How Small Business Recruitment Strategies Differ From Those of Big Businesses

By Veronica Blatt

image for small business recruitment tipsToday’s guest blogger is Sam Ajam of Founded in 2006, creates design and marketing buzz that serves the recruiting and staffing industry nationwide. Based in Silicon Valley and run by BizzwithBuzz, Inc, specializes in using the latest graphic design, web marketing tools, and technology to boost your brand’s web presence and outshine the competition. At, they always put the client first. offers top notch customer service, one-on-one consultations, and custom solutions in responsive web design, graphic design, search engine optimization (SEO), web and interactive marketing, social media branding and content writing solutions.

At BuzzRecruiter, their motto is Connect, Communicate, and Compete – they are committed to helping recruiters connect with clients and top talent, communicate with them through savvy design and marketing communications, and compete to place those top candidates with leading companies in a variety of industries. Recruitment is an active process and they can help you hone your public image for the best results. is proud to serve the NPAworldwide organization and its affiliated members. To learn more, please visit

Does having a small business mean you can’t attract top talent to your company? Or that you have to struggle with replacing talent that leaves your business for another?

As a small business owner, there are extra steps you have to take to ensure you always have great talent on your roster.

This includes having a small business recruitment strategy at play. If you’re revamping your recruitment plan for your small company, then this guide is for you.

Let’s take a look at some of the steps you have to take to keep up with larger competitors.

Put More Effort Into Your Branding

One thing big businesses have over smaller ones is a well-known brand. Those looking for work typically begin their search with these entities.

But as a small enterprise, you have to do a bit more to make your brand visible to attract talent. The good news is the internet levels the playing field.

While you may not have the budget to pay for radio spots and TV ads, you can afford a pay-per-click campaign on Google.

Of course, there are methods you can also use for your digital brand building strategy, such as social media marketing and blog writing.

Always Be Looking

Unlike with larger corporations, you can’t sit around and expect top talent to come to you. You have to be proactively looking for them yourself.

If you don’t have the time to do it yourself, you can hire a headhunter to do the job. It’s also helpful to post job adverts in all the popular job boards for the industry you’re in.

One thing you should mimic from the big guys is searching even when you’re not in need of talent. Communicating with talent before you need them builds rapport and will make them more likely to agree to a position that opens up in the future.

Offer Great Perks

You’re a small business, which means you have a limited budget. Since you can’t afford to pay top dollar for everyone, you can try offering different types of perks.

For instance, you can host an annual getaway for your staff. Or give monthly bonuses to top performers. It’s sometimes the small stuff that’ll convince talent to come to your brand. This is especially true if you can create an atmosphere that has a human touch — something many larger businesses lack.

Allow Flexible Work Arrangements

The 9-to-5 work life is slowly coming to an end as more and more companies are adopting flexible work schedules. Fortunately for you, many big companies are still stuck in the past.

You can gain a competitive edge by allowing workers to clock in later in the day and even work from home some or most of the time.

Get More Tips for Small Business Recruitment

There are many ways you can adapt to enhance your small business recruitment strategy. With these helpful tips, you can pave your way to becoming a leading employer in your industry.

If you need more help in developing your brand, your website or Search Engine Optimization, you can always reach out to your preferred design agency or come to BuzzRecruiter. Here, you can find a wealth of knowledge to help you along the way.

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