Today, I am on a rant. I have had it up to *here* with websites that don’t function effectively on a mobile device. Turns out I’m not alone. Job seekers have had it, too. Global recruiters simply MUST do a better job creating mobile-optimized websites that are friendly to job seekers.
Job seekers are increasingly using mobile devices as their primary, if not ONLY, means of accessing the internet. The mobile web is different. Job seekers will NOT use your site if it’s too hard to do on their handheld device. Global recruiters who respond, NOW, with a great mobile experience for job seekers will be way ahead of their competitors and clients.
What do I mean by a “mobilized” website? Simply put, a site that fits correctly on the screen of a mobile device and does not require a user to *work* in order to use the site. Whether you build a separate mobile site, a mobile app, or a responsively-designed website, you simply cannot afford to ignore mobile devices any longer. Still not sure what I mean? Look at our website, www.npaworldwide.com on a desktop browser. You’ll see a left-to-right orientation, lots of images, sidebar menus, etc. Now load our site on your mobile device. The site automatically adjusts to accommodate the size of your device. The dynamic, pop-up menu goes away in favor of a simplified, larger, text-based menu. Sidebar menus go away or become part of the main text area. It’s a completely different experience because the mobile user demands a completely different experience.
Here are 5 things about global recruiters’ websites that drive job seekers batty:
- Enough with the pinching and zooming already. Have you tried to use your firm’s website on a mobile device? If visitors have to pinch, zoom, and scroll to see the whole site and use its features, you should assume they won’t come back. Savvy global recruiters will invest in a responsively-designed site that makes it easy for visitors to find and share content.
- Drop-down menus. Are you SERIOUS? Drop-down menus are a nightmare on a mobile platform. Get rid of them in your mobile installation and job seekers will be more likely to return.
- Itsy-bitsy, teeny-weeny, hyperlinks. If users can’t see or click on hyperlinks without pinching and zooming (see #1 above), they will leave your site in favor of global recruiters who don’t inflict this torture on their site visitors.
- Limited functionality across a range of devices. Your site is optimized for the iPhone 5 and the newest Samsung tablet? Give yourself 10 points! But deduct 10 points for each type of older device that you forgot. While the news reports might make it seem like *everyone* is clamoring to buy the newest handheld gadget, that’s simply not true. There are literally millions of fully-functional older devices still in use. Forget about them and you’re guaranteed to alienate those job seekers.
- Long application forms. Filling out forms on a mobile device is painfully slow and difficult. Don’t ask job seekers to do this. While you’re at it, eliminate the requirement to create an account to use your site.
Have you found a great mobile recruiting site? Share it in the comments!