Writing a cover letter is not an easy task. It is often the only opportunity that job seekers get to make a memorable impression on their prospective employer. So it is essential to ensure that your cover letter is perfect and makes you stand out from the pile of resumes. Here are tips on writing the perfect cover letter, to significantly increase your potential for success:

• Study the job description: A great cover letter should align with the job description and help sell the many reasons you would be perfect for the role. The first step is studying the job description and noting what they are looking for in a candidate. Highlight keywords and pay attention to essential qualifications that you possess. Use this information to tailor your cover letter to match and show how your experience, skills, and qualifications make you an excellent fit.
• Address the hiring manager: It’s essential always to address the hiring manager or recruiter by name rather than a general greeting such as “To whom it may concern.” You can usually find the hiring manager’s name in the job description or on the company’s website. It shows you have put in the effort to research the company and are interested in the position.
• Hook them with an opening statement: The opening sentence of your cover letter should be memorable and capture the hiring manager’s (or recruiter’s) attention. Use a compelling sentence to describe a remarkable experience or a personal story that emphasizes why you’re passionate about the job. It should be something that will draw them in and make them want to read your entire letter.
• Highlight your relevant experience: In the second and third paragraphs, highlight your most relevant experience, skills, and qualifications. Use examples to demonstrate how each one makes you an asset to the company. If you are switching careers, indicate how your transferable skills and achievements align with the job.
• Conclude on a high note: The concluding paragraph of your cover letter should summarize your passion and eagerness for the job. Emphasize how you can add value to the company and your enthusiasm to learn the ropes and contribute to the organization’s culture and success. Also, include a call-to-action that shows an eagerness to meet with them for an interview.

Writing a perfect cover letter takes time, effort, and skill. It is essential to make your letter stand out in a way that highlights your best qualities and makes hiring managers eager to meet you in person. By following the above steps, you’ll be on your way to creating a letter that gives you the best chance of getting noticed and landing that dream job. Remember to get feedback from a career coach or mentor to fine-tune your cover letter and ensure you’re putting your best foot forward.

On our recruitment network forum, one recruiter asked recently asked: “Do you read the Resume or Cover Letter first?”

The overwhelming response was, with all the applications recruiters receive, most do not have time to read a cover letter at all. So, does that mean a candidates shouldn’t write one at all? Not at all.

While many recruiters don’t read them, many do expect to get one because most employers and hiring managers still expect one. Crafting a cover letter also shows that you have put some time and effort into applying to this specific job, rather than just sending out your resume to the masses.

Here are some tips if you want your cover letter to be read: Read the rest of this entry »