Today’s guest post is from Megan Wilkes, the social media & marketing manager at JXT, a specialist digital agency for recruiters. Megan already boasts years in social media management, which means JXT’s clients get access to never-been-thought-of-before social media ideas coupled with marketing expertise that includes guerrilla strategies. Follow her on Twitter at @mwilkesy.

It’s a very exciting time for me, someone who has taught the importance of social media for so long to really see recruiters start to embrace it. I’ve particularly seen a great uptake in Twitter for sourcing and engaging candidates and clients as well as network with industry peers. So for those of you who are just starting to get your hands dirty with Twitter or if you’re not quite sure you’re doing it right, read on for some helpful Twitter tips for recruiters… Read the rest of this entry »

At our recent Global Networking Meeting on the Sunshine Coast (Australia), one of the big takeways for our team was that we need to be using Twitter more (and more effectively). One of our featured speakers, Greg Savage, is passionate about Twitter and spent a good deal of time talking about how he built a following. Twitter isn’t going away anytime soon. In fact, there are about 100 million active Twitter users each day, with an average of 208 followers EACH. Still think there is no reason for recruiters to use Twitter? Personally, I think it’s an amazing platform for building and promoting brand awareness. It has helped NPAworldwide reach audiences in places we would NEVER have been able to access on our own with our small marketing budget. I’m talking dedicated followers throughout Europe, Australia, and Asia, who regularly share our content, who are part of the recruitment industry in so many different ways. On top of that, Twitter helps recruiters and other businesses build authority and when done right, can be part of a strategy to increase traffic to your website and help capture leads. Read the rest of this entry »

Bill Boorman, a guru in the area of social media for recruiters, conducted a webinar on Twitter basics today for NPA members. Twitter, of course, is the increasingly popular microblogging tool, and perhaps the one social media tool that seems hardest to figure out. If you’re new to Twitter, or looking for some new accounts to follow, here are ten of my favorites, in no particular order: Read the rest of this entry »