Tips to Improve Your Job Postings

by Veronica Blatt

Writing Engaging Job Postings

by Veronica Blatt

image of laptop screen displaying job postingsRecruiters today are tasked with an increasingly difficult job: writing engaging job postings that attract the right candidates for their positions. With fierce competition for attention in the employment market, it’s essential for recruiters to craft compelling job postings that stand out from the rest. Here are some tips to help you create postings that will draw in the best talent and make your recruiting process more successful.

The most important goal of any job posting is to accurately convey the position you’re trying to fill. That means giving enough information about the role and its responsibilities so potential applicants can understand what they would be doing if they decide to apply and ultimately get hired. Be sure to include a clear job title, salary range, required experience, and qualifications. Don’t be afraid to get creative – try using language that emphasizes how this position could benefit someone professionally in terms of career growth or other advantages. Read the rest of this entry »

Write Better Job Postings to Attract Better Candidates

by Veronica Blatt

It’s no secret that employers and recruiters alike struggle to get the right job seekers to convert to applicants. One big problem is not understanding the difference between job descriptions and job postings (or job advertisements). A job description is an internal document, often full of legalese, and intended to help an employer define compensation, hiring processes, disciplinary procedures and more. A job posting, on the other hand, is a marketing document. It’s an advertisement. While some of the information will be the same in each document, and the terms may be used interchangeably, it’s really important that you don’t *use* the documents interchangeably. Learning how to write better job postings will help you attract (and convert!) the right job seekers for your opportunity. Read the rest of this entry »

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