Lately, it seems everyone is talking about Pinterest. I’ve been thinking for awhile about how I could include one of my favorite pastimes, “pinning”, in a blog and decided today was the day I would give it a shot. Pinterest has experienced the fastest growth in the history of any social media site and sends more referral traffic than YouTube and Google+. I think it’s time I bring you up to speed on how you can use Pinterest in your recruiting firm.
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Build a pin board: Create a board for different specialty areas so candidates can easily target the positions they are interested in. Also, make sure your pin links back to the job description with directions for the next step.
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Pin a variety of multimedia types: Use a variation of pictures and videos to attract candidates. Sync Pinterest with your YouTube account and pin videos showing your recruiters in action, or a philanthropic effort your firm supports. You can also pin news stories, blog posts and infographics that you think are relevant to an industry or candidate.
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Identify with the culture: Pinterest‘s demographic is mostly female (97%). That means your audience loves travelling, shopping and do-it-yourself projects. As hard as it is to connect the dots between shopping and recruiting – I think you can do it. Create a board with an appropriate array of interview and work attire. Also, post scenic pictures of your recent placement locations like popular tourist and family activities.
I know it seems like a stretch, but there are tons of recruiters successfully using Pinterest to source candidates. When you do create an account, search on “recruiting” to see all the different ways recruiting firms are using Pinterest. If you want to find the best and brightest candidates, you need to be where they are – PINTEREST!
Are you currently using Pinterest as a recruiting resource? If so, what is your experience and what types of content are you pinning?