Business Development for Recruiters

By Liz Carey

NPAworldwide recently held a topical call, “Business Development- Let’s Grow!” where two featured panel members covered topics like: How can you set yourself apart from other recruiting agencies? And how do you get started with business development? Read the rest of this entry »


Top Digital Marketing Trends for 2018

By Veronica Blatt

Today’s guest blogger is Sam Ajam of BuzzRecruiter.com. Founded in 2006, BuzzRecruiter.com creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, BuzzRecruiter.com specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At BuzzRecruiter.com, they always put the client first. BuzzRecruiter.com offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results.

BuzzRecruiter.com is proud to serve the NPAworldwide organization and its affiliated customers. To learn more, please visit www.buzzrecruiter.com

A new year means brand new ways to digitally market your business. But since technology is always moving so quickly, you’ll want to make sure you’re on top of things and know what to expect.

Here are a few of the biggest digital marketing trends to look forward to in 2018. Read the rest of this entry »


Things You’ll Never Hear Recruiters Say

By Veronica Blatt

I was reading a blog earlier that offhandedly mentioned that comedy writers will often use an exercise called “Things You’ll Never Hear Me Say” as both a writing prompt and a way to overcome writer’s block. First of all, I think that is a brilliant idea for sparking creative thought. Secondly, it got me thinking (humorously) about all the recruiters I know, who are generally a pretty fun (and funny) bunch of people. So, here is a lighthearted and possibly slightly snarky post of things you’ll never hear recruiters say: Read the rest of this entry »


Changing your recruiting focus

By Liz Carey

If the industry you’re recruiting in is on a downward slope and you aren’t getting much business anymore, you may have considered changing your recruiting focus. But if you’ve spent years, or your lifetime, working one industry (such as IT), it can be daunting to drop everything and change to something completely different (like healthcare). An NPAworldwide member since 1980 successfully changed his recruiting focus to a brand-new specialty during a down economy and shared tips on on developing your niche: Read the rest of this entry »


How to Keep Clients Coming Back

By Liz Carey

After my birthday this year, I sent out ‘Thank You’ notes, like my mom taught me to do growing up.  It’s kind of a lost art – Social media, texting and email are the status quo now, and granted it’s much easier (and saves you the cost of a postage stamp)… But if the recipient gets just another email in their inbox (or worse, spam folder), they may miss it. A handwritten thank you note, on the other hand, commands attention. People notice thank you notes. People remember you because of them. That’s why recruiters often tell their candidates they should send a Thank You note to the hiring manager after an interview. It’s important to remember that it’s the little things that mean a lot. Good customer service is what builds good relationships with clients (and candidates) and keeps them coming back. Read the rest of this entry »


Recruiters, Document Your Accomplishments!

By Veronica Blatt

What brought this topic to mind? Don Gorske, of course…he is the Wisconsin man who has consumed 30,000 McDonald’s Big Mac sandwiches. In fact, he has been eating them for 46 years. Usually two sandwiches a day and on occasion just one.

The reason this came to mind…he saved his receipts. He is going into the Guinness Book of World Records because he DOCUMENTED HIS ACCOMPLISHMENT! Read the rest of this entry »


4 Important Reasons to Attend Recruitment Conferences

By Veronica Blatt

As you’re reading this post, our Global Conference is kicking off in Tampa, Florida. Recruitment conferences are offered by a variety of organizations, designed for a wide range of audiences and participants. These events are a valuable part of your professional and personal development activities. Here are four of the most important reasons for attending: Read the rest of this entry »


Work-Life Balance for Small Business Owners

By Veronica Blatt

Today’s guest blogger is Julie Parsons, owner of Premium Consulting. The firm provides recruitment solutions across industries such as transport, distribution, supply chain, engineering, manufacturing, food industry and operations/technical roles. Although Brisbane based, most recruitment involves regional and national roles, with some international work in Indonesia, Asia and Europe. Julie formerly served on the NPAworldwide Board of Directors.

Starting and running a small business takes guts. It also takes a lot of hard work and long hours.

In the beginning, small business owners wear a lot of hats and put in very long days. Are you now caught in an endless cycle of long hours and moving from one project and task to the next with limited time off? Does switching off and taking a holiday seem like an impossible dream, you may think, “I don’t have time?” Read the rest of this entry »


Tools For Uncovering Passive Candidates

By Liz Carey

When you’ve exhausted your candidate pool and need to find top talent for a job req, what’s your go-to for uncovering passive candidates? On a recent NPAworldwide trading group conference call, participants discussed tools used to uncover passive candidates. Here are a few popular with our cybersecurity recruiters:

Read the rest of this entry »


Recruitment Marketing 101: No Digital Sharecropping

By Veronica Blatt

I wrote a post a few years ago about digital sharecropping – the practice of creating content on a platform you don’t own. I was inspired to write it because of a phrase I’d heard which resonated with me as much then as it does today: “Never build on rented land.” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. Sharecropping, if you’re unfamiliar with the term, is a tenant farming practice that developed in the southern United States during the Civil War / Reconstruction era. It was also practiced in other parts of the world. Farmers who had no land of their own used some of the land that belonged to a wealthy landowner in exchange for a portion of the crops produced on that land. The practice was often exploitative, with sharecroppers indebted on a year-over-year basis with no real ability to ever earn enough money to purchase their own land (or even negotiate more favorable terms with the landowner). Landowners benefited from the arrangement because their fields did not lie fallow, they were not paying anyone to farm the land, and they were keeping a portion of the harvest for themselves. Read the rest of this entry »



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