Here are 5 New Year’s Resolutions for Recruiters that can help up your game in 2023:
- Always be learning – It’s important to stay abreast of ever-changing legislation impacting the hiring process. For example, in New York City the year brought a new salary transparency law that employers must abide by, and next year brings new “Artificial Intelligence” regulations for employers. In addition, check how your job postings are written and positions are defined, to ensure there isn’t any bias. Make sure your job descriptions aren’t inadvertently deterring any certain segment of people from applying and utilize sourcing tools that aren’t susceptible to human bias.
- Treat every interaction like a potential placement – Recruiting isn’t a reactive business, it is proactive and it is about relationships. Many NPAworldwide members say they get most of their clients and candidates through referrals. So, always carry your business card so no matter where you are – a coffee shop or a job fair – you can bring up your firm and tell them to pass your name along to any friend who happens to be looking for a job right now.
- Improve the candidate experience – In recruiting, reputation is everything. Reply to every candidate who submits a resume – they may not be a fit for the role, but you never know who you’re going to meet or what you’ll learn from them. By giving them the common courtesy of a response, it will improve your brand in their eyes and they are more likely to come back to you or refer friends to you.
- Make your marketing stand out – It can get easy to get caught up in the typical formula for recruiting: post a job ad, screen CVs, telephone interview, and repeat. Inject some creativity into your job adverts, learn about and utilize new tools, and engage in social media to break out of your recruiting comfort zone. Think outside the box to draw in those highly sought-after candidates – host a career fair or “speed-dating” event for your open roles, or offer incentives like gift cards or your professional services (resume review, video interview tips, etc) to boost social media engagement.
- Up your social game. Make sure your Facebook, Twitter and LinkedIn feeds are more than just job ads – you want to post content that brings value to your audience. To get more likes and follows, you need to have engagement and back-and-forth dialog with candidates and clients. Post articles and videos that your audience will find useful… You could even post quick weekly videos with tips for candidates – or host a ‘live’ Q&A session for job-seekers. Social media isn’t a one-way street, the more interaction and engagement you have, the more successful it will be.