I’m A Solo Recruiter. Why Do I Need A Personal Brand?

by Veronica Blatt

Today’s guest blogger is Alistair Neal, VP of Americas at Paiger.co, a marketing and business development platform built for staffing agencies.  Paiger has an amazing partnership with NPAworldwide, and helps multiple recruiting teams build their brands to drive inbound leads and candidates. In this blog post, Alistair discusses how a personal brand separates a solo recruiter from the competition.

You’ve got a good client base. Your candidates know you well. You have relationships with a number of job boards, and your LinkedIn profile is up to date. You’re accessible, you answer all your emails and phone calls. You can take a brief from a client and find them the perfect candidate in a short space of time. As far as recruitment goes, you’ve got every box ticked. Right? Read the rest of this entry »


Marketing Needs for a New Recruitment Business

by Veronica Blatt

If you’re looking to start a new recruitment business, there are some marketing needs that you really can’t skip in the early planning stages.

Business Name

Arguably one of the most important details for any new recruitment business, you’ll want to spend time developing a good name. If you think you might want to sell your business in the future, you should avoid naming it after yourself. Potential buyers will be coached not to pay for “goodwill” such as the brand name, especially if you leave the business when you sell it. You may also want to avoid cute, gimmick-y names and spellings. Think about how your name might work with a logo. It’s a good idea to have a couple of viable options in case one is not available. Ask others for feedback. Read the rest of this entry »


3 Things Recruitment Agencies Should Do to Build Their Recruiters’ Personal Brands

by Veronica Blatt

Today’s guest blogger is Cameron McClennon. He is an account executive for Paiger, an award-winning marketing tool for recruitment agencies that helps users identify, research, and nurture potential clients and candidates.

The list of things recruitment agencies should be doing to increase sales is almost endless. From recruiter training and networking events to marketing investment and staff incentives. There are countless options for business owners to consider if they’re looking to increase their sales in 2021. Read the rest of this entry »