Recruitment Agencies Can Save Time with Video Interviews

by Dave Nerz

image of recruiter conducting a video interviewEmployers and recruiters alike are using web-based job video interviews to screen candidates for employment or to make hiring decisions. While this is not new, it seems that many recruitment agencies are not keeping up with this trend. There are many great tools out there that help facilitate these interviews ranging from Skype, a generic video chat tool, to InterviewStream or HireVue products made specifically for employers and recruitment agencies.

As with many new technology trends, the use of these tools was at first most prevalent with the high-tech companies and those with large global hiring needs. Global recruiters and recruitment agency networks were also early adopters of the video interview concept. These tools allow hiring managers to view the video interview and create a short-list for fellow managers to offer feedback. The ability for each manager to see the same questions, presented identically and then responded to by each candidate, is a great leveler of the playing field. For the employer, video interviewing can save time and expenses, by reducing travel costs and the time for meetings and interview sessions. For recruiting agencies it can save much monotony and vast quantities of time.

Our global recruiter network has been searching for a new service provider in Australia, so I figured I would give the video interview a go. I used the InterviewStream product for RolePlays and it was quite simple, fairly intuitive and while not a huge time saver for me, it saved much time for the candidates and for those I wanted to engage in my selection process. I did a more typical phone screen followed by just 3 simple questions to each of my four finalists. Their answers were recorded and it allowed me to share these recordings with two Regional Directors that would otherwise just have to go with my best judgment. It also allowed me a second benchmark to follow-up on my initial phone screen. The results were not altered by the video addition, but it did offer me greater confidence in the decisions I had made.

If you are a global recruiter, I really don’t know why you wouldn’t experiment with the use of video. Those annoying 20-minute interruptions from potential candidates on the phone could go like this…”I’m interested in your abilities. I place candidates like you in good jobs frequently and would like to learn more about what makes you unique and able to be placed with my employers. Would you mind taking 10 minutes to provide me some background on you? I will send you a link and you can respond to my video-recorded questions with the specifics appropriate to you. Since the interview allows for you to redo any answer you feel you got started incorrectly, this allows you to put your best foot forward from the start. Once I have reviewed your responses, I can tell you if you are a good fit for my practice.” Positive for you and positive for the candidate. Since candidates will need to have better skills in this area in the years ahead, you are likely helping that candidate prepare for the way the world might work.

Tell me why you wouldn’t use video or what concerns you about the use of video by recruitment agencies?

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3 Ways Global Recruiters Can Leverage Mobile Technology

by Veronica Blatt

Much is being made of the mobile explosion and its impact on job seekers. Mobile technology is also poised to make a significant impact on global recruiters. A lot of people think that ‘mobile recruiting’ means the development of new technology. For me, mobile recruiting really means using existing technology (perhaps in new ways) from a mobile device, perhaps shifting things that used to be done in a desktop environment over to a mobile platform. Here are three ways global recruiters can leverage mobile technology into their recruitment activities:

1. SMS / Text Messaging — Perhaps the original “mobile technology,” SMS/text messaging offers a speedy way for global recruiters to interact with candidates. Research indicates that the average response time for email, when it doesn’t get diverted to spam or otherwise lost, is 72 hours. Text messages, on the other hand, are typically answered in 3 minutes or less. Whatsapp is a text-messaging app that provides free international text messaging

2. Video Interviewing — Once an activity that was purely confined to a desktop environment, video interviewing can now be conducted directly from a mobile phone. I use Skype on my smartphone when I’m traveling to have video calls with my son. Global recruiters can certainly take advantage of this technology to communicate with candidates; Skype is one option, but there are other mobile apps for video interviewing as well.

3. Mobile ATS — An applicant tracking system (ATS) with a truly robust mobile experience is a thing of beauty for global recruiters. In addition to automating candidate activities, a good ATS should also offer a search experience that is specifically designed for a mobile screen. Other important features include lists that are designed for mobile viewing, the ability to create notes on the fly, and the ability to create new positions. Bullhorn’s Mobile-Powered Selling report offers additional suggestions.

With so many resources dedicated to improving the mobile experience for job seekers, it’s easy to forget that global recruiters could also benefit from improved mobile adoption. What other mobile tools are you using?

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Controlling our Clients? Surely you’re joking!

by Veronica Blatt

image of ships wheelGreg Doersching is Managing Partner and Founder of The Griffin Search Group, a national search firm working in the direct hire placement industry. He is an active recruiter who still runs a highly productive desk. He also developer and Chief Architect of the highly successful Bullseye Recruiting Process. For the past 15 years, Greg has been recognized as one of the most cutting-edge voices in the recruiting industry. Greg has spoken at several NPA conferences and is well-regarded for his candid approach and recruiter training.

I get asked by recruiters all the time, “Greg, how can I take better control over my clients?” I wish there was some kind of formula that would give you “actual” control; unfortunately that’s not reality, and I’m a strong believer in working inside the real world. So here’s the truth of the matter – the only part of the entire recruiting process that you do have control over is – yourself! This isn’t a cop-out, either. I bring this up because if you want to start having more INFLUENCE over your clients — which is something we can attain — then it starts with how you master yourself.  Here are three areas where you need to be as consistency flawless as possible if you want to earn enough respect from your clients to actually start being able to influence their decisions.

Quality Submittals – The single most important service you provide to your clients is the candidates you actually choose to present and how you choose to deliver that presentation to them. Yet so often I see recruiters sending over marginal candidates and justifying it in their own minds. Our two biggest excuses? “Well, I’ve got to send them someone so they know I’m actually working the search.” And, “I’ll send them this person and then the feedback I get will help me fine tune what I’m looking for.” Both of these justifications are the kinds of things that kill your relationships with clients because clients only see one thing: “You didn’t send me what I was looking for!!”  You want true influence? It starts with only sending candidates who are true fits for the position regardless of how long it takes you to find them!

Professional Communication – The second area where you can gain a great deal of additional influence over your client lies in how you handle communication with that client. I am a firm believer that the more professional you make you communication the more obligated your client feels to respond in a similar professional manner. To this end, I send very formal weekly update reports notifying the client on the status of the search. I send very formal interview debrief reports that detail the candidate’s thoughts on the interview. I go further in sending very detailed pre-search qualification matrix grids to my clients to force them to “sign-off” on my search parameters before I start a search.

There are lots of other tactics I employ to ensure that all my clients’ dealings leave them with the impression that they are dealing with a true professional and as such, a certain level of professional courtesy is expected on their part. I would leave you with this parting thought – do your job with a sense of P.R.I.D.E. (Personal Responsibility In Daily Excellence). If you take the focus onto yourself and work at a high level of professionalism, integrity and diligence your clients will notice. This will result in you gaining the RESPECT that you deserve and this will manifest itself in the influence you have over those clients.

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Build Disagreement in Your Recruitment Agency

by Dave Nerz

image of windsurfer tipping overWe all like to get along! Sometimes we do the best we can do to avoid conflict, appear supportive, and be a team player. Be careful if that is how you have built your recruitment agency. You may be insulating yourself and your business from the facts that could make you better, stronger and more able to adapt to changing conditions.

I am not suggesting that you hire argumentative consultants and employees, but you may want to offer those closest to your business the ability to voice a point of view that is unique. Most people don’t want to be different and see value in getting along, so when you find someone or some way (see ideas list below) to release the truth or expression of a contrary point of view, grab it and hang on!

The buzz word is “diversity.” Listen for it; you will hear it everywhere. In your recruitment agency it is about finding a way to release vendors, contractors, employees and partners from the convention that says they must “go along to get along.” Allowing your closest partners to express diverse points of view is a skill that should be nurtured. You should expect and encourage people to be nice when disagreeing but they should never have to apologize for holding a point of view that is not identical to your’s or the team’s. Conformity will ultimately stunt the growth and innovation in any business including a recruitment agency.

Try this:

  • Ask for all points of view on an issue before deciding.
  • Make sure everyone in a meeting expresses themselves before ending a meeting.
  • Assign the role of “devil’s advocate” to a team member.
  • Offer an anonymous “I have a different point of view” box.
  • Plan a “Do the Opposite” day where people are encouraged to push back on the status quo.
  • Reward a different or alternate point of view publicly.

Consider the costs to organizations, large and small, when dissent does not or cannot surface. Encourage your team to “rock the boat” sometimes. It beats letting them sink the ship or toppling it over!

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Hot Markets for Global Recruiters

by Veronica Blatt

image of hot markets for global recruitersGlobal recruiters continue to adapt to the ever-shifting employment landscape. A recent report by Evenbase summarizes some of the most interesting countries to watch through the year 2020. The report includes data on GDP but also looks at factors not traditionally considered, such as the regulatory environment, language, and cultural factors. The full report is worth reading; here are some of points I found most salient:

  • The BRIC countries (Brazil, Russia, China, India) are often reported as the hottest emerging economies. While Evenbase lists Brazil, India, and China as the top 3 hottest markets, they have Russia pegged at number 9, partly due to continuing political and economic uncertainty. Global recruiters may also find opportunities in Australia, Japan, and Canada among others.
  • China’s recruitment industry is still in its infancy. Language barriers are significant, and the regulatory environment is also difficult. Enterprising global recruiters would do well to investigate partnerships in order to penetrate this market. One thing to consider is working on a split-fee basis with recruitment partners who are already operating in China.
  • Japan has more than three times the number of employment agency branches than its nearest competitor (83,000 vs 26,000 in the US).
  • Only 1.1% of the total workforce in Brazil is currently hired via a recruiting agency. Additionally, Brazil is also one of the countries where jobs are hardest to fill – 71% of employers report having trouble finding qualified candidates compared to 34% globally. These two facts should indicate a ripe market for global recruiters.
  • China’s workforce is aging, with 1/3 expected to retire in the next 20 years.
  • In India, job boards are responsible for 50% more hires than either recruitment agencies, direct hires, or word-of-mouth referrals.
  • Smartphones also impact global recruiters. Australia has the second-highest smartphone penetration (behind Singapore) and use a lot of apps, but social media adoption for recruitment is much slower than in other markets.
  • In the US, almost 1/3 of recruiters report that social networks are a major source of hires, but this number is much lower in other countries. Younger workers (25-34) are most likely to be using smartphones and represent a big target for global recruiters who are digitally-savvy.

Global recruiters who adopt digital platforms, social networks, and capitalize on smartphone technologies, will find plenty of hiring opportunities over the next decade and beyond.

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Starting a Recruiting Agency: 6 Reasons Video Interviewing is Not Used

by Dave Nerz

image of recruiter conducting a video interviewIf you are starting a recruiting agency today, there is something new that needs to be a part of your plan: video interviewing. A recent study cited 80% of employers with more than 10,000 employees have used video interviewing to hire employees or screen candidates. Even small employers are now using video and agency recruiters best be aware of this trend. In the future, employers may ask for video resumes or expect a video screen be done on each candidate. Face-to-face is great, but the time and cost associated with face-to-face is astronomical when compared to the speed and low cost of video.

Here are some excuses I have heard used for not using or considering video as a part of the strategy when starting a recruiting agency:

  1. Not Aware – Some firms just did not consider video as they planned their agency because they were unaware of the trend and the technology.
  2. Don’t See Value – Many agency recruiters don’t see value and believe face-to-face or phone is better to enough.
  3. Concern About Legal Implications – Some starting a recruiting agency are concerned about the eventual legal implications of video interviewing.
  4. Cost – Some agency recruiting firms are of the opinion that video interviewing is expensive.
  5. Unwilling to Change Process – Many have never used video and are unwilling to make a change in process.
  6. Unaware of Savings/Success – The time and cost savings, the speed to screen, and the quality of hire can all improve but many starting a recruiting agency are not yet tuned into the potential.

These are good reasons, but now that you have read about the trends, the savings, the potential effectiveness there really is no good excuse. It is pretty simple and low cost to try. NPA has a partnership with InterviewStream but there are many good providers and even some low-cost options that connect with Skype or iPhone.

Let me know if you have clients using video or refusing to use video. I see this as a game-changer for agency recruiters because you can do a basic phone screen in way less time and it can be shared with your client when necessary. Maybe you see it differently?

Split Fee Placement Agreement

 

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5 Crazy Mobile Recruiting Stats You Should Know

by Veronica Blatt

image of mobile recruiting on a tabletMobile recruiting continues to dominate conversations about hiring and job search. If your recruiting firm is still behind the curve, here are 5 crazy mobile recruiting statistics that should give you a kick in the pants:

1. Indeed has the #1 free business app for iOS and Android. Are you using Indeed as part of your mobile recruiting strategy? If not, do you have a mobile app of your own? Or a responsively-designed website? Read the rest of this entry »


5 Things Independent Recruiters Can Learn from Successful Business and Sales People

by Veronica Blatt

image of wooden blocks spelling learnToday’s guest blogger is Julie Parsons of Premium Consulting in Brisbane, Queensland, Australia. Julie is a member of the NPA board of directors. Premium Consulting is a boutique independent recruiting firm that provides professional and practical recruitment consulting advice specializing in retained recruitment, partial services, psychometric assessment and appraisals, outplacement and career counseling.

Independent recruiters can learn a lot from following these 5 traits of successful business and sales people:

1. They See Opportunity Where Others Don’t
Successful business and sales people are open-minded and enthusiastic. They find opportunities where others fail to see them. They ask questions, investigate problems and solicit feedback in order to find solutions to problems. When and if a problem occurs, they see it as an opportunity to learn more about the issues to be solved. They speak to customers, clients, mentors and experts to actively seek out solutions. They don’t see their lack of a particular skill set as a hindrance, rather as an opportunity to learn from others, or as a chance to go out and get help from those who are skilled in that specific area. Rather than see their business fail, they outsource a task, re-educate themselves or bring in professional help and networks to help them to succeed. Independent recruiters can use capitalize on this technique to build strategic partnerships with their clients.

2. They Add Value
A successful business person can see beyond the immediate goal of simply building their business or career. They see value in giving back to others, in working to ensure their business success is not at the expense of others, because in so doing, they continue to grow and prosper. Some simple but effective examples for independent recruiters include:
•    Being available for value-add free advice
•    Establishing ongoing customer communication such as an e-newsletter, Facebook page or blog that provides valuable and useful information for clients and the community (at no cost)
•    Linking valued customers with preferred providers of useful services or information
•    Establishing and delivering valuable information seminars for clients.

3. They Are Proactive
Successful business people don’t stop at learning about a new field, they are proactive. They take steps to get things done and they do them. They implement new ideas, solutions or systems quickly, regardless of their fear of failure. They realise that in order to progress, they need to take some risks and make things happen. This doesn’t mean they just leap into the dark with the first new idea that pops into their head. Before kicking off a new idea, solution or strategy, they identify what they want the outcome to be, e.g. generate more leads, start a new business niche or create a bigger or more loyal client base. With this in mind, independent recruiters can research solutions, talk to experts, and seek advice in order to actually implement new ideas.

4. They Build a Support Network
Successful business people realise they can’t do it all on their own. They recognise their own limitations and value the different skills, expertise and experience of others. By building a support network of mentors, advisers, experts, specialists, colleagues and friends, they have access to a combination of valuable resources, skills, experiences and talents that are beyond their own abilities. The successful business or sales person sees how their limitations can put a business opportunity at risk, and as such they call on their support network for assistance – whether that is asking a colleague to take on a job, outsourcing a particular process or employing a new staff member. As independent recruiters, how strong is your support network?

5. They Understand Their Clients
A successful business person ensures they understand their target market before trying to influence or sell a new product or service to them. They take steps to understand the needs and wants of their customer and that industry. They learn about what will influence the prospect or customer, what they really want, and then look for ways to deliver on these desires. However, the successful business person also understands this is not done by data collection alone. They understand that trust is all-important to the target market. They understand that if the client cannot trust the influencer (i.e. the business), the client is likely to have doubts and ultimately reject the connection. Successful business people take steps to positively connect with, and support their target market through regular and ongoing communication (e-newsletters, Facebook posts, blogs, emails, personal visits and phone calls) and consistently high levels of customer service. By doing this, a Trusted Advisor relationship is developed. Independent recruiters would do well to strive for that same type of relationship with their clients.

What other things can independent recruiters learn from the business and sales arenas?

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Recruiter Association Insight into Candidate Turn-Downs

by Dave Nerz

image of woman with surprised look on her faceHiring is one part buying and one part selling. Sometimes no matter how hard an agency recruiter works to place a candidate, the hiring company can let the recruiter down. Employers need to be reminded it is just as important to sell the company and the company culture as it is to vet the candidate in an interview. This is more true today with a shortage of quality candidates. The best candidates have other opportunities. The employer better be selling as they evaluate.

A study completed by a recruiter association found that candidates who rejected offers accepted a competitive job offer in about 1-in-3 situations and another 1-in-5 accepted a counteroffer. Counteroffers are growing in frequency and aggression as employers realize the difficulty of finding top talent. One respondent to the recruiter association’s survey said, “We hadn’t seen a counteroffer worth accepting in four years. That has changed now.”

Besides money and willingness to make a change, here are some other things that the members of our recruiter association have reported as employer-driven reasons for candidate turn-downs:

  • Negativity. Some employers will speak poorly of the company, employees, working conditions, and workload. If candidates sense low morale, they are not going to accept the offer of employment.
  • Bad interviewers. Sometimes interviewers like to be “clever” and it just ends up being stupid: the interview that does the “what is your favorite color” question, the “if you could be a rock star” question, the “why are manhole covers round” question. Employers can just send the wrong vibe for dumb reasons. When employers control 80% of the interview time by talking incessantly or when they are unwilling to offer anything that goes off script — that can turn off a quality candidate too.
  • Failure to sell. Tell me about why this is a great place to work. Employers expect that candidates come in sold on the company. True, a recruiter can do much to help there, but most candidates want to have that reinforced by the interviewer. Sell, and the candidate might buy.
  • Lack of preparation. OK, who has not been to the interview where the interviewer is obviously reading your resume for the first time — or worse yet asks you for a copy “to see if you came prepared.” When the interview starts 45 minutes late, there is a problem. Candidates hold employers to standards just as employers do to candidates. It is no more acceptable for the employer to be late or unprepared than it is for the candidate.

Our recruiter association operates on 6 continents and in more than 28 countries, and by all accounts, the shift from an employer/job-driven market to a candidate-short market is well underway in most locations around the world. Agency recruiters will need to work closely with employer/clients to avoid these things that cause candidate turn-downs.

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Waves of EU NSA Resentment Rising Against Safe Harbor Program: Cloud Software Model in Danger?

by Veronica Blatt

image of open padlock with keyboardToday’s guest blogger is Martin Snyder, Main Sequence Technology. Founded in 1998, Main Sequence Technology creates talent acquisition technology solutions wherever and however organizations are built. PCRecruiter is the solution of choice for thousands of third party recruitment, corporate, and outsourced staffing teams across economic models and around the world. PCRecruiter provides comprehensive CRM and ATS functionality converged into database, voice, and email interfaces to empower recruiters to do what they do best with accessible, cost effective technology. Main Sequence is proud to serve the NPA organization and our many individual NPA affiliated customers. To learn more, please visit www.pcrecruiter.net. In his post, Martin addresses how a recent political development could potentially impact recruiting.

Sometimes geopolitical events can come knocking on your own door. As a software vendor of recruiting solutions for customers in many global markets, my employer, Main Sequence Technology, is subject to different laws relating to protection of personal information. Recently, there have been news events regarding the European Union’s Data Protection Authorities (DPA’s) response to the 2013 revelations of massive data sweeping activities directed by or conducted by the government of the United States.

There have been variations in how these recent events have been described.

The Financial Times reported that, “This month, Viviane Reding, the EU’s justice commissioner, warned that the quintessential agreement that makes transatlantic technology business run so seamlessly – the so-called safe harbour directive that allows US groups to operate under American privacy rules while doing business in Europe – will now be reconsidered.”

On 24 July, 2013, the EU Office of the Federal Commissioner for Data Protection and Freedom of Information issued a statement following several weeks of varying activity among the EU DPA community. Bloomberg reported, “German data protection authorities July 24 announced a crackdown on privacy violations involving countries outside the European Union and called for the German government to suspend participation in the U.S.-EU Safe Harbor Program.”

There is a wide range of potential meaning in those two reports. A crackdown could mean immediate and increased enforcements, while a reconsideration would mean no immediate changes. The authorities are either calling for suspension or merely for review. Hunton & Williams LLP reported, “In light of recent developments, the German Commissioners have decided to review whether to suspend data transfers carried out pursuant to the Safe Harbor Agreement and EU standard contractual clauses.”

The text of the Federal Commissioner for Data Protection and Freedom of Information statement states:

“The Conference therefore calls on the Federal Government to provide a plausible explanation of how the unlimited access of foreign intelligence services to personal data of persons in Germany is effectively limited in line with the principles referred to. Until this is guaranteed, the data protection supervisory authorities will not issue any new permission for data transfer to non-EU countries (for example also for the use of certain cloud services) and will examine whether such data transfers should be suspended on the basis of the Safe Harbour framework and the standard contractual clauses.”

Like the reports on the events, the consequences of any changes have been reported in various ways. The Financial Times reported, “If a U.S. provider offers encrypted means of storing [data] in a cloud that would be a technical alternative to increase security. We would consider these measures as we think about whether to grant permission for a data transfer,” said Alexander Dix, data protection commissioner for Berlin, while other observers have concluded that should Safe Harbor be repudiated, American companies doing business in the EU would need to host the data outside of the United States, at least, to remain viable.

How serious are these threats? If you are an EU customer using an American cloud service, are you at risk for disruption? What would American vendors do should Safe Harbor be repudiated? What are the odds of real trouble here?

The threats are serious because they have been made, but on the other hand, these treaties involve the highest levels of commerce and government, and when that happens, things don’t usually move very fast. In the event of repudiation, there would have to be some kind of adjustment period, during which vendors would need to assess their ability to continue providing service under the new regime(s) for each market. In our case, our flagship solution, PCRecruiter, is installed on hundreds of private webservers around the world, so we would likely be able to find suitable hosting arrangements quickly should the need arise. Other cloud vendors may not be so well-positioned.

This is a complex and dynamic situation. American tech companies are notably libertarian and the politics in the United States are in a historically unusual spot with the leftward and currently in-power party being the hawks on this issue. I know that our company has an unshakable commitment to the fundamental principles of data protection; necessity, proportionality and limited purposes in the stewardship of personal information. This one bears some close watching as it could be the kind of trade issue that develops as globalization really starts hitting hard walls of law and custom in various places.

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