How Text Messaging Can Improve Your Overall Recruitment Process

February 1st, 2018 by Veronica Blatt

Today’s guest blogger is Ken Rhie, CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

The job of your HR department is multi-faceted. From managing benefits for current employees to recruiting new staff, it’s time to improve how your HR department communicates through text messaging. You will be able to recruit more efficiently with SMS, and reach a wider audience of potential job candidates. When you add text messaging to your recruitment strategy, you make collecting information easier.

Reach a Wider Audience with Mobile Keywords

Keywords are an efficient way to advertise a potential job opening. When you use mobile keywords to recruit potential candidates, you reach a wider audience. People who are searching for jobs are doing so on their mobile devices, and this makes using keywords an easier way to reach out to candidates. By advertising a keyword, you will attract potential job candidates who choose to receive text messages from your company. You can send out marketing text messages, and create text messaging lists based on the keywords you have used.

Use SMS to Share Job Openings

Once you have lists of potential job candidates, you can send out specific text messages to groups based on their job interests. This helps you target applicants who have already shown interest in working for your company. If you have a large number of positions to fill, this can make your recruitment efforts more efficient.

Share Important Deadlines with Applicants

When you have a job applicant who begins an application and then doesn’t finish it, you can send out a text message to remind the candidate that the application isn’t done. You don’t want to miss out on a great candidate simply because the application wasn’t finished. In addition, you can send out reminders about upcoming appointments or interview dates.

Let Candidates Know Where the Process Stands

Trying to find a job can be very stressful for job candidates. You can use SMS to keep applicants aware of what is going on every step of the hiring process. For example, if you are working on contacting references, you can send out a text message to let them know you are checking references. If you need more information, you can ask additional questions. If you are waiting to hear from a particular reference or validating an education, you can send out a message to let your applicant know.

Text Messaging Allows You to Save Time’

When you are working with a large pool of candidates, you can send out a group text message to provide updates. Calling each candidate one by one takes too much time, and you can automate some of your processes when you use texting to reach your job candidates. Texting can also be used for employees to interact with each other, set up group interviews, and communicate any changes in the recruitment process.

Use Text Messaging to Send a Final Decision Message

Candidates who are being considered for a position within your company want to know right away whether they have been hired or not. Instead of sending out a letter using traditional mail, you can send out a group text message to candidates to let them know you have made a decision and hired someone. Candidates will appreciate learning right away that you have hired someone instead of waiting days or weeks.

Save your HR company time by implement SMS into your recruitment strategy. You will be able to collect information more efficiently and streamline the recruitment process. Keep your potential job candidates informed every step of the way and inform candidates quickly when you have made a decision.

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