Write Better Job Postings to Attract Better Candidates

by Veronica Blatt

It’s no secret that employers and recruiters alike struggle to get the right job seekers to convert to applicants. One big problem is not understanding the difference between job descriptions and job postings (or job advertisements). A job description is an internal document, often full of legalese, and intended to help an employer define compensation, hiring processes, disciplinary procedures and more. A job posting, on the other hand, is a marketing document. It’s an advertisement. While some of the information will be the same in each document, and the terms may be used interchangeably, it’s really important that you don’t *use* the documents interchangeably. Learning how to write better job postings will help you attract (and convert!) the right job seekers for your opportunity. Read the rest of this entry »