Is Jasper or ChatGPT Better for Recruitment Marketing?

by Veronica Blatt

stylized image of a chatbot to compare jasper and chatgptChatGPT has exploded onto the AI scene in recent weeks, leaving many recruiters wondering how, and if, they should be using this tool for recruitment marketing. I’ve been using an AI tool called Jasper for about 2 years and think it’s a really smart choice for recruiters. Both platforms use natural language processing to perform a variety of tasks and employ OpenAI, and both platforms are able to perform some of the same types of tasks. Here are a few things I have learned: Read the rest of this entry »

Kick-Start Your Recruitment Desk in 2023!

by Veronica Blatt

Happy New Year! I hope you’ve enjoyed some downtime over the holidays and have come back to your recruitment desk recharged and ready to dive headfirst into 2023. If your motivation is lacking, or you’re struggling with some areas of focus, here are a few ideas to consider:

Revisit Your Website

When is the last time you took a critical look at your website? If it’s more than 3 years ago, it’s time to dig in now. How is your SEO working? Are you effectively using your website as a source of leads? How about blogging to build your email list? More crucially, do you know if your website is accessible to visitors with disabilities? The US Department of Justice recently affirmed that websites are “places of public accommodation” and therefore must comply with the requirements of the Americans with Disabilities Act. Anti-discrimination laws abound in other countries as well. Devote some of your recruitment desk activities to reviewing and correcting website issues to avoid legal action. Read the rest of this entry »

Why you need Low-Code and No-Code for Recruitment Websites

by Veronica Blatt

Today’s guest blogger is Nicole Clarke. She is the co-founder of SHAZAMME, which builds and seamlessly integrates cutting edge recruitment, staffing & career websites. SHAZAMME’S marketing technology makes it easy for users to edit, manage, customize and grow their brand online.

There is a revolution in recruitment and staffing website design that is making it so simple and fast to build beautiful, integrated, SEO-optimized, highly functional and secure recruitment websites with no need for coding knowledge. It is driving innovation across the www every day for recruitment agencies who depend on their websites to drive candidate and client attraction. Read on and explore how the low-code and no-code movement is shaping modern recruitment website building for amplified success online. Read the rest of this entry »

Building Your Recruitment Brand Online

by Veronica Blatt

I’m A Solo Recruiter. Why Do I Need A Personal Brand?

by Veronica Blatt

Today’s guest blogger is Alistair Neal, VP of Americas at, a marketing and business development platform built for staffing agencies.  Paiger has an amazing partnership with NPAworldwide, and helps multiple recruiting teams build their brands to drive inbound leads and candidates. In this blog post, Alistair discusses how a personal brand separates a solo recruiter from the competition.

You’ve got a good client base. Your candidates know you well. You have relationships with a number of job boards, and your LinkedIn profile is up to date. You’re accessible, you answer all your emails and phone calls. You can take a brief from a client and find them the perfect candidate in a short space of time. As far as recruitment goes, you’ve got every box ticked. Right? Read the rest of this entry »

Marketing Needs for a New Recruitment Business

by Veronica Blatt

If you’re looking to start a new recruitment business, there are some marketing needs that you really can’t skip in the early planning stages.

Business Name

Arguably one of the most important details for any new recruitment business, you’ll want to spend time developing a good name. If you think you might want to sell your business in the future, you should avoid naming it after yourself. Potential buyers will be coached not to pay for “goodwill” such as the brand name, especially if you leave the business when you sell it. You may also want to avoid cute, gimmick-y names and spellings. Think about how your name might work with a logo. It’s a good idea to have a couple of viable options in case one is not available. Ask others for feedback. Read the rest of this entry »

3 Things Recruitment Agencies Should Do to Build Their Recruiters’ Personal Brands

by Veronica Blatt

Today’s guest blogger is Cameron McClennon. He is an account executive for Paiger, an award-winning marketing tool for recruitment agencies that helps users identify, research, and nurture potential clients and candidates.

The list of things recruitment agencies should be doing to increase sales is almost endless. From recruiter training and networking events to marketing investment and staff incentives. There are countless options for business owners to consider if they’re looking to increase their sales in 2021. Read the rest of this entry »

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