Today’s post is courtesy of guest blogger Neil Lebovits. Neil Lebovits, CPA, CPC, CTS, before taking the industry by storm as a trainer and top class consultant, was a global president for Adecco, the world’s largest staffing & recruiting firm, where he sat on the global executive team. Previously, Neil was the president and COO of Ajilon Professional Staffing for North America, where he oversaw over 300 offices. Neil has done it all in the industry: permanent & temporary placement, sales, branch management, regional management, COO & president. He founded a leading industry training & development company, The Dynamic Sale, in 2009. Neil will be a featured speaker at NPA’s Global Conference in New Orleans, March 6-8, 2014.
Simply put and clinically proven…people buy for emotional reasons, but they justify it with logic!
Yes. People are persuaded by EMOTIONAL reasons and then they will try to back up their decision and prove it was logical. Yes, they really bought that Rolex for prestige and not because it’s so well made (even though it is well made). Therefore, you need to always be selling/ persuading using emotions! Sure, you need to continue to throw out the usual pros/selling points/logic…they’ll definitely need that! HOWEVER, it won’t really persuade them. It will just provide the very necessary “justification.” Read the rest of this entry »