3 Things Every International Recruitment Agency Should Do Right Now

In order to remain relevant with clients and job seekers alike, every international recruitment agency should do these three things right now:

1. Review your website on a mobile device. Google has recently announced that it will begin penalizing websites that offer a poor experience for mobile users. Since 57% of all job searches are being done from a mobile device, no international recruitment agency can afford a penalty from Google. What is meant by a ‘poor experience’? Lots of things, but particularly broken navigation or interior pages, as well as redirects from a mobile site to a ‘regular’ site. What’s the best way to tell if your site is as risk? Check it out on a mobile device or two. What to look for:

• Does your site automatically resize and/or re-orient depending on the device?
• Does the navigation still work on a mobile device? I have encountered many sites where the home page looks great on my Android phone, but when I try to use the menu to go to a different page, nothing happens.
• If you have a mobile site, (one with an “m” in the URL, like m.domain.com or domain.com/m), are all of the pages included in your mobile version? Or do some pages link back to your main site?

If you notice that your site doesn’t perform as expected on a mobile device, fix it NOW.

2. Get a social media dashboard (especially if you are using Twitter). It’s hard to imagine an international recruitment agency that is not using some form of social media these days. Invest in a good dashboard to help manage the activity, especially if you are using Twitter. A social media dashboard is simply an organizational tool (software) to help you manage your social media activity. It can include features such as the ability to monitor one or more social networks, automate posting to multiple channels, schedule posts, and reporting/analytics to help you measure results. If you are using Twitter, a good dashboard is even more essential because the volume of Tweets can be overwhelming to follow. There are lots of great dashboards available. Here is a good blog on what to look for in a dashboard.

3. Switch your browser to Google Chrome. Google Chrome offers some powerful plug-ins that can be really useful for an international recruitment agency. A  few to consider:

• Brandwatch – Brandwatch is a social listening platform. It’s a great way to get a lot of data, fast, on what a particular candidate is doing/saying across the web. In other words, you can use ONE social media profile to find OTHER social profiles belonging to that same person.
• WhoWorks.at – Let’s say you are looking at the website of a potential client. Click the WhoWorks.at icon and you will immediately see a list of all your first-degree LinkedIn connections who work at that company. Pretty nifty, right?
• TalentBin – Similar to Falcon, but for recruiting in the IT/tech space. TalentBin drills down into sites like Stackoverflow and Quora, where techies are known to hang out. The downside is that you may need to pay for a premium account to access all the functionality.
• PageMonitor – PageMonitor allows you to set up an alert that will notify you anytime a particular webpage you are interested in gets updated. How would you like to be notified whenever your clients updated their career pages?

What’s the best tip you can share from YOUR international recruitment agency? Add a comment below!