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Recruitment Firm Differentiation: Becoming the Obvious Choice in Your Niche

by Veronica Blatt

group of white eggs and one gold eggThe recruitment industry has never been more competitive. Clients have more options, candidates have more visibility into the market, and technology continues to lower barriers to entry. Yet when buyers need help filling a critical role, they rarely choose the firm that simply shows up in a search result. They choose the firm that already occupies a place in their mind as the expert.

That is the essence of recruitment firm differentiation. It is not about claiming to be the best recruiter in your market. It is about becoming the obvious choice for a specific audience because your expertise, visibility, and reputation consistently reinforce one another. Read the rest of this entry »

9 Tips for Formulating an Inbound Recruitment Strategy

by Veronica Blatt

image of powerful magnet attracting steel ball bearingsToday’s guest blogger is Stormie Haller. She is the Director of Marketing at Tracker, an AI-native CRM and ATS platform serving recruitment agencies worldwide. With over a decade of experience helping staffing agencies and tech companies shape their marketing strategy, she has become a trusted voice on brand, growth, and the human side of technology adoption. In the post below, Stormie shares insights on inbound recruitment as part of your candidate attraction efforts. Tracker is an Endorsed Enterprise Partner of NPAworldwide.

When people are actively looking for jobs, it’s good news for businesses, as they have more qualified candidates to choose from. However, these people are applying for multiple roles, and you have to attract them to your organisation and build relationships with them. This is why more and more companies are focusing their efforts and time on enhancing their inbound recruitment strategies.

Hence the question: “What is inbound recruitment, and how can you launch one?” Continue reading to find out more. Read the rest of this entry »

What Do Recruitment Firms Need to Know About GEO?

by Veronica Blatt

Close-up of two hands holding a cell phone and using ChatGPTIf you’re in charge of your business website, have you noticed a decrease in site visits? We have. Chatting with our development team, I learned we are not alone. Other sites, including Wikipedia and Microsoft, are also seeing huge dropoffs in site visitors – and they are major players. What’s behind this radical shift in behavior? If you said AI, you’re on the right track. It’s Generative Engine Optimization, GEO. Most of us have spent time learning about Search Engine Optimization (SEO), but the new piece of the puzzle—GEO—is just as important. Knowing the difference, and using both effectively, is how you hold onto your audience and keep your business growing.

What’s the difference between SEO and GEO, and why should you—someone running a recruitment firm—care about it? Read the rest of this entry »

Boutique Recruitment Firms and Digital Assets

by Veronica Blatt

I’ve written previously about the concept of digital sharecropping, which means creating content on platforms you don’t own. My favorite way to say it is “building on rented land.” In much the same way that you wouldn’t build a house or plant crops on land that someone else owns, it’s just not a good idea to create content on platforms that other people or entities own. In light of the recent TikTok drama in the US, and all the digital creators who will be impacted if the ban actually goes into effect, I thought it would be worth revisiting this topic. Boutique recruitment firms, particularly start-ups, are often attracted to digital platforms due to their accessbility, ease of use, and low-to-no costs. But there are risks. Here are some examples of building on rented land: Read the rest of this entry »

Optimizing Email Deliverability for Recruiters

by Liz Carey

red mailbox on a wooden postAs an independent executive recruiter, email is likely a crucial part of your communication strategy. It allows you to connect with potential candidates and clients in a timely and efficient manner. However, simply sending out emails does not guarantee success. In fact, if your emails are not reaching their intended recipients, all of your efforts could go to waste. This is where analyzing and optimizing email deliverability becomes essential for the success of independent executive recruiters.

By understanding and improving this aspect of your email strategy, you can increase the chances of your messages being received and read by the right people. In this blog post, we will discuss the importance of analyzing and optimizing email deliverability, and provide helpful tips and resources for independent executive recruiters. Read the rest of this entry »

Google’s New Email Rules: A Primer for Recruiters

by Veronica Blatt

Today’s guest blogger is Andrew Rothman, web site manager and project specialist for PCRecruiter, the ATS/CRM hybrid selected by thousands of independent and agency recruiters around the world. PCRecruiter has been an NPAworldwide partner for over a decade. This article reviews the changes recently made by Google to email rules regarding authentication and subscriptions, with a focus on how they might affect the way recruiters handle and scale their email marketing and communications plans.

Back in October, Google announced changes to their email handling policies designed to combat spam. These new changes will be fully in place by February 2024. Yahoo/AOL has announced similar email rules and others will likely follow suit. While the changes should mostly have a positive effect — reducing the amount of junk and scams that get to inboxes — they could have a negative effect on your recruiting process if you rely heavily on cold email or aren’t using properly configured outgoing email systems. Read the rest of this entry »

When You Haven’t Done Much Marketing, Where Do You Start?

by Veronica Blatt

Today’s guest blogger is Sharon Newey. She is the MD of Superfast Recruitment, a recruitment marketing consultancy that also provides campaigns and content to support recruiters and search companies globally to stand out to clients and candidates and win more business. Since 2008 they have worked with over 300 companies helping them to grow their marketing results. Superfast Recruitment is an NPAworldwide Endorsed Program partner. Read her post below if you want to know where to start with your marketing this year.

In a recent email, we shared a handy marketing checklist to identify your starting point for this year, which I know many of you found useful.

Logically, the next question is, where should I start considering my gaps?

Today’s post will answer that question for you and is especially relevant if you haven’t done much marketing before. Read the rest of this entry »

Capturing the Spotlight: 10 Compelling Reasons to Write a Press Release for Your Recruiting Firm

by Veronica Blatt

Our guest blogger, Recruiters Websites, helps recruiters employ proven digital marketing strategies to get noticed, build your brand and drive more business. Web design. Digital marketing. Marketing technology. Yup, we do that too! As former executive recruiters, we understand the unique challenges recruiters face, and just like our parent company Haley Marketing, our services are designed to be fast, easy, and affordable … plus completely tailored to the unique needs of the recruiting industry.

Whether you need support for staffing, recruiting, or all the above, you won’t find better partners than Haley Marketing and Recruiters Websites. Contact us today to discover how our press release services can help you make headlines in the dynamic recruitment industry.

In today’s fast-paced digital landscape, standing out from the crowd is crucial. Enter the mighty press release, a game-changing tool that can boost your firm’s visibility and reputation. Discover the ten irresistible reasons why recruiters should embrace press releases, each one unlocking a unique opportunity to promote your brand and captivate potential clients and candidates. Read the rest of this entry »

Is Jasper or ChatGPT Better for Recruitment Marketing?

by Veronica Blatt

stylized image of a chatbot to compare jasper and chatgptChatGPT has exploded onto the AI scene in recent weeks, leaving many recruiters wondering how, and if, they should be using this tool for recruitment marketing. I’ve been using an AI tool called Jasper for about 2 years and think it’s a really smart choice for recruiters. Both platforms use natural language processing to perform a variety of tasks and employ OpenAI, and both platforms are able to perform some of the same types of tasks. Here are a few things I have learned: Read the rest of this entry »

Kick-Start Your Recruitment Desk in 2023!

by Veronica Blatt

Happy New Year! I hope you’ve enjoyed some downtime over the holidays and have come back to your recruitment desk recharged and ready to dive headfirst into 2023. If your motivation is lacking, or you’re struggling with some areas of focus, here are a few ideas to consider:

Revisit Your Website

When is the last time you took a critical look at your website? If it’s more than 3 years ago, it’s time to dig in now. How is your SEO working? Are you effectively using your website as a source of leads? How about blogging to build your email list? More crucially, do you know if your website is accessible to visitors with disabilities? The US Department of Justice recently affirmed that websites are “places of public accommodation” and therefore must comply with the requirements of the Americans with Disabilities Act. Anti-discrimination laws abound in other countries as well. Devote some of your recruitment desk activities to reviewing and correcting website issues to avoid legal action. Read the rest of this entry »

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