• Recruiters
    • For Recruiters
    • About NPAworldwide
      • About NPAworldwide
      • International Recruiters Network
      • Practice Groups
      • Geographic Areas Facilitate Split Placements
      • Split Placement Network Return on Investment
      • Split Fee Network Leadership
      • Governance of NPAworldwide’s Recruiting Professionals Network
      • Meetings & Events
    • About Membership
      • About Membership
      • 9 Reasons to Join NPAworldwide’s Split Network
      • Group Discounts for NPAworldwide Members
      • Join Our Recruiting Professionals Network
      • Cost of Membership in our Split Fee Recruitment Network
    • Recruiting Resources
      • Recruiting Resources
      • Help
    • Find A Member
  • Employers
    • For Employers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
    • Services
      • Services
      • Recruiting Resources: Contracting Employees
      • Recruiting Resources: Background Checks
      • Recruiting Resources: Pre-Employment Testing
      • Recruiting Resources: Outplacement
    • Links for Employers
    • Find A Member
  • Job Seekers
    • For Job Seekers
    • About NPAworldwide
      • About NPAworldwide
      • How NPAworldwide Works
      • The Benefits of Working with NPAworldwide Recruiters
      • Practice Groups
    • Find A Member
  • Sponsorship Opportunities
  • Job Board
  • Resources
  • Blog
    • Independent Recruiting Blog
    • Press Releases
    • Video Testimonials
  • Ready to Apply?
  • Contact Us
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • —
  • —
  • —
  • —
  • Job Seeker Resources
NPAworldwide - Global Recruitment Network
  • Recruiters
  • Employers
  • Job Seekers
  • Blog
  • Member Login
NPAworldwide - Global Recruitment Network
Apply Today
  • Navigation
    • Home
    • Recruiters
    • Employers
    • Job Seekers
    • Blog
    • Member Login
    • More
      • Recruiters
        • For Recruiters
        • About NPAworldwide
          • About NPAworldwide
          • International Recruiters Network
          • Practice Groups
          • Split Placement Network Return on Investment
          • Split Fee Network Leadership
          • Governance of NPAworldwide’s Recruiting Professionals Network
          • Meetings & Events
        • About Membership
          • About Membership
          • 9 Reasons to Join NPAworldwide’s Split Network
          • Group Discounts for NPAworldwide Members
          • Join Our Recruiting Professionals Network
          • Cost of Membership in our Split Fee Recruitment Network
        • Recruiting Resources
          • Recruiting Resources
          • Help
        • Find A Member
      • Employers
        • For Employers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • Advantages of Working with NPAworldwide
        • Services
          • Services
          • Recruiting Resources: Contracting Employees
          • Recruiting Resources: Background Checks
          • Recruiting Resources: Pre-Employment Testing
          • Recruiting Resources: Outplacement
        • Links for Employers
        • Find A Member
      • Job Seekers
        • For Job Seekers
        • About NPAworldwide
          • About NPAworldwide
          • How NPAworldwide Works
          • The Benefits of Working with NPAworldwide Recruiters
          • Practice Groups
        • Find A Member
        • Job Seeker Resources
      • Sponsorship Opportunities
      • Job Board
      • Resources
      • Blog
        • Independent Recruiting Blog
        • Press Releases
        • Video Testimonials
      • Ready to Apply?
      • Contact Us
      • Social Media
        • Facebook
        • Twitter
        • LinkedIn
        • YouTube
        • Instagram
      • International
        • —
        • —
        • —
        • —

Using Client and Candidate Testimonials to Build Your Brand and Business

by Veronica Blatt

image of testimonials iconToday’s guest blogger is Julie Parsons, owner of Premium Consulting. The firm provides recruitment solutions across industries such as transport, distribution, supply chain, engineering, manufacturing, food industry and operations/technical roles. Although Brisbane based, most recruitment involves regional and national roles, with some international work in Indonesia, Asia and Europe. Julie formerly served on the NPAworldwide Board of Directors.

Testimonials are an important part of the success of your business. Credibility, professionalism and expertise are essential to succeeding in a tough competitive business environment, testimonials from loyal customers and candidates should be a critical part of branding and marketing your business.

Think back to the last time you bought something substantial, a car, appliance or holiday. Where did your search start? It probably began with customer reviews and feedback. Reviews are mostly honest, they are from customers who like to share good and bad news. I know I always check out reviews before purchasing goods or service, it’s easy to do.

B2B customers are the same. When researching services, one of the most important pieces of content that a potential client may view is a testimonial or a review by another customer. These reviews and testimonials are important and are worth the time to manage well and integrate into your business process. You will be surprised at how many valuable testimonials you will be able to collect and use.

Testimonials are not only about selling your products and/or services. They are also about your successful, positive interactions and treatment of other people.

Where to place them: There are many suitable places where you can put your testimonials. They should be on your website, even devote a page to them, and they should be current. You should make full use of your social media channels to spread the word regarding your testimonials. As soon as you receive a new testimonial, make sure it is shared, in as many relevant places as possible. It will strengthen your reputation and presence online.

Sites like Facebook, LinkedIn, and Google+ have proven that they are very worthwhile when it comes to sharing information, spreading important news, and encouraging conversations around service.

Encourage your clients and candidates to write reviews. If you’re confident in your product or service, your customers should be too. Encourage them to write reviews about their experiences with your service and support team. It’s also a good opportunity to find out where you can improve and ask them for this feedback too.

Independent Recruiter Blog

Posted in: Global Recruiting

  • Explore Membership Split-Fee Sample
  • Subscribe to our Blog
  • Recent Posts

    • Temporary vs Direct-Hire Employment: Weighing the Pros and Cons
    • Questions to Ask Before You Accept a New Job
    • What to Look for in a Recruitment Community
    • What to Do When Candidates Are Ghosting You
    • Agentic AI: The Next Frontier or Fraught with Peril?
  • Press Releases

    • Brian Small, Chris Wessell Receive Inaugural NPAworldwide Volunteer Awards
    • Lori Laird Receives NPAworldwide Community Service Award
    • Taufik Arief of People Search International Receives Prestigious 2025 NPAworldwide Chair’s Award
  • Blog Topics

    • Temporary vs Direct-Hire Employment: Weighing the Pros and Cons
    • Questions to Ask Before You Accept a New Job
    • What to Look for in a Recruitment Community
  • Quick Links

    • For Recruiters
    • For Employers
    • For Job Seekers
    • Apply Today
  • For more than 60 years, NPAworldwide has been connecting independent global recruiting firms to facilitate split placements. NPAworldwide is the oldest recruiting network of its kind, with an international membership of recruiting firms located throughout Europe, Asia, Australia, Africa, and the Americas.
    ©2025 • NPAworldwide
    Privacy Policy
    Please ensure Javascript is enabled for purposes of website accessibility