If you’re in charge of your business website, have you noticed a decrease in site visits? We have. Chatting with our development team, I learned we are not alone. Other sites, including Wikipedia and Microsoft, are also seeing huge dropoffs in site visitors – and they are major players. What’s behind this radical shift in behavior? If you said AI, you’re on the right track. It’s Generative Engine Optimization, GEO. Most of us have spent time learning about Search Engine Optimization (SEO), but the new piece of the puzzle—GEO—is just as important. Knowing the difference, and using both effectively, is how you hold onto your audience and keep your business growing.

What’s the difference between SEO and GEO, and why should you—someone running a recruitment firm—care about it? Read the rest of this entry »

As an independent executive recruiter, email is likely a crucial part of your communication strategy. It allows you to connect with potential candidates and clients in a timely and efficient manner. However, simply sending out emails does not guarantee success. In fact, if your emails are not reaching their intended recipients, all of your efforts could go to waste. This is where analyzing and optimizing email deliverability becomes essential for the success of independent executive recruiters.

By understanding and improving this aspect of your email strategy, you can increase the chances of your messages being received and read by the right people. In this blog post, we will discuss the importance of analyzing and optimizing email deliverability, and provide helpful tips and resources for independent executive recruiters. Read the rest of this entry »

Today’s guest blogger is Andrew Rothman, web site manager and project specialist for PCRecruiter, the ATS/CRM hybrid selected by thousands of independent and agency recruiters around the world. PCRecruiter has been an NPAworldwide partner for over a decade. This article reviews the changes recently made by Google to email rules regarding authentication and subscriptions, with a focus on how they might affect the way recruiters handle and scale their email marketing and communications plans.

Back in October, Google announced changes to their email handling policies designed to combat spam. These new changes will be fully in place by February 2024. Yahoo/AOL has announced similar email rules and others will likely follow suit. While the changes should mostly have a positive effect — reducing the amount of junk and scams that get to inboxes — they could have a negative effect on your recruiting process if you rely heavily on cold email or aren’t using properly configured outgoing email systems. Read the rest of this entry »

Our guest blogger, Recruiters Websites, helps recruiters employ proven digital marketing strategies to get noticed, build your brand and drive more business. Web design. Digital marketing. Marketing technology. Yup, we do that too! As former executive recruiters, we understand the unique challenges recruiters face, and just like our parent company Haley Marketing, our services are designed to be fast, easy, and affordable … plus completely tailored to the unique needs of the recruiting industry.

Whether you need support for staffing, recruiting, or all the above, you won’t find better partners than Haley Marketing and Recruiters Websites. Contact us today to discover how our press release services can help you make headlines in the dynamic recruitment industry.

In today’s fast-paced digital landscape, standing out from the crowd is crucial. Enter the mighty press release, a game-changing tool that can boost your firm’s visibility and reputation. Discover the ten irresistible reasons why recruiters should embrace press releases, each one unlocking a unique opportunity to promote your brand and captivate potential clients and candidates. Read the rest of this entry »

Happy New Year! I hope you’ve enjoyed some downtime over the holidays and have come back to your recruitment desk recharged and ready to dive headfirst into 2023. If your motivation is lacking, or you’re struggling with some areas of focus, here are a few ideas to consider:

Revisit Your Website

When is the last time you took a critical look at your website? If it’s more than 3 years ago, it’s time to dig in now. How is your SEO working? Are you effectively using your website as a source of leads? How about blogging to build your email list? More crucially, do you know if your website is accessible to visitors with disabilities? The US Department of Justice recently affirmed that websites are “places of public accommodation” and therefore must comply with the requirements of the Americans with Disabilities Act. Anti-discrimination laws abound in other countries as well. Devote some of your recruitment desk activities to reviewing and correcting website issues to avoid legal action. Read the rest of this entry »