Recruiting Resources

What Recruiters Need to Know About Inbound Marketing

by Veronica Blatt

image of cell phone with inbound marketing conceptsTraditional marketing methods – print ads, billboards, flyers, brochures, TV or radio spots – were wildly successful for many years. It’s no surprise that as there have been disruptions to print and electronic media, those methods are not as effective as they used to be. Inbound marketing is a new methodology that can be highly effective, although it is much different from traditional marketing efforts. What is inbound marketing? It’s a strategy that helps draw customers to you through a variety of attraction and nurturing tactics including content marketing, social media marketing, search engine optimization, and more. Read the rest of this entry »


There’s No “Me” In Recruiting

by Liz Carey

Recently, we had a staff meeting centered around establishing our goals and values as a team — while each staff members has their own set role and responsibilities, the purpose of this meeting was to discuss how we all view the “bigger picture” of our purpose and view for the organization. It got me thinking about how it applies to a recruiting firm. Within a recruitment firm, recruiters work as part of a larger team, but because this industry is so cut-throat and quote driven, it could be perceived as every person for themselves. And a little bit of healthy competition is great, but it’s important that your team is focused on working towards a common goal.

Your recruiting team are the people who are going to help you succeed in finding talent and keeping your firm’s clients happy, so it’s important to make sure you are all on the same page. It could be useful to hold a team meeting to discuss your recruitment firm’s goals, values, purpose, and expectations. As an owner/manager, here are a few things to consider:

  1. It’s not all about metrics. Of course your recruiters should be held to a certain standard, and you can expect them to make a certain number of calls made per week, send-outs, placements, etc., but owners/managers should empower team members to learn as much as possible – spending time networking, learning, sharing best practices with each other, and improving internal processes. Because there’s so much pressure to fill roles, this will likely take time and support from leadership to encourage recruiters to shift their gears to learning and growing.
  2. Involve your team in decisions. Experience is one of the most valuable assets that recruiters bring to their firms. Leverage these diverse perspectives and insight to get them involved in the decision-making process and ultimately, build stronger recruiting operations. If a recruiter has background/experience in an area that you currently don’t recruit in, let them try to build up that sector as a new area of business for your firm.
  3. Set expectations. If you’re part of a recruiting network / organization, make sure your recruiters are using these resources to get the most ROI. Set up a training with the network staff to ensure all your recruiters know how to use the site/database and how to get the most out of your membership. Make it a requirement for your staff to post any new reqs to the site to get help from your network affiliates. Set a goal for your recruiters that if they hit a certain number of placements, they can attend an in-person recruitment network meeting/conference. One placement made through your membership pays for itself!

How do you keep your recruiting team motivated? If you’re part of a recruiting network, what is your process for getting your recruiters involved?


Can Artificial Intelligence, AI, Assist Recruiters?

by Dave Nerz

ai robot womanMuch attention is focused on AI and robots replacing people in their jobs. While it will happen, and is happening to some degree already, the process is more evolutionary than instantly implemented. As it applies to the future of recruitment, the AI transition might actually benefit recruiters short-term before having a negative impact.

The successful examples of AI and recruitment automation in the hiring process focus on low-skill, entry-level jobs or jobs easily defined by a few words, computer languages or credentials that candidates have achieved. The recruitment for higher-end jobs will someday be similarly automated. That time is not here yet. Read the rest of this entry »


Recruiters, Fix Your Job Postings Stat!

by Veronica Blatt

I stumbled upon a blog from Katrina Kibben earlier this week, What I Learned Writing 60 Job Posts in 60 Days. You should read it, too. A couple of things really jumped out for me. First, there are a lot of truly awful job postings. They’re not doing much, if anything, to attract the right kinds of candidates.

Next was Katrina’s assertion that most recruiters have never been taught how to properly write a job description. I bet she’s right. I hadn’t really thought about it much, but it’s really a specific type of writing … in much the same way that blogging differs from literary fiction which differs from technical writing. So even people who are great bloggers or competent business communicators struggle to write compelling job postings. Read the rest of this entry »


Reducing Credit Risk

by Veronica Blatt

Today’s guest blogger is Wilson Cole. He is the CEO of BackdoorHires.com and Adams, Evens & Ross, the nation’s largest credit and collection agency designed exclusively for the staffing and recruiting industry. In 2008 he was inducted into INC Magazine’s, “INC 500” for being the CEO of Adams, Evens & Ross, the 307th fastest-growing privately held company in America. Adams, Evens, & Ross has helped more than 3,000 staffing and recruiting firms recover more than $1 billion in past-due debt and is an NPAworldwide Endorsed Program.

Today we’re going to talk about reducing credit risk. 80% of businesses will go out of business within the first 5 years. After that window, even the 80% of the surviving 20% won’t make it through the next 5 years.

Reducing risk to me means that if you’re extending credit, to make sure you’re covered. The best way I can explain it is that as crazy as it would be to give a large amount of money to a complete stranger, think of providing services to a complete stranger asking for staffing services, without properly reducing your risk, as the same type of crazy thing. Unfortunately I have had many clients who did not have that mindset, or had it but acted against their better judgement anyway, before they called me to explain the bad situation they were in. Read the rest of this entry »


Counteroffers – The Bane of a Recruiter’s Existence

by Liz Carey

One of our recruitment network’s members recently shared that she experienced not 1, not 2, but 3 different candidates accepting counteroffers from their companies. This is an age-old problem in the recruiting industry, and something that we are seeing more and more of these days in a candidate-friendly market, especially when working with strong candidates. It’s up to the recruiter, as part of the whole interview process, to discuss and really dig down and find the truth of what the candidate would do if their company presented a counteroffer to them.

Here’s some suggestions our other members gave on how to handle the counteroffer situation: Read the rest of this entry »


Recruiter Resolutions That can Work

by Dave Nerz

It is that time of year when everyone is starting their new recruitment plans or setting recruitment goals. It is also when, as individuals, we make recruiter resolutions. Here are some things to consider to make your time invested worthwhile. If you are going to do this, make sure it can work. Read the rest of this entry »


Recruiters, Get Ready for 2019!

by Dave Nerz

best practices for recruitersSo this is often the time of year clients take a break from recruiting as do some candidates. If you are finding the ability to connect difficult, have you considered using your time to get ready for 2019? Use your time to research the top tools for recruiters or best for small business.

Consider these 5 things that might help you implement some best practices for recruiters and get you in the best position possible to make money in the year ahead. Read the rest of this entry »


Who Says the Holidays are a Quiet Time for Recruitment?

by Liz Carey

Recruiters are all-too familiar with the seasonal wind-down that happens around this time of year. Typically, there’s not much hiring going on around the holidays and it usually ramps back up after the new year. But instead of hitting up an ugly Christmas sweater party, the holiday season is actually a great opportunity for recruitment. Many people take time off, so the quiet stretch of December makes for a good time to focus in on your recruitment process. Read the rest of this entry »


Moving Your Recruitment Office

by Veronica Blatt

image of recruitment office moving boxesWe are settling into new headquarters after moving from our previous home of 25 years. A lot of things in our business have changed since the last time we moved! For starters, the amount of equipment we have now compared to back in 1994 is significantly reduced. In fact, we accomplished the move in a single truckload! Read the rest of this entry »