Today’s guest blogger is Adam Appleton, copywriter and content creator for Recruiters Websites. Adam and the rest of the team at Recruiters Websites help recruiting firms and staffing agencies create dynamic digital ecosystems, offering everything from website design to organic marketing.
It’s almost 2019, and if you weren’t aware, the internet is here to stay. Every year that passes only further cements the reality that legitimate, professional organizations have a legitimate, professional web presence. We could continue inundating you with analogies of how, for many businesses, the website has taken the place of the brick and mortar storefront. But that isn’t the message today. In a business-to-business industry where client endorsement and recommendation can be the difference between growth or stagnation, your website may not only be considered a reflection of your competency but of your clients’ competency as well.
Great People Work with Great People
We’ve all heard some version of this line. Recruiters know how true it really is. We are experienced professionals and they are experienced professionals; therefore, we should work together. This begs the question of whether your website reflects that you are “great people.” Does your website provide clients and candidates with the feeling that they are partnering with true professionals, or does it leave them with the notion that they have teamed with an ill-prepared representative?
There are Other Names on the Dance Card
Rarely are you the singular recruiter for any organization within your space. While, depending on your niche, it may be fairly easy to glean who your competitors with a given client are, it is almost as rare that you know which firms are in the hiring manager’s rolodex. So when the time comes that someone comes to that hiring manager seeking their recommendation for a good recruiter, it is not likely that yours will be the only name they share. Chances are, the hiring manager will pass along a handful of options, and the first thing that prospective client is going to do is take the first route to learning more about your business by going to your website.
You’re So Vain, You Probably Don’t Think This Blog is About You
It’s time to be honest with yourself. You may think your service speaks for itself. You may think you are the rare but reliable stalwart who doesn’t need to worry about appearances. After all, you get the job done right. The first time. And you’re probably right about all of this, but that doesn’t mean you’re the only one. What if the choice comes between two equally competent and accomplished recruiters? One has an outdated, dysfunctional website. The other has a clean, modern and professional web presence. Who would you choose?
There is a reality many recruiters relay to candidates every day: your appearance may not be an accurate reflection of who you are or how well you work, but it will, to some degree, separate you from the pack. Proper grooming and dress won’t make you smarter or improve your work ethic, but it can increase your odds. And why are employers so inclined to go with candidates who present themselves in a more professional manner? They know that this potential employee is a representation of their company, their values and their brand. It is not hard to imagine they view recruiters in a similar way, so when clients visit your website, what kind of reflection does it cast and how does it make those clients feel about themselves?