Today’s guest post is from Megan Wilkes, the social media & marketing manager at JXT. JXT simplifies marketing opportunities for employers and recruiters in the digital world and has created SalarySpy, a smart survey tool that recruiters can quickly and simply embed into their websites, for tracking salaries in their sector or niche. It provides clients and candidates with a monitor of where the market’s sitting on salary by job type. And it gives the recruiter a position of ‘authority’ in their game. Nice. Learn more at http://www.salaryspy.com.au/
We all know what a salary survey is… but what benefit do those [smart] people get out of running them, and how can producing a salary survey help out your company?
Here are just 3 reasons… [but I’m sure you can think of some more!]
- Owned Media: Salary surveys bring data to your organisation that can’t be seen anywhere else, a continuously growing tool that will keep them coming back to your website, not to mention all the great blog/news content you can get from the data!
- SEO: Imagine all that job related – keyword rich content sitting on your URL (well, it *should* sit on your url in order to get ANY SEO benefit.. i.e yourcompany.com.au/salarysurvey), not to mention with increased engagement, you’ll have longer time-on-site, and do the salary tool right & they will stick around to check out your jobs and other services.
- Value Add: Salary surveys provide real value to your candidates and clients. Salary surveys give your audience a way to benchmark their salaries (on either side) – to determine how competitive their company’s salary packages are against the industry or the general market in order to make informed salary decisions. It also becomes a trusted hub for your candidates & clients to go to when they are switching roles, negotiating a salary or trying to figure out how much they should offer that rockstar candidate…
It doesn’t matter if you’re a large or small recruiter…. niche or generalist they will work for anyone who wants to get a little more of the above. Check out salaryspy.com.au to check out a smart salary survey tool.