When is a split not a split?

by Dave Nerz

sandwich-cut-in-halfI’ve been spurred to action by what some are calling “split networks” for recruiters. These new providers are positioning themselves to be split networks like NPA, The Worldwide Recruiting Network, but they are really something else. These providers serve a purpose, but they are brokers not split networks. Breathe Dave, breathe…fill the lungs, rest, exhale and repeat…

There is a new breed of provider to the recruitment industry and they are hijacking a long-established recruiter language to repackage what they do and to make a killing doing it. They call themselves split networks.

In the recruiting industry, a split has always been a deal that was shared by two recruiters. Even within the walls of a recruitment firm, a deal that gets worked on by two recruiters is a split. There are other industries that work on a similar model, for example realtors who share the commission/fee that results from the sale of a home. There is a split that is shared between the selling agent and the buyer’s agent. In a split fee environment, the fee is shared and so is the work.

This new breed is acting as a clearing house for job openings, much like the multi-listing service in property sales. But rather than taking a small percentage off the top, some are taking as much as 50% of the fee collected without doing half of the work. Can you imagine if LinkedIn said, “We will allow you access to candidates but if you do a deal, we are going to take 50% of the fee.” The recruiting community would go ballistic!!!  Then why is it that recruiters seem to be OK with giving 50% of the fee earned to these clearing house sites for employers? Recruiters end up doing nearly all the work but get half the fee. “ALL the work and HALF the fee,” that would be quite a marketing tag line, right?

There are some very good split networks. I think NPA is one, but I am not an unbiased source of information. TE, IPA, First Interview and NBN, just to mention a few, are great organizations built to help recruiters do splits. There are some commendable online groups, many of which are doing the hard work of connecting recruiters to do splits. Some of these organizations take a small percentage off the top; others are even free or just charge dues. Until recently, no one promoting splits has been taking 50% for themselves unless they were doing at least 50% of the work. So be careful, a split is not always a split…sometimes it is a huge commission for a broker of jobs.

In a community that worries about “LinkedIn’s intentions” and “will job boards compete with recruiters,” there are other threats in the mix. Be careful out there! Look for services that are providing HALF the fee for HALF the work.

Now tell me about where I went wrong…feedback, comments and shares are always welcome.


Nimble Markets & Old Habits for Recruitment Agencies

by Veronica Blatt

image of cheetah runningToday’s guest blogger is Geoff Crews with Forsythes Recruitment in Newcastle, New South Wales, Australia. Forsythes Recruitment specializes in engineering and technical recruitment; corporate recruitment, including executive, sales, HR, and finance; office support recruitment including admin, accounts, and clerical; trade and industrial recruitment; and organizational consulting including psychometric assessment, outplacement, and OD. Geoff serves on NPA’s Board of Directors where he is a member of the Tools, Knowledge, and Services Committee.

We have decided to unplug the TV at our house recently. A kind of family experiment. We were spending longer in front of it for an ever-decreasing return in entertainment. It was losing its value.

It has opened up a new world of communication with our young kids. Creativity. Paper planes. Uno. Board games. Taking turns. Dice. Encouragement. Strategy. Winning. Losing.

The TV experiment means I miss a lot of advertising. And so this business – www.nimble.com.au – was new to me when I stumbled across it recently.

Nimble is an online business providing simple, short-term loans of less than $600. The online form takes 5 minutes and the money is deposited into your account within the hour.

Nimble launched in 2005 and recently rebranded, incorporating an impressive website. Their journey has been challenging but inspiring.

When did the market emerge for such small loans?

And while we’re retrospecting (spell check likes it, so remain calm), I note 140 characters suddenly became enough to communicate something meaningful.

And putting your resume online, in full view of your employer, even though you actually quite liked your job, became acceptable.

What is Nimble providing that credit cards can’t? Twitter providing that emails can’t? LinkedIn that recruitment agencies and job boards can’t?

Speed?

Simplicity?

Accessibility?

Transparency?

Specialisation?

Authenticity?

Whatever your answer, can you use those same words to describe your industry?

This economy, as frustrating as it is, is an oddly exciting time for recruitment agencies. Fertile ground for experimenting with established markets. Being creative. Putting value under the microscope.

A good time to consider unplugging old habits.


Confessions of the Independent Recruiting Industry

by Veronica Blatt

I came across this infographic today created by BeHiring and was kind of shocked by some of the information it contained. After reading through it, it seems to be pretty accurate, but also pretty negative. Independent recruiting is a fast paced, busy environment and most times, recruiters don’t have time to waste on job seekers to that are submitting sub-par resumes and cover letters.

infographic

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A couple things I found interesting:

17% chance your cover letter will be read – should job seekers even be submitting cover letters if the chance is so high independent recruiters aren’t even going to read them?

427,000 resumes are posted on Monster every week – that’s A LOT of resumes. It’s probably a more productive effort for job seekers to use smaller and narrower niche jobs boards. Is that true, independent recruiters? Do you have luck finding candidates on Monster?

As an independent recruiter do you find these statistics to be generally true? If so, use this infographic to educate job seekers about the life cycle of their resume.


The Best LinkedIn for Recruiters

by Dave Nerz

image of magnifying glassMaybe you are like me and think the best version of LinkedIn for recruiters is the LinkedIn Recruiter Professional Services (RPS) product that lists at about $5000 per seat. If you are like me, you are wrong. There is a product that has been around for a few years but was not marketed to the average independent recruiter until just recently. The product is called “LinkedIn Recruiter” or “LinkedIn Recruiter Corporate Edition” and list for upwards of $8,000 annually. How is it that so many do not know about this product? Well, I have a theory, but I’ll keep that to myself. My Mother always said, “If you can’t say something nice…” Read the rest of this entry »


Is LinkedIn Killing Agency Recruiters?

by Veronica Blatt

image of LinkedIn, a tool used by agency recruiters“LinkedIn is killing agency recruiters.”

“LinkedIn is NOT a recruiter’s friend.”

“How much damage has LinkedIn caused your recruiting business?”

These are all phrases I’ve recently heard from agency recruiters. There seems to be a growing concern that LinkedIn is intent on eliminating the need for third-party recruiters and that it’s only a matter of time before it happens. Read the rest of this entry »


Recruiting Ideas: What to do with “Leftover” Candidates

by Veronica Blatt

image of word bonusThe chemical process industry (oil/gas/refinery, chemicals, pharmaceuticals, foods, pulp & paper) is hot, hot, hot in NPA. Split placements in this area are up 50% over the same period last year. And still, our chemical process recruiters are leaving business on the table because they can’t find enough qualified candidates. Whether you recruit in the chemical process industry or some other sector, you probably have “leftover” candidates – the ones your client did NOT hire. What recruiting ideas do you employ after the job is filled?

The easy answer is to leave them in your database until a future opportunity arises. Another option is to pitch one of these great candidates to a prospective client as a way to solicit new business. In today’s market, great candidates have a very short shelf-life. Both of these options decrease the likelihood that you’ll be able to quickly turn these assets into revenue for your recruiting business.

Another recruiting idea to consider: use those leftover candidates on a split placement basis with other recruiters. Contact other recruiters you know who work in the same specialty to see if THEY have a current need for your hot process engineer. If you’re not part of a formal recruiting network, make sure you have a signed split fee agreement in place with your recruiting partner (click here for a free template). If you don’t already have some split placement partners, you can certainly look for a group on LinkedIn; lately, I have been seeing lots of posts from independent recruiters looking for split opportunities. Or, you can seek out a formal (or quasi-formal) split placement network. There are relationship-based networks like NPA as well as transactional networks; pick one that matches your business style.

Reports we are reading and seeing indicate that hiring demand is strong in many sectors, although actual hiring may be slower than expected due in part to the extreme shortage of top-level talent. As an independent recruiter, you likely have plenty of great recruiting ideas to ensure satisfied clients and robust business. Split placements should be considered a strategic part of your business mix.

image of button to join the npa split placement network


Recruiting Strategy: How to Avoid Credit Collection Mistakes

by Veronica Blatt

image of folders for past due recruiting feesToday’s guest post is courtesy of Wilson Cole from Adams, Evens & Ross, a collection agency specializing exclusively in the recruitment and staffing industry. Back in 2003 Wilson Cole, the President and Founder of Adams, Evens & Ross, was asked to produce a video series detailing the most common credit and collection mistakes that staffing and recruiting firms make when working with their clients. The finished product was a series of short, to-the-point videos called The Seven Deadly Mistakes That Staffing and Recruiting Firms Make And What You Can Do To Avoid Them. In 45 minutes you will learn what are the most common pitfalls that clients make and you will also learn a system that will help reduce your risk and make sure that you get paid in a timely manner. DISCLOSURE: Adams, Evens & Ross is an NPA Alliance Partner. NPA members receive discounted services from AER.

Have you ever had to collect a recruiting fee owed to you by a client? Ever experienced ‘temp-napping’ or a ‘back-door’ hire? Part of your recruiting strategy needs to include protecting yourself from clients who don’t pay the fees you are owed. In this video, part one of a seven-part series, Wilson discusses how including a personal guarantee in your fee agreement can help you avoid the need to resort to collections. Personal guarantees are most effective when your client is a small company that is less than three years old. If you like this video, you’ll find links to the remaining six videos on the Adams, Evens, & Ross YouTube channel.

Well-written fee agreements are an important part of any recruiting strategy. Make sure your agreements ensure you get paid for the work you do!

Please share this blog post with other recruiters you know!


Global Recruiting Agencies in a Mobile Recruiting World

by Dave Nerz

As if the pace of change and demands of a talent short market are not enough, global recruiting agencies must now add integration of mobile recruiting to their project list. My advice is that we all get busy doing this because as the infographic from Hirerabbit shows below, mobile recruiting is a growing trend and it will impact access to candidates. I hope the data you find in this infographic gets you thinking about the importance of a mobile strategy for your independent recruiting agency.  Let me know what you think by posting a comment or sharing this with your fellow recruiters.

Mobile Recruiting Infographic


The Keyword Mistake That Wouldn’t Die

by Veronica Blatt

Caution TapeA few months back I wrote a blog about aligning independent recruiting with Maslow’s Hierarchy of Needs (referred to as “the keyword that shall not be named” moving forward). Boy, was that a mistake! Not that the content wasn’t good or the topic wasn’t interesting, but it generated so much traffic to NPA’s blog that was completely irrelevant because of the use of “the keyword that shall not be named.”

Below are the reasons the use of “the keyword that shall not be named” turned out to be a disaster.

  1. It drove the wrong traffic – the people who searched for “the keyword that shall not be named” and found my blog post were not actually looking for it. For the most part, they were probably looking for a definition or the history of “the keyword that shall not be named”
  2. It was unintended – “the keyword that shall not be named” was not used intentionally to increase traffic, but by using such a well known topic, it literally became the focus keyword. It probably didn’t help that I used “the keyword that shall not be named” in the title of the blog post.” I definitely wouldn’t suggest doing that.
  3. It skewed our website analytics – everything from page views, to bounce rates, to duration on our website, to engagement was out of whack due to the high volume of bad traffic caused by this particular blog. Eventually we decided to remove the post from our website and it took several months for us to recover and receive accurate analytics.
  4. The topic was too broad – “the keyword that shall not be named” is taught in grade school and high school and for the most part is a topic searched upon far more broadly than the content we write about to attract independent recruiters. By including “the keyword that shall not be named” in a blog post, I would venture to guess that the majority of the traffic I generated was from students doing research or looking for more information on “the keyword that shall not be named” and not on “independent recruiters” which was the keyword I used for the blog post.

If I had to do it all over again, I might consider writing on the same topic but I would definitely not include “the keyword that shall not be named” in the title of the blog and also do a little keyword testing to see if “the keyword that shall not be named” was overshadowing the intended keyword of “independent recruiters.” Keyword Best Practices: Part II of the Seven Habits of Highly Successful Search Engine Marketing might help to point you in the right direction as you navigate the keyword seas.

Share this post with your fellow independent recruiting colleagues and keep them from making the same mistake I did!


Recruiting Tools Don’t Equal Recruiting Success

by Veronica Blatt

seedlingIt’s springtime in Michigan and with any luck, we’ve had our last freeze for awhile. This weekend, I’m going to be spending some time in my yard pulling weeds, moving dirt, and getting my tiny garden patch ready for planting. That got me thinking about how HARD some of this work is going to be, so I guess I’ll also be making a stop at my local hardware store to rent a few tools that will make the work easier. And THAT got me thinking about recruiting tools, which some people seem to think are all that’s needed to be a successful recruiter.

Here are three ways recruiting tools are like gardening tools:

Recruiting tools can make the job easier. I need to till the soil in my garden so that I can plant some vegetables. I can till by hand, but it’s hot and dirty, and will take me a long time, so I’m going to rent a gas-powered tiller. I’ll still have to till, but with the right tool, I can till more ground, in less time, with more uniform results. Recruiting tools offer the same assistance. You can use recruitment software to automate some tasks so that you can complete more tasks, in less time, more consistently…but you still have to complete the tasks.

Recruiting tools do not make you a recruiter. Between the skunk that likes to hang out in my yard and the winter snowfall, I need a new cover for my compost bin. I’ve got a brand-new Craftsman© circular saw, but since I don’t know how to build a cover, it’s not going to do me any good. (Anyone want to buy a saw?) Paying big money for a fancy ATS or an upgraded LinkedIn account won’t turn you into a recruiter. You can use the tool to find fertile ground (pun intended), but the tool won’t convince a passive candidate to switch jobs, make an interview happen, or convince a spouse to pack up and move.

Recruiting tools can’t evaluate or fix your process. A couple of summers ago I planted zucchini (or courgettes, depending on where you live). The plants grew huge, with lots of flowers. I had great soil, plenty of sunlight, and sufficient water, but never got a single zucchini. A farmer acquaintance told me the bees probably hadn’t shown up to pollinate the plants. Changing to a new irrigation system wouldn’t have solved my problem. If you think you’re doing all the right things, but your activities aren’t bearing fruit (again, pun intended), you might have a broken process as opposed to a faulty tool. Acquiring a new tool isn’t likely to change your outcome; you may need to reach out to a trusted adviser.

Gardening is a very part-time hobby for me, and I’m not very good at it. If my tomatoes don’t grow, I’ll simply make more visits to the local farmer’s markets and grocery stores. Recruiting is your livelihood. Learn how to be a great recruiter. Work hard at it. Hone your craft. Use appropriate tools to support your recruiting activities. Then you will be in a better position to enjoy the fruits of your labor.

What are you doing to ensure a bountiful yield in your garden?


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