I have been reading the blogs and content on LinkedIn regarding recruiting scripts for cold-calling candidates. Sometime we can complicate the most simple things. You can and should create your own recruiting scripts, based on what is most comfortable for you. Here are some basics to consider:
- Open the call by saying who you are and what you do…your SPECIALTY RECRUITING NICHE. You need to have a specialty that aligns with the candidate’s background. If you do not, the call may not produce value for the cold-called candidate. And why would a candidate invest time in you if they get nothing in return?
- Explain to the candidate how you can provide value to them as an expert in the specialty area. Here are a few examples:
- Act as a BENCHMARKING tool for them on career progression, salary, etc.
- COACH them on career moves that might be suitable.
- Act as a source of NEWS on what is happening with people and companies in the industry.
- Offer VISIBLITY TO CAREER OPPORTUNITIES in their area of interest
- Ask if they are interested and if the timing is good to discuss any of the areas you have positioned.
- Determine a best way to stay in contact for future OPPORTUNIITIES or UPDATES. Look for a way to develop an ongoing relationship.
Anyone can create sample recruiting scripts for you, but it is better if you create your own. You need to think it through as the cold-called candidate. What would make you invest 5 minutes with someone you have never talked with? The value needs to be clear and obvious. To minimize pressure, be sure to offer options. Most candidates do not want to talk to you when they are sitting in their work stations. Don’t forget to confirm a best way to stay in touch for the future. Cold-calling is the toughest way to start a relationship.
Any tips from you as to what is working when cold-calling candidates?
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