I hear a lot of recruiters pooh-poohing the use of Facebook as a recruiting tool. You’ve heard it, too: LinkedIn is for business, Facebook is for personal/pleasure. “No one” puts career stuff on their Facebook page, blah blah blah. Frankly, I think Facebook has a lot of potential, and the Graph Search is an especially interesting feature.
According to the infographic below, here are a few more reasons to consider using Facebook as a recruiting tool:
- 63% of Facebook users visit the site every day
- Facebook ads are affordable and highly targetable, and 90% of the time, they reach the right user
- Facebook ads receive 20 times more clicks than other ads
- 83% of LinkedIn users ALSO use Facebook
- Using Graph Search, there are 5.6 million managers & administrators on Facebook
If Facebook isn’t already a recruiting tool for you, perhaps it’s time to reconsider.
