Social Media for Recruiters

5 Best Practices for Independent Recruiters Using Facebook

by Dave Nerz

facebook logoFacebook, Facebook, Facebook! Even more with a flawed IPO, Facebook is still a topic of conversation and debate. If you are an independent recruiter that thinks Facebook is a fad that will go away soon, my guess is that you are also big into rotary dial phones and typewritten letters. Although the peak of popularity will at some point crest, it seems that Facebook will be with us for the foreseeable future. So as an independent recruiter, perhaps with the aspiration of becoming a global recruiter, how are you using Facebook in your recruitment process?

  1. Add Valuable Content
    • Post quality content that job seekers would find useful or relevant
    • Make sure your posts for your recruiting organization include a visual
    • Consider video where appropriate
  2. Systemize Your Use of Facebook
    • Connect to other software applications to auto feed birthdays or milestone events
    • Make it a routine so that it gets done on the same day every week
    • If you use integration with Outlook, it will show you who is on Facebook
  3. Promote Your Facebook Presence
    • Promote on items that candidates will see…every email, business cards, job postings, website, letterhead, and online adverts
    • Advertize where candidates gather, including in your office and reception areas. Facebook is a global phenomenon. The use of Facebook can enhance your status in a global recruiters marketplace.
  4. Tell and Ask
    • Tell candidates and employees that your recruiting organization is on Facebook
    • Ask if they are on Facebook
    • Ask employees, candidates, clients and suppliers to “Like” your site
  5. Engage in the Conversation
    • Make sure you reply to others’ comments and posts; no one likes to be ignored
    • Allow/insist that your staff engage in the conversation too; people get tired of the same voice all the time

Facebook is here to stay and for independent recruiters to compete in a global recruiters marketplace every opportunity to promote your recruiting organization must be leveraged.  Keep it simple, make it routine and your Facebook presence will become easy to maintain.

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Independent Recruiters: Take an Interest in Pinterest

by Veronica Blatt

Lately, it seems everyone is talking about Pinterest. I’ve been thinking for awhile about how I could include one of my favorite pastimes, “pinning”, in a blog and decided today was the day I would give it a shot. Pinterest has experienced the fastest growth in the history of any social media site and sends more referral traffic than YouTube and Google+. I think it’s time I bring you up to speed on how you can use Pinterest in your recruiting firm. Read the rest of this entry »

Tools for Global Recruiting: Viadeo

by Veronica Blatt

I tend to write about social media and social connection, and today, I will not fail you. Last week Marcia, in our office, discovered a new social media tool called Viadeo, a Paris based professional networking website with members who are looking to increase their business opportunities, enhance their visibility and online reputation and develop their network of professional contacts, according to their CrunchBase profile. It looks very similar to LinkedIn but I signed up, created a profile, and did some searching to see what it’s all about. Because time is of the essence for independent recruiters, I’ve included some information about Viadeo below. According to my minimal research, here is what I know: Read the rest of this entry »

Recruiting Resources: 4 Tips for a Killer Website

by Veronica Blatt

When’s the last time you took a good hard look at your website? If the answer is more than 2 years ago, it’s time to do it now. Here’s why:

Over the past 18 months, there have been some big changes to both the web and websites. To ensure your website continues to be your prime recruiting resource, you need to embrace these changes.

First, some history. Read the rest of this entry »

Social Media for Recruiters: What You Need to Know About Google+

by Veronica Blatt

When Google launched their newest product aimed to increase their competitiveness in the social arena, I, like I’m sure most other people in the recruiting industry, shuddered at the idea of keeping track of another social media outlet. After viewing a couple webinars and learning the basic ins and outs of Google+, it’s growing on me. Most social media experts (me excluded) will tell you that the biggest opportunity for you on Google+ is personal branding. So, with that said, I’ve included a basic (like, skimming the surface) map of Google+ and how you can use it to increase your opportunities. Read the rest of this entry »

Do Global Recruiters Have Enough Time for Social Media?

by Veronica Blatt

You know about social media. You probably have a LinkedIn account and a personal Facebook page for staying in touch with friends and family. Now you’re hearing that you need to create a Facebook fan page for your business. As for Twitter? Forget it.

If you’re like many global recruiters I know, you’re thinking, “Yeah, yeah, social media. Sounds great. I know I *should* be doing it, but I’m BUSY with clients and candidates! How can I possibly find time to fit anything else into my day?” Especially something that seems as hard to measure as social media activity. Read the rest of this entry »

Independent Recruiters and LinkedIn: Corporate HR is taking over!

by Dave Nerz

image of LinkedIn, a tool used by agency recruitersA year ago when I opened LinkedIn Group pages, the number of recruiters and recruiter offers was overwhelming. It seemed that LinkedIn was the playground of recruiters and that others didn’t get it. I would like to see the actual metrics that LinkedIn keeps on usage and audiences. It seems to me that things are changing quickly. Read the rest of this entry »

Linkedin Lesson for Independent Recruiters

by Veronica Blatt

image of LinkedIn, a tool used by agency recruitersIf used correctly, Linkedin can be a great resource for independent recruiters. Because most people use Linkedin strictly for business purposes, you don’t have to worry about your newsfeed and inbox filling up with things unrelated to your professional career.  Linkedin allows recruiters to identify and contact candidates based on their work history, industry skills and specialization. It is very easy to target candidates, whether they are active or passive, if you know the basics of Linkedin. Since not everyone is familiar with Linkedin and how it can be used as a resource to identify candidates and publicize positions, here are five basic tips to help you survive on Linkedin. Read the rest of this entry »

3 Ways Independent Recruiters Can Use Twitter

by Veronica Blatt

twitter_newbird_boxed_whiteonblueLately, it seems people are all atwitter over Twitter. Twitter, the popular microblogging tool, asks users to answer the question, “What’s happening” in 140 characters or less. A lot of recruiters seem to wonder if Twitter is an actual recruiting resource or simply another new fad destined for the “time waste” trash heap. I believe Twitter CAN be a valuable tool for independent recruiters, and I’m going to share some ideas to get you started. First, though, some Twitter basics: Read the rest of this entry »

Social Media for Recruiters Continues to Evolve

by Dave Nerz

I was recently invited to sit in a on a demo of a new social media tool created by an ATS provider. The topic of social media for recruiters is a big part of this applicant tracking software company’s focus. They have been working to make social media recruiting easier for the recruiter. Read the rest of this entry »

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