NPA is a global recruitment network. We frequently survey our members for insight into the recruitment business from a practical perspective. This month we asked our member firms about their preparations and actions regarding mobile recruiter websites. The results reported by those responding to our survey of 400 member locations:
- 37% currently have a mobile-compatible web presence
- 50% of those that do not have mobile-compatible sites will have that addressed within about 12 months
- That means in 2 years, about 30% of recruitment sites will still not be mobile-compatible
Things to note: Since NPA is a recruitment network, some members do not seek direct relationships with candidates. They have other member firms working the “candidate side” of recruiting on their behalf. Still others are what NPA calls pure “exporters” and of that collection of members, some do true “headhunting” and do not look for candidates to find them.
So, for your recruitment business, does it make a difference if your focus is on candidates versus clients? Does your audience make a difference in your approach to “mobilize” or not?
Here are some facts that point strongly toward a need to engage candidates with mobile recruiting:
- 70% of job seekers are using mobile technology.
- By 2016, the number of smartphones is expected to surpass the world’s population.
- 80% of U.S. citizens will have smartphones by the end of 2013.
- 72% of job seekers want to receive career opportunity information on their smartphones.
Do employers want to have a mobile connection to you as a recruiter also? Do they search for new recruitment relationship via mobile services too?
Image courtesy of adamr at FreeDigitalPhotos.net
