nerz

Flags of the WorldAs an executive search network, we try to stay current with what is changing in the global recruitment profession. During a recent research project, I came across an informative white paper by a group called ScoutRock (www.scoutrock.com). The title of the white paper is Changes in the Executive Search Industry.

One of several observations and projections this white paper identifies is a clear direction toward a greater focus on international experience, global labor mobility, global talent management, virtual global teams and cross-border business practices.

Here are some interesting numbers collected and discussed in the ScoutRock paper:

  • 75% of senior executives expect to grow or enter international markets in the next 10 years.
  • 54% expect management to be more international by the end of the decade.
  • 92% of SHRM respondents expect to contend with global labor mobility issues.
  • 85% forecast an increase in virtual global teams.

The impact of these trends and directions on the global recruitment profession is complicated. For larger, multinationals and Fortune 500 businesses, this means an increasing focus and dependence on internal global recruiters. Search assignments that may have gone to independent global recruiters may move in-house to best manage expectations and outcomes for large organizations with many global recruitment needs and a constant supply of position openings. Social networks and social recruiting have increased the ability for companies to build employment brands and a talent pipeline to match their needs. For smaller organizations and infrequent players in the global recruitment space, there will be perhaps a trend toward the use of boutique and niche firms either directly or through a search network relationship.

The quantity of executive searches engaging independent recruiters may decrease and those assignments reaching the independents will be complex and difficult. Employers will place value on things like:

  • A global network of partners offering localized expertise
  • Decreased cycle times
  • Rapid access to global talent pools

The ScoutRock white paper is a good and interesting read for any recruiter working in a global recruitment space. A summary statement quoting from the paper:

“…to be successful, firms must develop capabilities and cultures of shared mindset, talent, collaboration, speed, accountability, learning, and leadership…”

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