I am seeing more and more AI headshots everywhere, and I’ve gotta say … not a fan. At first blush, I get it. There are a lot of good reasons why people opt for these: Read the rest of this entry »
Social Media for Recruiters
What to Do When Candidates Are Ghosting You
by Liz Carey
Unresponsive candidates can be one of the most frustrating challenges for independent recruiters. You’ve crafted the perfect opportunity, matched an ideal profile, and sent what seems to be an airtight outreach message—but no reply. Whether they’re ghosting after an initial conversation or ignoring follow-up emails, unresponsive candidates can disrupt your workflow and leave clients waiting.
The reasons for candidate silence are as diverse as the candidates themselves. They may no longer be interested, overwhelmed by other commitments, or unsure about the role. Whatever the cause, there are solutions. By employing thoughtful strategies, improving communication, and maintaining a proactive approach, you can increase your chances of breaking the silence and keeping things on track. Read the rest of this entry »
Boutique Recruitment Firms and Digital Assets
by Veronica Blatt
I’ve written previously about the concept of digital sharecropping, which means creating content on platforms you don’t own. My favorite way to say it is “building on rented land.” In much the same way that you wouldn’t build a house or plant crops on land that someone else owns, it’s just not a good idea to create content on platforms that other people or entities own. In light of the recent TikTok drama in the US, and all the digital creators who will be impacted if the ban actually goes into effect, I thought it would be worth revisiting this topic. Boutique recruitment firms, particularly start-ups, are often attracted to digital platforms due to their accessbility, ease of use, and low-to-no costs. But there are risks. Here are some examples of building on rented land: Read the rest of this entry »
When You Haven’t Done Much Marketing, Where Do You Start?
by Veronica Blatt
Today’s guest blogger is Sharon Newey. She is the MD of Superfast Recruitment, a recruitment marketing consultancy that also provides campaigns and content to support recruiters and search companies globally to stand out to clients and candidates and win more business. Since 2008 they have worked with over 300 companies helping them to grow their marketing results. Superfast Recruitment is an NPAworldwide Endorsed Program partner. Read her post below if you want to know where to start with your marketing this year.
In a recent email, we shared a handy marketing checklist to identify your starting point for this year, which I know many of you found useful.
Logically, the next question is, where should I start considering my gaps?
Today’s post will answer that question for you and is especially relevant if you haven’t done much marketing before. Read the rest of this entry »
Leveraging Social Media for Recruitment
by Liz Carey
Recruiters cannot deny the significance of social media when it comes to finding the right candidates for their clients. Social media is a platform that can help recruiters identify talented and skilled individuals that may not appear in their traditional search. In addition, social media can help recruiters create a powerful employer brand and deliver a personalized experience to candidates. This blog post will share some interesting tips and tricks for recruiters who want to leverage social media platforms for recruitment and make the best of their social media strategy. Read the rest of this entry »
LinkedIn Account Hacking on the Rise
by Veronica Blatt
If, like most recruiters, you rely heavily on a certain networking platform, you should be aware that there has been a huge increase in LinkedIn account hacking over the past 90 days. A colleague of mine experienced this in the past couple of weeks and it is still not resolved. It started when his Facebook account was hacked, with the hacker actively sending messages to his connections. Unfortunately, this led to the hackers accessing his LinkedIn account and effectively locking him out of it. Reporting it to LinkedIn has been a slog, with no real answers and his case being moved among multiple departments. Unfortunately, this activity is on the rise with some users reportedly even having to pay the hackers a small ransom in order to regain control of their account. And in some cases, this appears to be permanent, leaving a user with no ability to ever regain access to their account, followers, content, etc. Read the rest of this entry »
Is Jasper or ChatGPT Better for Recruitment Marketing?
by Veronica Blatt
ChatGPT has exploded onto the AI scene in recent weeks, leaving many recruiters wondering how, and if, they should be using this tool for recruitment marketing. I’ve been using an AI tool called Jasper for about 2 years and think it’s a really smart choice for recruiters. Both platforms use natural language processing to perform a variety of tasks and employ OpenAI, and both platforms are able to perform some of the same types of tasks. Here are a few things I have learned: Read the rest of this entry »
What Does Business Interruption Insurance Cover?
by Veronica Blatt
Today’s guest blogger is Ed McConnell with HUB International, discussing best practices for organizational resilience. HUB International provides a wide range of business and personal insurance options including liability, health, life, and more.
Whether it’s a hurricane, forest fire, COVID-19 or civil unrest, U.S. businesses have experienced extended periods of interruption the last few years. Business Interruption (BI) insurance is designed to help organizations sustain operations through these interruptions.
But what does business interruption insurance cover? Read the rest of this entry »
Building Your Recruitment Brand Online
by Veronica Blatt
Yesterday I was fortunate to participate in a webinar presented by Nicole Clarke from Shazamme about successfully building a recruitment brand online. Some of the items covered included: Read the rest of this entry »
Lead Generation Tips for Recruiters
by Veronica Blatt
Over the past year, I’ve heard an increasing number of recruiters comment on the need for business development. Not only that, the things they *used* to do to find new clients don’t work as well now. And, business has been good for a number of years, so recruiters haven’t had to keep this skill too sharp. So if you’re finding that it’s tougher to find new clients, here are some lead generation tips for recruiters. Read the rest of this entry »