• Recruiters
    • For Recruiters
    • About NPAworldwide
      • About NPAworldwide
      • International Recruiters Network
      • Practice Groups
      • Geographic Areas Facilitate Split Placements
      • Split Placement Network Return on Investment
      • Split Fee Network Leadership
      • Governance of NPAworldwide’s Recruiting Professionals Network
      • Meetings & Events
    • About Membership
      • About Membership
      • 9 Reasons to Join NPAworldwide’s Split Network
      • Group Discounts for NPAworldwide Members
      • Join Our Recruiting Professionals Network
      • Cost of Membership in our Split Fee Recruitment Network
    • Recruiting Resources
      • Recruiting Resources
      • Help
    • Find A Member
  • Employers
    • For Employers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
    • Services
      • Services
      • Recruiting Resources: Contracting Employees
      • Recruiting Resources: Background Checks
      • Recruiting Resources: Pre-Employment Testing
      • Recruiting Resources: Outplacement
    • Links for Employers
    • Find A Member
  • Job Seekers
    • For Job Seekers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
      • Practice Groups
    • Find A Member
  • Sponsorship Opportunities
  • Job Board
  • Resources
  • Blog
    • Independent Recruiting Blog
    • Press Releases
    • Video Testimonials
  • Ready to Apply?
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • —
  • —
  • —
  • —
  • Job Seeker Resources
NPAworldwide - Global Recruitment Network
  • Recruiters
  • Employers
  • Job Seekers
  • Blog
  • Member Login
NPAworldwide - Global Recruitment Network
Apply Today
  • Navigation
    • Home
    • Recruiters
    • Employers
    • Job Seekers
    • Blog
    • Member Login
    • More
      • Recruiters
        • For Recruiters
        • About NPAworldwide
          • About NPAworldwide
          • International Recruiters Network
          • Practice Groups
          • Split Placement Network Return on Investment
          • Split Fee Network Leadership
          • Governance of NPAworldwide’s Recruiting Professionals Network
          • Meetings & Events
        • About Membership
          • About Membership
          • 9 Reasons to Join NPAworldwide’s Split Network
          • Group Discounts for NPAworldwide Members
          • Join Our Recruiting Professionals Network
          • Cost of Membership in our Split Fee Recruitment Network
        • Recruiting Resources
          • Recruiting Resources
          • Help
        • Find A Member
      • Employers
        • For Employers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • Advantages of Working with NPAworldwide
        • Services
          • Services
          • Recruiting Resources: Contracting Employees
          • Recruiting Resources: Background Checks
          • Recruiting Resources: Pre-Employment Testing
          • Recruiting Resources: Outplacement
        • Links for Employers
        • Find A Member
      • Job Seekers
        • For Job Seekers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • The Benefits of Working with NPAworldwide Recruiters
          • Practice Groups
        • Find A Member
        • Job Seeker Resources
      • Sponsorship Opportunities
      • Job Board
      • Resources
      • Blog
        • Independent Recruiting Blog
        • Press Releases
        • Video Testimonials
      • Ready to Apply?
      • Contact Us
      • Social Media
        • Facebook
        • Twitter
        • LinkedIn
        • YouTube
        • Instagram
      • International
        • —
        • —
        • —
        • —

Are Your Job Postings Attracting the Right Candidates?

by Veronica Blatt

Job postings are intended to inform potential applicants of an opening and induce them to apply for it. Unfortunately, many of these fall short resulting in too few qualified applicants. There is definitely both an “art” and a “science” component to crafting compelling job postings. Here are a few tips to get you on the right path.

  • Job Title – Effective job postings start with a good title. Use real job titles that make sense, with words spelled out (not abbreviated). Remember that job seekers find your job postings FIRST by doing searches. They are searching for “digital marketing manager” jobs … NOT “social media ninja” jobs. Don’t use titles that are based on your internal classification system – job seekers don’t search based on those terms and may not understand the difference between “systems analyst I” and “systems analyst II” … especially since those distinctions are unique to each organization. If you could use two different titles that are very similar, do some keyword research and select the option that has the higher search volume.
  • Location – The location fields on job postings used to be simple, but have gotten more complicated with the surge in remote roles. Many job aggregators exclude jobs that don’t include a location. At the same time, you can also get penalized for posting identical jobs that are in multiple locations. We often tell users to include the city plus the state or country. For remote position, you can add it to the title or reference it early in the description. For identical jobs in multiple cities, select one and then list the additional cities in the description. This is a fluid situation without much standardization across platforms for now.
  • Job Description – Provide the most important information first! Answer the question “WIIFM … What’s In It For Me?” Job seekers want to know what they’ll be doing, what a typical day looks like, what tools they’ll be using, etc. Don’t start your advertisement out by talking about your company and how great it is. Employees have undergone a massive shift in priorities regarding work – so talk about the work in an exciting, yet honest way. If the job involves lots of travel, say that. If the successful candidate will manage a team of 10, say that. Use your most important keywords early on in your posting where they’ll give you the biggest SEO boost. Be descriptive yet concise. Save your “About Us” for a brief statement at the end.
  • Qualifications – Really focus on 3-5 “must have” qualifications or attributes. And do the internal work to determine what qualifications you *really* need – is 5 years of experience really that important? What if someone has 4 years of directly relevant experience – would you screen them out automatically? Also learn about implicit bias with qualifications – studies have shown that women are less likely to apply for jobs unless they meet ALL the qualifications, whereas men will apply if they meet 60 percent of them. A college degree may not be totally necessary and may also still be a luxury that wasn’t available to an otherwise-qualified candidate.
  • Salary Range – Include the salary range on your job posting, full stop. Not only is it becoming a legal requirement in many areas of the United States, it  wastes less time for both employers and job seekers.

Good candidates have many options in today’s job market. Don’t miss out on the talent you need due to lackluster job postings.

 

Get New Posts by Email
Tags: job descriptions | Posted in: Global Recruiting

  • Explore Membership Split-Fee Sample
  • Subscribe to our Blog
  • Recent Posts

    • Skills Gap and Other Key Issues Facing Candidates in Professional Job Markets
    • AI and the Rise of Resume Fraud
    • Navigating Salary Negotiations with Confidence
    • Mastering the Art of Employer Branding
    • Introducing NPAworldwide PowerUp Conferences
  • Press Releases

    • Taufik Arief of People Search International Receives Prestigious 2025 NPAworldwide Chair’s Award
    • NPAworldwide Welcomes New and Returning Board Members to Drive Strategic Growth and Innovation
    • NPAworldwide Unveils Bold Brand Evolution to Reflect Global Growth
  • Blog Topics

    • Skills Gap and Other Key Issues Facing Candidates in Professional Job Markets
    • AI and the Rise of Resume Fraud
    • Navigating Salary Negotiations with Confidence
  • Quick Links

    • For Recruiters
    • For Employers
    • For Job Seekers
    • Apply Today
  • For more than 60 years, NPAworldwide has been connecting independent global recruiting firms to facilitate split placements. NPAworldwide is the oldest recruiting network of its kind, with an international membership of recruiting firms located throughout Europe, Asia, Australia, Africa, and the Americas.
    ©2025 • NPAworldwide
    Privacy Policy
    Please ensure Javascript is enabled for purposes of website accessibility