Get more social. People have been talking about social media and recruitment for years, but there are still many recruiters not participating. Social media can help you reach new clients and candidates affordably. Start small: select one or two channels. Spend 1-2 hours each week sharing content and building a group of followers. Host great content on your website and link to it. Even a modest effort can have a big impact on site traffic and improved organic search rankings.
Invest in your website. If it has been more than three years since you last updated your website, commit to upgrading this year. Make SURE your site is mobile-friendly. If you’re not blogging, build that technology into your site. Add a lead-capture mechanism so you can build your email marketing list.
Call your candidates. Call EVERY candidate who gets an interview. At a very minimum, call every candidate who does not get an offer. Give them interview follow-up over the telephone. Your candidates deserve the courtesy of a professional response.
Invest in yourself. Whether virtual or in-person, look for personal development opportunities. There are plenty of terrific recruitment conferences and sales training. You may also want to consider options like Lynda for time management or digital marketing courses. Keep learning and keep improving!
Use the phone more. Every day, replace three emails with phone calls. This will help you get back in the groove of having personal conversations. You may find it saves time if you can eliminate multiple back-and-forth email chains.
Explore a new geography. Ask your clients where else they are doing business. Look for placement opportunities in a different state, region, or country. Talk to your clients to see how you can earn some of that business. There is always a strong market somewhere!
Consider splits. Splits can help you even out revenue fluctuations. They can also make it easier to branch into new industries, niches, or geographic markets. Seek out an online group for split placements, contact trusted recruitment colleagues, or consider joining a formal network.
Do you have your own list of recruitment resolutions? Please share one below!