These days, social media “experts” are everywhere. Every time we turn around, there has been a platform update that negates all the hard work you’ve been doing to keep your social media channels up to date. Independent recruiters have the opportunity to work through several different social media channels, including Facebook, Twitter and LinkedIn. Some recruiters use a combination of these three, depending on their goal, and some have decided to use just one. It can be a nightmare to keep your company pages up to date on each platform. There are so many rules and best practices it might be more of a hassle for you than anything else. Hubspot recently put together A Simple Checklist To Help You Evaluate Your Facebook Page. After reading through it, I think independent recruiters can use it to double-check their Facebook page is generating the best results.
What guidelines do you follow to keep your social media pages up to date? Do you find the above checklist to be things you’re already doing, or will it be beneficial to review your Facebook page and follow some of these rules?