Leveraging Social Media to Build Executive Presence

by Veronica Blatt

Today’s guest blogger is Fernando Ortiz-Barbachano of Barbachano International in San Diego, California (USA). Barbachano International is the premier executive search and leadership advisory firm in the Americas with a focus on diversity and multicultural target markets. The firm is a longtime NPAworldwide member, having joined in 2007. He shares some tips below regarding building executive presence.

When you have executive presence, you exude poise and confidence. People respect you as a leader and expect you to take charge. This presence doesn’t just happen, however. Building executive presence is a deliberate act that elevates your influence and personal branding. As you work to manage and build your executive presence, one key tool you can leverage is social media. Read the rest of this entry »


Social Media for Recruiters Q&A

by Liz Carey

We recently held a topical call where NPAworldwide members and staff gave tips and answered questions on social media best practices for recruiters, such as when and why to use Twitter, what venues are best for finding passive candidates, the effectiveness of video communication, recruiter tools, and more. Here are some of the questions and answers from that discussion: Read the rest of this entry »