Today I’m introducing a new line of content on our blog – occasional posts that answer some of the most frequently asked questions we get from prospective members about joining NPAworldwide. In my first post about NPAworldwide membership questions, I’m going to address this:
Do I have to brand myself as an NPAworldwide firm?
The short answer to this question is no.
NPAworldwide is a member-owned network made up of independent recruitment firms. It is not a franchise or chain. Member firms retain their independence and run their businesses as they see fit. No member is forced to promote their NPAworldwide affiliation, just as we do not dictate market coverage or a mandated software product. In fact, members are not authorized to solicit business by representing themselves as NPAworldwide’s exclusive representative and are specifically prohibited from using the NPAworldwide name or logo as their primary identifying name or logo.
Of course, we strongly encourage members to showcase their NPAworldwide membership as a way to differentiate themselves from competitors. Many of our members, which are primarily small, boutique firms, have successfully landed business when competing against large multinationals by leveraging the size and scope of the NPAworldwide network. This can include large tenders for multiple roles, international placements that would otherwise be difficult to work or expanding into a new occupational niche.
We have created a wide variety of marketing tools for members to use to help them leverage their NPAworldwide membership, from logos to business cards to videos to social media and more. These tools help members discuss how their NPAworldwide membership benefits clients and candidates alike, while still retaining full autonomy as business owners. Members use these tools in conjunction with their own marketing and branding efforts to secure business opportunities.
What are your most pressing NPAworldwide membership questions? Drop a question in the comments and we’ll do our best to answer it!