Navigating Remote Talent Acquisition

by Sarah Freiburger

It is no secret that in past years recruitment technology trends were changing how traditional HR processes were being conducted. Prior to the pandemic however, they were primarily a way to enable the final decisions in hiring rather than being the only way to decide.

While employers need to understand especially now in an ever-tightening market retention is key, adoption of technology is essential not only for current companies navigating a work from home landscape, but a hiring from home landscape also has entered the scene. Read the rest of this entry »


As A Small Business, Should I Hire a Recruitment Agency?

by Sarah Freiburger

These past few months have likely impacted your small business in one way or another. Many businesses experienced some level of layoffs or employee changes and as they look to find a new normal and anticipate what is to come, it might seem that hiring a recruitment agency to fill vacancies is an expense you should cut.

Smaller employers often think the following in regard to hiring:

  • You should search for candidates yourself
  • Working with recruiters is a waste of time
  • Reviewing resumes for the “right candidate” should be done by yourself as you know best who to interview, and
  • Hiring a recruiter is too expensive for a small budget.

However, the reality is when you speak with a small employer who has successfully used a recruitment agency, the comment you most often hear is that they cannot believe they had spent so much time and energy trying to find the “right candidate” even though they thought they had been saavy by using a variety of ways including placing ads on large and specialized job boards.

What many do not understand is that if you first try a recruitment agency on a contingent basis, you would only pay the recruiter if you hired candidate presented by the recruiter. BAM! All of that time and frustration spent trying to learn HOW to recruit a candidate for your company is returned to you as the professional takes over.

Our member’s clients comment that by using a recruitment agency they:

  • Filled the position faster.
  • Spent less money considering the overall cost of hiring which included the cost of their time to search for candidates.
  • Had the “right candidate” for the position delivered to them.

Bottom line: If you have not yet tried to use an independent recruitment agency, these next few months would be the time to find one that can help you come out stronger.


Should I Start A Recruitment Agency During A Pandemic?

by Sarah Freiburger

As this unprecedented pandemic continues to make it’s mark on the world and various industries, one of the emerging layoffs that seem to be happening is internal and corporate recruiters. Each day various social media groups include postings of these laid off recruiters searching for their next opportunity or wanting to be hired by others. A question you should be asking yourself if you are in this position might be, whose name do I want to end up seeing at the top of a client check? Read the rest of this entry »


5 Mistakes Independent Recruiters Make

by Sarah Freiburger

Recently, Social Talent published an article directed towards recruiting firm owners. It breaks down five common mistakes that recruiters make that are usually due to being clumsy or not focused through the process. These are slight mistakes that could easily end up with a recruiter losing valuable revenue. I believe they are mistakes that are good to keep top of mind and refresh yourself with to stay on top of. 

I’ve listed the mistakes below. Head over to the full article to read the solutions! Read the rest of this entry »


Not All Split Placement Platforms are Created Equally

by Sarah Freiburger

As the Director of Membership of a split placement network, one of the first topics that come up with recruiters considering membership is if they have formerly, or are currently making split placements. Further questions reveal they didn’t make the split placements the “traditional” way. Instead, they provided a candidate to an employer via an online service like BountyJobs or Scout. 

In 2020, I have found that  the “recruiter community” language for split placements has changed. You can no longer assume that when recruiters state they have made split placements that it occurred the “traditional” way.  Specifically, what I mean by “traditional” way is when a recruiter with a job works directly with a recruiter with a candidate and the candidate is hired by the employer. This results in the two recruiters splitting the client fee.

“Traditional” split placements happen in one of the following ways:

  1. Informal Network
  • Recruiters form their own, usually small, network of trusted trading partners. Most savvy recruiters will have signed split fee agreements even if they make splits with recruiters they have known for a long time.
  • In addition, larger informal split networks exist online in various Facebook groups or on Linked-In. It is not unusual for recruiters in these informal networks to have never met face-to-face or know much about the others background. 
  • If you are a recruiter considering making split placements with other recruiters or are currently making split placements and do not have an agreement signed with the other recruiter, check out our sample split fee agreement which can be used as a starting point to create your split agreement.
  1. Formal Network
  •  A recruiter pays to participate in a formal network. In NPAworldwide, members pay one-time enrollment fees, monthly dues, and brokerage payments when split placements occur.
  •  Networks can have a general focus or specialize in an industry or niche. In NPAworldwide, we have over 10 practice groups that help specialized recruiters navigate the community and easily form relationships or customize their experience to their most prevalent industry.  Some networks may include members located in only one country or state and others, like NPAworldwide, have members throughout the world.
  • Formal networks should have rules of engagement so that trust can build among its members. If the formal network is not built on trust, an environment develops where split placements will not flourish. The rules of engagement will typically include how to handle candidate referrals, client poaching, permission to advertise, etc . Also, a formal network should address what happens if something in the split placement process does not go well. Of course, clear and written communication between the recruiters can minimize these situations. As a cooperative of independently-owned recruiting firms, NPAworldwide recruiters are bound to act within the Bylaws approved by our members.
  • Signing the network’s membership agreement or contract binds its members to abide by its rules of engagement and may eliminate the need for a split fee agreement to be signed between trading partners. In NPAworldwide, a separate split fee agreement between trading partners is not necessary since the owners of the member firms signed the NPA Membership Agreement.

In contrast, split placements that come about from a client utilizing Bountyjobs or Scout are only labeled splits because the online platform itself is taking a percentage of the fee off the top. Many frustrations can exist in these types of splits due to the transactional nature of the placement, as well as the loss of candidate ownership and lack of direct communication and relationship building. 

If you are considering adding to your bottom line, consider all of the above when making the best decision for your independent recruiting business.


US Hiring Plans for Q1 2020

by Sarah Freiburger

We’ve all heard a talent shortage exists. However, what are employers reporting in regards to the first quarter of 2020 hiring? Manpower has released their projections for the first quarter that answer that question. More than 11,500 interviews were conducted with employers within the United States, including all 50 states,the top 100 Metropolitan Statistical Areas (MSAs), theDistrict of Columbia and Puerto Rico, to measure hiring intentions for the first quarter of 2020 My post today will provide an overview of the findings. I encourage you to review the survey results in more detail.

% of Employers Expecting to Add Payrolls

Employers in 22 percent of U.S. businesses surveyed expect to add to payrolls in the first quarter of 2020, with 5 percent anticipating a decrease and 72 percent expecting no change. It is definitely a job seeker’s market with these types of results.

Top 5 Industry Sector Results

While Employers in all 13 U.S sectors expected to grow payrolls during the first quarter, these 5 industries had the largest increase expected:

  1. Leisure & Hospitality (+30%)
  2. Construction (+22%)
  3. Professional & Business Services (+22%)
  4. Wholesale& Retail Trade (+22%)
  5. Transportation & Utilities (+19%)

Regional Comparisons
The Midwest Outlook takes the lead by matching the strongest reported since 2001, with 23% of of employers expecting workforce gains. Regionally after that was:

  • South (21% net employment outlook)
  • West (17% net employment outlook)
  • Northeast (15% net employment outlook)

Global Outlook

Manpower also surveyed a total of 58,000 employers across 43 countries to report on a global outlook and employers in 42 of 43 countries and territories surveyed expect to grow payrolls. The strongest labor markets are anticipated in Greece, Japan, Taiwan, the U.S. and Romania, while the weakest hiring activity is expected in Panama, Argentina, Costa Rica, Italy and Spain.

 

What impact does this have on independent recruiters? While many exist, I suggest the following:

  • As an independent recruiter, bump up your business development efforts to retain new clients affected by talent shortage.
  • Employers unwilling to work with recruiters during the past four years may be more willing now to seek the professional assistance of an independent recruiter with such a tough candidate market, new techniques need to be employed to uncover passive talent.
  • If you are focused on one niche only, consider changing your niche or adding to your current niche, especially in areas where the market is not as tight.
  • Develop a recruiter networking group of trusted trading partners around the world to assist you with filling difficult jobs and placing candidates who can’t find a job locally.

6 Ways to Improve Production in 2020

by Sarah Freiburger

marketing-leftover-candidatesIn today’s world, business keeps moving faster and faster. Staying current with technology is a challenge in and of itself. So, who has time to analyze the past?

Bill Benson, Chair of NPAworldwide’s Board of Directors, believes in taking time at the end of the year to take inventory on what is going well and what could be going better. A recruitment firm owner needs to ask themselves what are they expecting next year. Let’s assume that your competition is improving and business may be tougher to get in 2020. Thinking this way forces you improve your game.

  1. Get back to basics! Conduct a self-audit to make sure that you are continuing to do the little things right – small details can make a big difference! Look at your processes for interviewing candidates, presenting candidates to clients, prepping candidates for interviews, reference checking, qualifying candidates and clients. Ask the hard questions of your clients and candidates in order to further qualify Interest levels. This is a good time of year to ferret out any bad habits.
  2. Use social media to help stay more connected to your clients. You don’t need to be a social media maven to use technology to your advantage. Skip Twitter, Instagram and Facebook and focus on Linked In. “Like” your clients on linked In. Set Google alerts for your clients to stay informed when they are in the news. This insight will give you angles and opportunities to communicate and even pitch a candidate. Share articles that you believe are informative to your client personas.
  3. Start dating your clients again. We often can get busy focused on current assignments and fail to stay more connected to long standing clients. Understand you have competitors that you didn’t know exist that are calling on them. Take them to lunch over the holidays or call them to simply see how they are doing. You build trust with your clients by showing this type of interest.
  4. Schedule follow-up calls. Use your calendar system to give yourself reminders to make calls. An Example: Set a 30, 90, 180 and 360 phone call reminder with your placed candidates. Why? If a problem exists… some early intervention might avert a fall off! This follow up also shows you care as much as you hoped they believed when you placed them in the first place. These people are your best referral sources. Set similar call reminders with your clients, referral sources and key NPA partners. Set a 12 month out call every time you take a job order. Do this whether you fill the position or not. It might be a cyclical need and your 12 month out follow up call might hit at exactly the right time. You will more likely hit your call goal if you have a rolling list of these phone calls popping into your calendar every day. Anything you can do to structure your day will give you positive results.
  5. Stay focused! Let’s face it…most of us have attention or focus issues! Block your time into hourly segments of “focused time” to work jobs and stay on the phone. Start each day with a list of calls and 2-3 jobs where to place your focused time. Set goals that help you track daily progress. Daily planning and phone discipline are still the top predictors of success in our business.
  6. Training. Use a training platform to help you “sharpen the saw.” This is Stephen Covey’s Habit number 7. At WilliamCharles Search Group we use Next Level Exchange. Also look for webinars and other training material. 

Finally, always remember that when you go back to the start of the placement (way back to when you received the job order) and take it all apart, you find things that could have been done better. Good luck to all recruiters in the New Year!


Year in Review: Split Placements Up in 2019

by Sarah Freiburger

NPAworldwide is a global network of independently-owned, professional recruiting firms working together to increase revenue through split fee placements. The network enables members to better serve their clients through extended geographic reach and greater access to industry specialization. In the process, NPAworldwide members benefit from increased production and a stronger competitive position.

Not only did the number of NPAworldwide member firms grow immensely in 2019, the number of split fee placements made by members also drastically increased, with total member revenue reaching 7 million dollars!  Split placement activity occurred around the world with North America leading the network in deals. The following information highlights key 2019 results:

  • Placements of positions with US$100,000 and above salaries were 35% of total split fee placements
  • Placements of positions with US$70,000 and above salaries were 59% of total split fee placements

Top 5 Practice Groups based on number of split fee placements, listed high to low. Click here  to view industries/niches included in these Practice Groups.

  • Engineering/Operations/Manufacturing
  • Technology
  • Sales / Marketing / Business Development
  • Accounting / Financial Services
  • Chemical Process

It’s not even the end of the year yet and our members are sharing jobs and placing candidates with one another at a rapid pace, excited to see what the rest of the year holds for the network! What does 2020 look like for you? If you are leaving additional revenue out of your business model by not leveraging other independent recruiters there is still time to set yourself up for success in the new year.


4 Ways to Increase Recruitment Revenue in 2020

by Sarah Freiburger

The end of the year is typically the time where annual contracts are renewing for your tools and services, you’re evaluating what you still need to close to hit financial goals, and always thinking about how to increase your bottom line. This means now is the perfect time to reflect on what happened in 2019 and create your plan to increase recruiter revenue in 2020.This article focuses on four ways that recruiters may increase recruitment revenue in 2020. 

  1. Engaged Recruitment

While different versions of this type of recruitment exist, typically a recruiter will receive $1,500 to $2,000 before the search begins. Of course, this upfront fee amount will vary depending upon the salary range of the open position. This portion of the fee is non-refundable and subtracted from the final fee payment after a candidate is hired.

With this option, the recruiter changes the scope of the services provided to the employer. It is a great start to add retainer elements to a contingency model. It positions the recruiter as a professional service provider for an employer,  similar to the relationship an employer has with an accountant or attorney.

A recruiter with this type of fee arrangement will invest more time in the research phase of recruiting than recruiters with a contingency recruitment agreement. Independent recruiters with their own firm, either where they work alone or have a small staff, do not have the time to invest in research for a candidate if an employer isn’t willing to make a commitment to the candidate search by paying a partial fee upfront.

  1. Split Fee Placements

Are you currently making split fee placements?  If not, you may want to consider this option as a way to better serve your clients and candidates.  Isn’t 50% of a fee better than no fee? When you are working in a high level network such as NPAworldwide, many recruiters have 25-30% fees they are splitting, which is a better certainty than hoping a brand new  contingent client you signed will agree to a 12-15% fee. Independent recruiters who make split fee placements serve their clients better than those who don’t by being able to increase the pool of candidates in their niche by working with other recruiters. In addition, they ask for and fill positions located in other geographies because they are confident their trading partners will be able to assist them.  On the candidate side, a recruiter making split fee placements is able to provide more opportunities to candidates.

Independent recruiters can increase their revenue by developing informal networks of other independent recruiters interested in splitting fees. Another option is for a recruiter or recruiting firm to consider joining a formal split fee placement network.

All of a recruiter’s business doesn’t have to result from split fee placements.  Decide on a target percent of your revenue and create actions steps to meet your target.

  1. Contract Placements

If you are not currently making contract placements, 2020 might be the year to add them to the mix! Many recruiters offer contract placement services to their usually direct clients, helping them to fill their temporary assignments. With contract placements, a recruiter usually receives a small fee on a weekly or bi-weekly basis, earning money for every hour the contractor works. While this seems complicated to keep track of, there are now so many back office support companies that are affordable and manage all of that for you.

Let’s say in addition to one permanent placement, a recruiter also places a contract employee at his client’s company for a short term assignment of lets say 8 months. During that time, the recruiter earns $16,000 in placement fees. That’s a steady income of $2,000 per month that you know will cover some tools/services, etc your firm is using monthly while the direct placements become more like bonuses on top of any contract placements that slowly start to add up. 

  1. No Guarantee

Yes, I said no guarantee! One of NPAworldwide’s new members explained how she has not had a guarantee for more than 10 years. Instead, she charges a fee of 30% of the candidate’s annual salary which is paid in three equal payments on the date of hire, 30 days after hire, and 60 days after hire.  In addition, she offers the client a discount off the 30% fee if the client pays sooner than agreed; 25% if the fee is paid within 10 days and 27% if paid within 30 days.

The reasoning behind not giving a guarantee is that the independent recruiter supplying the candidate to the client has no control over what happens after the candidate is hired. The client must accept responsibility if the candidate does not work out. Other professionals – accountants, attorneys, etc. – do not return fees.  Why should you? This is a paradigm shift worth implementing in 2020.

Do you have any other suggestions as to how independent recruiters may increase recruiter revenue in 2020?


What Fee Structure Should I Use as an Independent Recruiter?

by Sarah Freiburger

marketing-leftover-candidatesThe agreement for fees between independent recruiters and employers can take many forms and have been evolving as the cost of being an independent recruiter has increased when you want to update your business to include the latest technology tools and assessment options. These added annual services that a recruiter wants to maintain to be delivering efficiently for their clients in a tight candidate market have led many firms to update their pricing and reconsider a straight contingency model. This article shares different fee structures we see in our recruitment network, NPAworldwide. Our recruiters specialize in executive level placements, who join to share jobs and candidates and leverage other members.

What are the differences between these fee arrangements for managers and other professional level positions?

 

  1. Contingency Recruitment

As the name suggests, recruiters with a contingency recruitment fee arrangement agree to search for a candidate to fill an employer’s open position. The employer is obligated to pay the recruiter only if a candidate the recruiter presented to the employer is hired for the open position. The timing of the payment of the fee depends on the agreed upon payment terms and varies greatly by employer.

  1. Container/Engaged Recruitment

While different versions of this type of recruitment exist, typically a recruiter will receive $7,500 to $10,000 before the search begins. Of course, this upfront fee amount will vary depending upon the salary range of the open position. This portion of the fee is non-refundable and subtracted from the final fee payment after a candidate is hired.

This type of fee option positions the recruiter as a professional service provider for an employer similar to the relationship an employer has with an accountant or attorney. If you are a contingent recruiter now, this option is a good idea to trial with current clients. A way to do this might be lowering your fee percentage, but in return asking for an engagement or container fee. Perhaps instead of 25% for one search, your fee percentage is 20% for three searches with upfront engagement fees paid for all three.

 

  1. Retained Search

Retained searches focus on key management positions within a company including C-level positions. While fee arrangements for retained searches may vary, typically, the employer commits to three payments. The first payment to the recruiter is made before the search begins. The second payment is made to the recruiter after a certain number of candidates are presented to the employer. Final payment occurs after a candidate is hired.

When looking to switch to a retained model, the value that you provide to clients should appear to extend further than just providing candidates. Many firms that work mainly retained search position themselves as more of a a consultant and as a hiring expert. Ask your client to come in and evaluate their hiring, send your clients articles or a newsletter highlighting your knowledge of the industry or market insights. Provide personalize market intelligence regarding industry trends or HR issues.

 

If you are currently thinking about changing up your fees for 2020, here are some great brainstorm questions:

What do you consider the value on your time and expertise?

What are your annual operating costs, how many placements cover that?

What price point do you think ensures your fees are competitive without being “cheap”?


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