Today’s guest blogger is Andrew Rothman, web site manager and project specialist for PCRecruiter, the ATS/CRM hybrid selected by thousands of independent and agency recruiters around the world. PCRecruiter has been an NPAworldwide partner for over a decade. This article reviews the changes recently made by Google to email rules regarding authentication and subscriptions, with a focus on how they might affect the way recruiters handle and scale their email marketing and communications plans.
Back in October, Google announced changes to their email handling policies designed to combat spam. These new changes will be fully in place by February 2024. Yahoo/AOL has announced similar email rules and others will likely follow suit. While the changes should mostly have a positive effect — reducing the amount of junk and scams that get to inboxes — they could have a negative effect on your recruiting process if you rely heavily on cold email or aren’t using properly configured outgoing email systems. Read the rest of this entry »