Google’s New Email Rules: A Primer for Recruiters

by Veronica Blatt

Today’s guest blogger is Andrew Rothman, web site manager and project specialist for PCRecruiter, the ATS/CRM hybrid selected by thousands of independent and agency recruiters around the world. PCRecruiter has been an NPAworldwide partner for over a decade. This article reviews the changes recently made by Google to email rules regarding authentication and subscriptions, with a focus on how they might affect the way recruiters handle and scale their email marketing and communications plans.

Back in October, Google announced changes to their email handling policies designed to combat spam. These new changes will be fully in place by February 2024. Yahoo/AOL has announced similar email rules and others will likely follow suit. While the changes should mostly have a positive effect — reducing the amount of junk and scams that get to inboxes — they could have a negative effect on your recruiting process if you rely heavily on cold email or aren’t using properly configured outgoing email systems. Read the rest of this entry »

When You Haven’t Done Much Marketing, Where Do You Start?

by Veronica Blatt

Today’s guest blogger is Sharon Newey. She is the MD of Superfast Recruitment, a recruitment marketing consultancy that also provides campaigns and content to support recruiters and search companies globally to stand out to clients and candidates and win more business. Since 2008 they have worked with over 300 companies helping them to grow their marketing results. Superfast Recruitment is an NPAworldwide Endorsed Program partner. Read her post below if you want to know where to start with your marketing this year.

In a recent email, we shared a handy marketing checklist to identify your starting point for this year, which I know many of you found useful.

Logically, the next question is, where should I start considering my gaps?

Today’s post will answer that question for you and is especially relevant if you haven’t done much marketing before. Read the rest of this entry »

Capturing the Spotlight: 10 Compelling Reasons to Write a Press Release for Your Recruiting Firm

by Veronica Blatt

Our guest blogger, Recruiters Websites, helps recruiters employ proven digital marketing strategies to get noticed, build your brand and drive more business. Web design. Digital marketing. Marketing technology. Yup, we do that too! As former executive recruiters, we understand the unique challenges recruiters face, and just like our parent company Haley Marketing, our services are designed to be fast, easy, and affordable … plus completely tailored to the unique needs of the recruiting industry.

Whether you need support for staffing, recruiting, or all the above, you won’t find better partners than Haley Marketing and Recruiters Websites. Contact us today to discover how our press release services can help you make headlines in the dynamic recruitment industry.

In today’s fast-paced digital landscape, standing out from the crowd is crucial. Enter the mighty press release, a game-changing tool that can boost your firm’s visibility and reputation. Discover the ten irresistible reasons why recruiters should embrace press releases, each one unlocking a unique opportunity to promote your brand and captivate potential clients and candidates. Read the rest of this entry »

Is Jasper or ChatGPT Better for Recruitment Marketing?

by Veronica Blatt

stylized image of a chatbot to compare jasper and chatgptChatGPT has exploded onto the AI scene in recent weeks, leaving many recruiters wondering how, and if, they should be using this tool for recruitment marketing. I’ve been using an AI tool called Jasper for about 2 years and think it’s a really smart choice for recruiters. Both platforms use natural language processing to perform a variety of tasks and employ OpenAI, and both platforms are able to perform some of the same types of tasks. Here are a few things I have learned: Read the rest of this entry »

Kick-Start Your Recruitment Desk in 2023!

by Veronica Blatt

Happy New Year! I hope you’ve enjoyed some downtime over the holidays and have come back to your recruitment desk recharged and ready to dive headfirst into 2023. If your motivation is lacking, or you’re struggling with some areas of focus, here are a few ideas to consider:

Revisit Your Website

When is the last time you took a critical look at your website? If it’s more than 3 years ago, it’s time to dig in now. How is your SEO working? Are you effectively using your website as a source of leads? How about blogging to build your email list? More crucially, do you know if your website is accessible to visitors with disabilities? The US Department of Justice recently affirmed that websites are “places of public accommodation” and therefore must comply with the requirements of the Americans with Disabilities Act. Anti-discrimination laws abound in other countries as well. Devote some of your recruitment desk activities to reviewing and correcting website issues to avoid legal action. Read the rest of this entry »

Why you need Low-Code and No-Code for Recruitment Websites

by Veronica Blatt

Today’s guest blogger is Nicole Clarke. She is the co-founder of SHAZAMME, which builds and seamlessly integrates cutting edge recruitment, staffing & career websites. SHAZAMME’S marketing technology makes it easy for users to edit, manage, customize and grow their brand online.

There is a revolution in recruitment and staffing website design that is making it so simple and fast to build beautiful, integrated, SEO-optimized, highly functional and secure recruitment websites with no need for coding knowledge. It is driving innovation across the www every day for recruitment agencies who depend on their websites to drive candidate and client attraction. Read on and explore how the low-code and no-code movement is shaping modern recruitment website building for amplified success online. Read the rest of this entry »

Building Your Recruitment Brand Online

by Veronica Blatt

I’m A Solo Recruiter. Why Do I Need A Personal Brand?

by Veronica Blatt

Today’s guest blogger is Alistair Neal, VP of Americas at, a marketing and business development platform built for staffing agencies.  Paiger has an amazing partnership with NPAworldwide, and helps multiple recruiting teams build their brands to drive inbound leads and candidates. In this blog post, Alistair discusses how a personal brand separates a solo recruiter from the competition.

You’ve got a good client base. Your candidates know you well. You have relationships with a number of job boards, and your LinkedIn profile is up to date. You’re accessible, you answer all your emails and phone calls. You can take a brief from a client and find them the perfect candidate in a short space of time. As far as recruitment goes, you’ve got every box ticked. Right? Read the rest of this entry »

Marketing Needs for a New Recruitment Business

by Veronica Blatt

If you’re looking to start a new recruitment business, there are some marketing needs that you really can’t skip in the early planning stages.

Business Name

Arguably one of the most important details for any new recruitment business, you’ll want to spend time developing a good name. If you think you might want to sell your business in the future, you should avoid naming it after yourself. Potential buyers will be coached not to pay for “goodwill” such as the brand name, especially if you leave the business when you sell it. You may also want to avoid cute, gimmick-y names and spellings. Think about how your name might work with a logo. It’s a good idea to have a couple of viable options in case one is not available. Ask others for feedback. Read the rest of this entry »

3 Things Recruitment Agencies Should Do to Build Their Recruiters’ Personal Brands

by Veronica Blatt

Today’s guest blogger is Cameron McClennon. He is an account executive for Paiger, an award-winning marketing tool for recruitment agencies that helps users identify, research, and nurture potential clients and candidates.

The list of things recruitment agencies should be doing to increase sales is almost endless. From recruiter training and networking events to marketing investment and staff incentives. There are countless options for business owners to consider if they’re looking to increase their sales in 2021. Read the rest of this entry »

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