Client Global Expansion: A Case Study

The opportunities and rewards that come along with transitioning a business in to a global operation are plenty, but so are the risks. Once your home operation is steady and strong, moving to new strategically picked markets is a good next step for the right company. As a global organization, our recruitment member’s clients frequently take on this type of expansion. Here is an informative case study on how a they accomplished a move to a new market using their international recruitment firm.

A network client, a privately-held US manufacturing company, had a strategy that called for a phased expansion into China. Their plan was to develop a supply chain for materials while cultivating short-term contract manufacturing partnerships.  The ultimate goal was a dedicated China-based manufacturing operation.

The immediate challenge was a need for local talent in advance of the brick and mortar expansion of operations.  The manufacturing company’s EVP had a relationship with a local US-based recruitment firm, one of our 500+ partner affiliates. Our affiliate firm explained how their network enables global connections to meet talent requirements anywhere in the world. The EVP partnered with our affiliate firm to leverage their network for the identification of local Chinese candidates for the China-based supply chain development position.

Our affiliate activated their connections with Asia-based partners. The local affiliates took on the challenge and developed a shortlist of candidates for the position. The manufacturing company’s hiring managers went to China to meet with the candidates sourced by affiliates.  Within two weeks, a preferred candidate accepted an offer and set a start date. Throughout the process, our partner firm, with assistance from the local  affiliates provided coaching on local HR requirements, payroll issues, housing and other critical details that made a successful close to a complex process possible.   

The manufacturing company’s expansion plans are on track and full speed ahead.  A single point of contact with an international recruitment firm local to their headquarters location, allowed for global connections and the leveraging of those valuable affiliations for a confident and well planned expansion into a new market.